Assets About Storytelling

Found 631 assets. Page 24 of 32.

Article
New Metrics
Multicapitalism and the Two Faces of Integrated Reporting
Multicapitalism and the Two Faces of Integrated Reporting
Published on February 27, 2015
About a 8 minute read

If ever there was an auspicious moment in performance measurement and reporting, this is surely it. Multicapitalism has arrived! Listen to how author Jane Gleeson-White puts it in her terrific new book, Six Capitals, or Can Accountants Save the Pla... View More

Article
Circular EconomyCircular Economy
4 Ways the Sharing Economy Can Change the World
4 Ways the Sharing Economy Can Change the World
Published on February 20, 2015
About a 3 minute read

Two years ago at Davos, the sharing economy was a foreign concept. Whenever I asked anyone I met if they had heard of the phrase, I would receive blank stares. Perhaps 5% of people had heard of Airbnb (though they rarely used it). Quite a few more ha... View More

Article
Consumer Behavior Change
A Vaccine For Global Warming
A Vaccine For Global Warming
Published on February 19, 2015
About a 3 minute read

You may not immediately see the similarities between the recent measles outbreak in the U.S., and the ever-contentious hydra-headed problem of global warming. But on closer scrutiny, both come from what may seem like an insane refusal to accept facts... View More

Article
Innovation & TechnologyInnovation & Technology
Why Social Design Is the Innovation Business Needs Now
Why Social Design Is the Innovation Business Needs Now
Published on February 18, 2015
About a 4 minute read

"Business and social innovation live in separate worlds, and speak different languages. As the need to make humans more creative and society more resilient becomes central to corporations' ability to grow, it's time to change that. This is an in... View More

Article
New Metrics
Putting the Cart Before the Horse? Five Anecdotes About Sustainable Business Metrics
Putting the Cart Before the Horse? Five Anecdotes About Sustainable Business Metrics
Published on February 13, 2015
About a 6 minute read

In 11 earlier parts of this series, Claire Sommer and I developed 22 pitfalls in the field of sustainable business metrics, based on the experiences of many mostly non-business fields. (Find them here.)What to make of five anecdotes from the author�... View More

Article
Innovation & TechnologyInnovation & Technology
Show Me the Money: Sustainability and Financial Outperformance
Show Me the Money: Sustainability and Financial Outperformance
Published on February 13, 2015
About a 9 minute read

“The Analytical Engine has no pretensions whatever to originate anything. Its province is to assist us in making available what we are already acquainted with.”— Ada LovelaceAt the leading edge of sustainability best practice some leading compa... View More

Article
Organizational Governance
The Social Purpose Continuum: Changing the Lens, the Focus, Everything in Our Approach to CSR
The Social Purpose Continuum: Changing the Lens, the Focus, Everything in Our Approach to CSR
Published on February 7, 2015
About a 2 minute read

Our pace is too slow. The change we are realizing is incremental when it needs to be transformational. ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Bridgestone's Sustainability Hub: A Dialogue on Solving Survey Fatigue, Part 2
Bridgestone's Sustainability Hub: A Dialogue on Solving Survey Fatigue, Part 2
Published on February 6, 2015
About a 5 minute read

How do companies deal with mushrooming sustainability data requests coming in from all directions – raters, investors, B2B customers? In Part 1 of this dialogue, Bridgestone Americas’ Director of Environmental Affairs, Tim Bent, discussed the com... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
What Are the Success Factors and Risks for Relationships Between Industry and Academia?
What Are the Success Factors and Risks for Relationships Between Industry and Academia?
Published on February 4, 2015
About a 6 minute read

This is the second of five questions from a roundtable discussion with the directors of sustainability research centers at six top business schools. See part one here.When we think about relationships with industry, we think of three key success fact... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Do Sustainability Research Centers View Industry as a Partner or a Client?
Do Sustainability Research Centers View Industry as a Partner or a Client?
Published on February 1, 2015
About a 5 minute read

I held a roundtable discussion with the directors of sustainability centers and institutes at six top business schools to learn more about how they engage with industry.The first question was: Do you view industry more as a partner or client?I may ge... View More

Article
Innovation & TechnologyInnovation & Technology
Cheshire: 'Connect Your Vision to Your Business Model - Otherwise It Will Just Be Lipstick on a Bulldog'
Cheshire: 'Connect Your Vision to Your Business Model - Otherwise It Will Just Be Lipstick on a Bulldog'
Published on January 30, 2015
About a 9 minute read

Sir Ian Cheshire | Image credit: The TimesFirst, let’s quash the rumours that have been circling ever since Sir Ian Cheshire announced he would step down as group chief executive of Kingfisher, Europe’s largest home improvement retailer. ... View More

Article
Innovation & Technology
Stella Artois, Water.org Want You to 'Buy a Lady a Drink' to Help End Women’s Water-Collecting Journeys
Stella Artois, Water.org Want You to 'Buy a Lady a Drink' to Help End Women’s Water-Collecting Journeys
Published on January 26, 2015
About a 4 minute read

Every day, women in developing countries spend a combined 200 million hours collecting clean water for their families. To raise awareness of this issue as part of the global water crisis and to help provide solutions, Belgian beer maker Stella Artois... View More

Article
New Metrics
All Capitals Are Unequal, But Some Are More Unequal Than Others
All Capitals Are Unequal, But Some Are More Unequal Than Others
Published on January 16, 2015
About a 12 minute read

“Price is what you pay, value is what you get”Warren BuffettMoving beyond one-dimensional capitalism“All capitals are unequal, but some are more unequal than others.”This was a thought that popped into my mind after a number of real-life and ... View More

Article
New Metrics
Backcasting: A Roadmap to Transformational Change
Backcasting: A Roadmap to Transformational Change
Published on January 16, 2015
About a 6 minute read

As we have entered a new year, I’d like to take a closer look at the concept of backcasting for coming up with strategies that marry ‘transformational change’ (as sustainability practitioners like to call those meaningful sustainability outcome... View More

Article
Organizational GovernanceOrganizational Governance
For Clifford, Hope Springs Eternal for 'The Greening of Asia'
For Clifford, Hope Springs Eternal for 'The Greening of Asia'
Published on January 13, 2015
About a 5 minute read

Mark Clifford’s forthcoming book, The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency (Columbia Business School Publishing, March 2015), offers a hopeful take on major trends in the region, such as entrepreneurs and... View More

Article
New Metrics
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making
Published on January 9, 2015
About a 4 minute read

In the first two parts of this series, we explored the motivations behind creating a sustainability index, and the steps to take when creating an index. In this final part of the series, we will explore how organizations can deploy an index to make c... View More

Article
Community Updates
AT&T Ranked one of the 50 Most Community-Minded Companies for Third Straight Year
AT&T Ranked one of the 50 Most Community-Minded Companies for Third Straight Year
Published on December 8, 2014
About a 2 minute read

I have worked at AT&T for over 18 years. Most of that time has been spent in various sales and operations roles and I’ve really enjoyed my time with this company. But I’ve particularly enjoyed the past three years leading our community enga... View More

Article
New Metrics
Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses
Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses
Published on December 5, 2014
About a 3 minute read

Think of a company, any company. Got one? OK. Now ask yourself this: Is the company truly sustainable, in everything it does and sells? If not, then how must the company change before it is? ... View More

Article
Marketing & Communications
Brands That Treat Customers Like Idiots Are Not Sustainable
Brands That Treat Customers Like Idiots Are Not Sustainable
Published on December 3, 2014
About a 8 minute read

At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More

Article
Marketing & CommunicationsMarketing & Communications
United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'
United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'
Published on December 3, 2014
About a 4 minute read

A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nation... View More

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