Assets About Storytelling
Found 626 assets. Page 24 of 32.
Show Me the Money: Sustainability and Financial Outperformance
“The Analytical Engine has no pretensions whatever to originate anything. Its province is to assist us in making available what we are already acquainted with.”— Ada LovelaceAt the leading edge of sustainability best practice some leading compa... View More
The Social Purpose Continuum: Changing the Lens, the Focus, Everything in Our Approach to CSR
For 25 years, I’ve developed CSR strategies. And now I see that CSR is becoming business as usual.You’d think I’d be celebrating. But I’m not — because CSR has stalled.This struck me in 2012 when I developed the Qualities of a Transformatio... View More
Bridgestone's Sustainability Hub: A Dialogue on Solving Survey Fatigue, Part 2
How do companies deal with mushrooming sustainability data requests coming in from all directions – raters, investors, B2B customers? In Part 1 of this dialogue, Bridgestone Americas’ Director of Environmental Affairs, Tim Bent, discussed the com... View More
What Are the Success Factors and Risks for Relationships Between Industry and Academia?
This is the second of five questions from a roundtable discussion with the directors of sustainability research centers at six top business schools. See part one here.When we think about relationships with industry, we think of three key success fact... View More
Do Sustainability Research Centers View Industry as a Partner or a Client?
I held a roundtable discussion with the directors of sustainability centers and institutes at six top business schools to learn more about how they engage with industry.The first question was: Do you view industry more as a partner or client?I may ge... View More
Cheshire: 'Connect Your Vision to Your Business Model - Otherwise It Will Just Be Lipstick on a Bulldog'
Sir Ian Cheshire | Image credit: The TimesFirst, let’s quash the rumours that have been circling ever since Sir Ian Cheshire announced he would step down as group chief executive of Kingfisher, Europe’s largest home improvement retailer. ... View More
Stella Artois, Water.org Want You to 'Buy a Lady a Drink' to Help End Women’s Water-Collecting Journeys
Every day, women in developing countries spend a combined 200 million hours collecting clean water for their families. To raise awareness of this issue as part of the global water crisis and to help provide solutions, Belgian beer maker Stella Artois... View More
All Capitals Are Unequal, But Some Are More Unequal Than Others
“Price is what you pay, value is what you get”Warren BuffettMoving beyond one-dimensional capitalism“All capitals are unequal, but some are more unequal than others.”This was a thought that popped into my mind after a number of real-life and ... View More
Backcasting: A Roadmap to Transformational Change
As we have entered a new year, I’d like to take a closer look at the concept of backcasting for coming up with strategies that marry ‘transformational change’ (as sustainability practitioners like to call those meaningful sustainability outcome... View More
For Clifford, Hope Springs Eternal for 'The Greening of Asia'
Mark Clifford’s forthcoming book, The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency (Columbia Business School Publishing, March 2015), offers a hopeful take on major trends in the region, such as entrepreneurs and... View More
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making
In the first two parts of this series, we explored the motivations behind creating a sustainability index, and the steps to take when creating an index. In this final part of the series, we will explore how organizations can deploy an index to make c... View More
AT&T Ranked one of the 50 Most Community-Minded Companies for Third Straight Year
I have worked at AT&T for over 18 years. Most of that time has been spent in various sales and operations roles and I’ve really enjoyed my time with this company. But I’ve particularly enjoyed the past three years leading our community enga... View More
Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses
Think of a company, any company. Got one? OK. Now ask yourself this: Is the company truly sustainable, in everything it does and sells? If not, then how must the company change before it is? ... View More
Brands That Treat Customers Like Idiots Are Not Sustainable
At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More
United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'
A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nation... View More
My Experience Working and Living Openly Gay in AT&T’s Proud, Award-winning Workplace
By: Scott Sapperstein As an openly gay general manager at AT&T, I experience AT&T’s commitment to equality and inclusion firsthand; my story as an employee is special because it is unremarkable. From the day I joined AT&T 13 years ago, ... View More
Why Business Leaders in the UK Are Advocating for Improving Working Conditions
This is the second in a series on Lobbying for Good. ... View More
Unleash the Radical Intrapreneurs!
John Meynard Keynes once said: “Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.” I think most business leaders would scoff at the idea that an economist g... View More
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2
In her opening address Tuesday at SB ’14 London, Sustainable Brands founder KoAnn Skrzyniarz confronted the audience with a challenge: Reimagine what an economy might look like if it was based on trust.“The big root of the conversation we’ve be... View More
Nine Insights and Nine Themes from #SB14London, Morning 2
The first morning of SB London featured some excellent speakers and stories, from Lyf Shoes’ Aly Khalifa to Michael Dickstein from Heineken to B&Q’s Chris Moss. Between them, this brilliant lineup delivered some great insights, accompanied by... View More
