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Stories About Storytelling

Found 609 stories. Page 24 of 31.

Unleash the Radical Intrapreneurs!
Unleash the Radical Intrapreneurs!

ORGANIZATIONAL CHANGE - John Meynard Keynes once said: “Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.” I think most business leaders would scoff at the idea that an economist guides their business decisions, but a step back in time might challenge their skepticism.

Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2

PRODUCT, SERVICE & DESIGN INNOVATION - In her opening address Tuesday at SB ’14 London, Sustainable Brands founder KoAnn Skrzyniarz confronted the audience with a challenge: Reimagine what an economy might look like if it was based on trust.“The big root of the conversation we’ve been having this year is about connecting head and heart,” she said.Reflecting that it had been “an explosive year” on many fronts, with key battles on ideology taking place across the world, Skrzyniarz said the passion for interlinking sustainable business with social value was growing: “As we continue to have this conversation around the world, more communities are coming to us, asking us to localise the conversation,” she revealed.

Nine Insights and Nine Themes from #SB14London, Morning 2
Nine Insights and Nine Themes from #SB14London, Morning 2

BLOG - The first morning of SB London featured some excellent speakers and stories, from Lyf Shoes’ Aly Khalifa to Michael Dickstein from Heineken to B&Q’s Chris Moss. Between them, this brilliant lineup delivered some great insights, accompanied by several common themes. Happily, they spell the first two objectives of the entire conference. Here they are:

#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy
#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy

LEADERSHIP - On the way into this workshop, I overheard a remark that this was a novel session, and involved working with clay … this turned out to be absolutely true, but more on that later.Simon Robinson and Maria Moraes Robinson are the co-authors of Holonomics: Business Where People and Planet Matter. The obvious question is, what exactly is ‘Holonomics’? Simon explained that he and Maria had struggled to find a suitable term for the point where ‘wholeness’ and ‘economics’ converge, and decided to create Holonomics, shorthand to describe the way in which we view the outside world, and especially the naturally occurring but complex systems in nature.

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Discounting the Discount Rate: How Can We Value a Sustainable Future?
Discounting the Discount Rate: How Can We Value a Sustainable Future?

THE NEXT ECONOMY - “We are made wise not by the recollection of our past, but by the responsibility for our future.”— George Bernard ShawA bird in the hand…We know that a bird in the hand is worth two in the bush. The adage works well, and it makes sense for a hunter-gatherer, but does it also holds true for a globalised species seeking a sustainable future? Under some circumstances might the bird in the hand actually be worth less than a larger number of birds, which are potentially available but currently out of reach?Does the value proposition change at four birds in the bush, at six, or at ten?

J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare

NEW METRICS - On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnson & Johnson at Wharton’s West coast campus in San Francisco. Geoffrey Garrett, recently named dean of the Wharton School at the University of Pennsylvania, kicked things off by emphasizing the importance of sustainability in every area of our daily lives.

Startup Setting Out to Make Fashion Industry Transparent, 'Just'
Startup Setting Out to Make Fashion Industry Transparent, 'Just'

PRODUCT, SERVICE & DESIGN INNOVATION - The deadly collapse of the Rana Plaza textile factory in Bangladesh in April 2013 was a tragic, overdue wake-up call to the fashion industry — not only to take action to ensure the safety of workers throughout their value chains, but also to illustrate the critical need for transparency as far as their operations reach throughout the world.

#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies
#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies

NEW METRICS - Rounding out the final afternoon of Sustainable Brands’ New Metrics ‘14, Susan Hunt Stevens, founder & CEO of WeSpire, led a candid, data-rich conversation with representatives from TD Bank, Intel and CA Technologies about their employee engagement programs.“These three people are doing really amazing work not only in employee engagement, but more importantly, connecting employee engagement to broader business value and key HR metrics,” Stevens said.

#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks
#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks

NEW METRICS - It’s Friday afternoon at New Metrics ’14, and next on the agenda is a workshop offering data-based insights and recommendations on top global supply chains risks from specialists in the field.The conversation was co-led by Andrew Savini, Manager of Supplier Management & Audits at Intertek, and Mark Robertson, Head of Marketing & Communications at Sedex, who shared their companies’ data analyses of supply chain risks and real-world experience.

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2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice
2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice

NEW METRICS - A two-part session on Thursday afternoon explored sustainability context through examining the evolution of corporate sustainability goals, and case studies from leading companies proactively applying it to their goal-setting processes.First, Sustainability Context Group co-founder Bill Baue — moderator of both parts — led a discussion on the state of corporate sustainability goals and equipping companies with practical advice on how to incorporate context.

Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action

COLLABORATION - Almost 400,000 people turned out in NYC yesterday for the US edition of the People's Climate March, the largest protest in the history of the issue, joined by more than 2,000 events in 166 countries worldwide.The streets began to fill up about 10:30am, with the official start scheduled for 11:30am, at 59th Street and Columbus Circle.

MIT Sloan MBA program draws highest female percentage in school history
MIT Sloan MBA program draws highest female percentage in school history

PRESS RELEASE - Women seek to make all business sectors more “female friendly”New MIT Sloan students at orientation in August They comprise the highest ever female percentage of an entering MBA class at MIT Sloan, but some of the women now beginning their studies hope to reshape gender lines far beyond their Cambridge campus.

MIT Sloan expert on why paternity leave matters
MIT Sloan expert on why paternity leave matters

PRESS RELEASE - Getting away from the cult of motherhood: Why paternity leave is so important — Lotte Bailyn Sports radio isn’t a typical venue for impassioned debate on work-family issues and employment policy. But recently when Daniel Murphy took three days off from his job as second baseman for the New York Mets to be with his wife as she delivered their newborn son, it became just that. Two WFAN broadcasters — Mike Francesa and Boomer Esiason — took to the airwaves to rebuke Murphy’s absence.

10 *Firsts* Coming Up at #NewMetrics '14
10 *Firsts* Coming Up at #NewMetrics '14

BLOG - As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard not to engage complete strangers on the street in excited attempts to share bits and pieces of the powerful program we have put together. Without trying to be too self-congratulatory about it, allow me to let some of that energy out by sharing 10 highlights — more specifically, 10 firsts — that will take place in the New Metrics plenary program in just over two weeks. All of these highlights will deliver either exclusive launches or results presented for the first time to a live audience. Here go the teasers:

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'PUMP': The Film Setting Out to 'Change Your Attitude About Fuel Forever'
'PUMP': The Film Setting Out to 'Change Your Attitude About Fuel Forever'

MARKETING AND COMMS - A provocative new documentary called PUMP, produced by Submarine Deluxe, in association with Fuel Freedom Foundation and iDeal Film Partners, is opening in limited release next week.Directed by Joshua Tickell and Rebecca Harrell Tickell, and narrated by Jason Bateman, the film “tells the story of America's addiction to oil, from its corporate conspiracy beginnings to its current monopoly today, and explains clearly and simply how we can end it — and finally win choice at the pump.”

Klein: Capitalism Is Unsustainable and Driving Climate Disaster
Klein: Capitalism Is Unsustainable and Driving Climate Disaster

THE NEXT ECONOMY - In her new book, This Changes Everything: Capitalism vs. the Climate (due in stores September 16), author and social activist Naomi Klein espouses that capitalism, rather than carbon, is the core issue and key driver in imminent climate disaster. Klein argues that current carbon trading programs, for example, offer perverse motivation, enabling manufacturers to produce excess greenhouse gases, which they are then compensated to reduce. Therefore, a fight against climate change is a fight against the inherent values of capitalism.

Scott Brand Launches Tube-Free Toilet Paper, Invites People to #TossTheTube
Scott Brand Launches Tube-Free Toilet Paper, Invites People to #TossTheTube

PRODUCTS AND DESIGN - Imagine filling the Empire State Building with used toilet roll tubes. Then fill it again. Every year, globally, we throw away 17 billion toilet roll tubes — enough to fill the Empire State Building twice. It’s a scale of waste that consumers find hard to imagine, so Kimberly-Clark's SCOTT® Brand has tried to give them a hand by unveiling a replica of the Empire State Building — a dramatic art structure in New York’s Flatiron Plaza.The 30-foot structure was built to celebrate the national release of Scott Naturals® Tube-Free bath tissue.

Can Chipotle Learn About Food Integrity from McDonald's?
Can Chipotle Learn About Food Integrity from McDonald's?

MARKETING AND COMMS - McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust.

Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace Ramps Up LEGO Campaign with Emotional Video

MARKETING AND COMMS - Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.

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How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

MARKETING AND COMMS - When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers.

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