Assets About Storytelling

Found 631 assets. Page 21 of 32.

Article
New Metrics
Integral Thinking and True Materiality, Part 3: Purpose Definition Defines Connectedness
Integral Thinking and True Materiality, Part 3: Purpose Definition Defines Connectedness
Published on February 12, 2016
About a 8 minute read

This is Part 3 of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy. Read Part 1 and Part 2. ... View More

Article
New Metrics
Sustainability Mythbusters: Products With 'Zero Emissions'
Sustainability Mythbusters: Products With 'Zero Emissions'
Published on February 10, 2016
About a 3 minute read

It's easy to use 'common sense' and make assumptions in sustainability, but does that get you the results you want? As a science-based method, LCA is an excellent tool to bust the myths that surround sustainability. In this series, we look at some co... View More

Article
Take It from an Adventurer: Brands Must Be 'More Radical' to Drive Change
Take It from an Adventurer: Brands Must Be 'More Radical' to Drive Change
Published on January 21, 2016
About a 9 minute read

World-class adventurer, extreme sportsman, author and entrepreneur Albert Bosch has done it all … from climbing the world’s seven highest summits to a solo trek across Antarctica to competing in nine Dakar Rallies and multiple ultra-marathons, to... View More

Article
Organizational GovernanceOrganizational Governance
Reinventing Work: Finding the Work That Brings You to Life
Reinventing Work: Finding the Work That Brings You to Life
Published on January 18, 2016
About a 3 minute read

Why do so many people work so hard just to build up the funds to quit?In 25 years of coaching, I have met thousands of people with the same dream: to have “enough” money to do what they really want to do. The dream outcome is different for each �... View More

Article
Marketing & CommunicationsMarketing & Communications
Nat Geo, Aronofsky Aim to Create 'Inspired Stewards' of the Earth with 'One Strange Rock' Series
Nat Geo, Aronofsky Aim to Create 'Inspired Stewards' of the Earth with 'One Strange Rock' Series
Published on January 12, 2016
About a 2 minute read

21st Century Fox's National Geographic Channel has teamed with Academy Award-nominated director Darren Aronofsky for “One Strange Rock,” an event series exploring the conditions that make Earth the only planet known to sustain life. The project i... View More

Article
Circular EconomyCircular Economy
10 Sustainable Business Stories That Shaped 2015 ... and Some Questions for 2016
10 Sustainable Business Stories That Shaped 2015 ... and Some Questions for 2016
Published on December 30, 2015
About a 12 minute read

2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. On our largest shared challenge, climate change, most of the major hurdles to action — both imagined and real — started to crumble. And... View More

Article
Organizational GovernanceOrganizational Governance
My Christmas Hope: Let’s Change Our Us v. Them Mentality to End Our War on Nature
My Christmas Hope: Let’s Change Our Us v. Them Mentality to End Our War on Nature
Published on December 21, 2015
About a 4 minute read

“It was the best of times, it was the worst of times … the Spring of Hope, the Winter of Despair …”Charles Dickens’ words feel current and vivid as we think about our world today. We may at last have some energy towards a meaningful interna... View More

Article
Innovation & TechnologyInnovation & Technology
Sustainability and Social Impact: Will it Lead Business Strategy in the Coming Years?
Sustainability and Social Impact: Will it Lead Business Strategy in the Coming Years?
Published on December 21, 2015
About a 7 minute read

When I first heard of the Sustainable Brands conference from our friends at Forum For The Future - I couldn't wait to go to one of the events. Luckily for me, it wasn't long until they brought the event to Asia, kicking off in the bustling city of Ku... View More

Article
Innovation & TechnologyInnovation & Technology
Social Buying: Choosing the Right Cleaner and Caterer Can Help You Unlock Your Company's Innovative Potential
Social Buying: Choosing the Right Cleaner and Caterer Can Help You Unlock Your Company's Innovative Potential
Published on December 3, 2015
About a 3 minute read

My last social post explored how living wage employers benefit from higher productivity levels, lower hiring costs, better brand recognition and increased customer satisfaction. In this article, I focus on the importance of Social Buying, the third o... View More

Article
Innovation & TechnologyInnovation & Technology
Designing with Purpose
Designing with Purpose
Published on November 30, 2015
About a 8 minute read

What can we learn about purpose from design? In preparation for launching this series and my consulting business, I decided I needed a bit of a crash course on design. I’ve always been interested in design (particularly interior and visual design),... View More

Article
Materials & PackagingMaterials & Packaging
An April Fool’s Attitude: A Critical Look At What Is True
An April Fool’s Attitude: A Critical Look At What Is True
Published on November 27, 2015
About a 3 minute read

Let me start by saying that I don’t expect you to believe what you are about to read. Why should you take an opinion of an executive of a multi-national at face value? There was a recent quote on Reddit that opened my eyes to an unexpected truth: �... View More

Article
Organizational GovernanceOrganizational Governance
Living Wage: Key to Maximizing Morale and Driving Financial Value
Living Wage: Key to Maximizing Morale and Driving Financial Value
Published on November 26, 2015
About a 4 minute read

Around the world there is a growing consensus that a company’s social role goes beyond meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. People everywhere now expect companies to act as social leaders, us... View More

Article
Consumer Behavior Change
How to *Use* Human Behavior to Change Human Behavior
How to *Use* Human Behavior to Change Human Behavior
Published on November 24, 2015
About a 6 minute read

Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: ... View More

Article
Innovation & TechnologyInnovation & Technology
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
Published on November 18, 2015
About a 7 minute read

On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More

Article
Innovation & TechnologyInnovation & Technology
Our Brain on Purpose
Our Brain on Purpose
Published on November 16, 2015
About a 10 minute read

Psychology teaches us that humans are irrational, adaptable, constantly changing beings with cognitive abilities greater than any other animal. Economics would have us think we are rational, unchanging, robots devoid of empathy or feelings towards an... View More

Article
New Metrics
While Celebrating Improvement in One Metric, Beware of Unintended Consequences: Part 18
While Celebrating Improvement in One Metric, Beware of Unintended Consequences: Part 18
Published on November 13, 2015
About a 8 minute read

In 17 earlier parts of this series, Claire Sommer, Jill Lipoti and I developed 34 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More

Article
Community Updates
Ted@UPS: The Key to Solving Hunger
Ted@UPS: The Key to Solving Hunger
Published on November 6, 2015
About a 2 minute read

How can we get food to the 800 million hungry people in the world?Esther Ndichu | UPS ... View More

Article
Innovation & TechnologyInnovation & Technology
Want Your Brand to Survive? View Purpose as an Asset, Not a Cost
Want Your Brand to Survive? View Purpose as an Asset, Not a Cost
Published on October 21, 2015
About a 4 minute read

Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the s... View More

Article
Innovation & TechnologyInnovation & Technology
The Making of Fairphone 2 (or How to Design Products to Tell Sustainability Stories)
The Making of Fairphone 2 (or How to Design Products to Tell Sustainability Stories)
Published on October 13, 2015
About a 5 minute read

“I want our new phone to be a storytelling product.” This was the exciting and daunting challenge laid down to us by Fairphone CEO Bas van Abel, just over a year ago, in the first briefing for their new ethical phone handset design. ... View More

Article
Circular EconomyCircular Economy
How to Fix Capitalism: Part One
How to Fix Capitalism: Part One
Published on September 25, 2015
About a 10 minute read

This is the second post in a short series on purpose. If you missed the first one, you should start here.I’m not going to pretend to have all the answers, but I think I’ve at least become better at understanding the problem. Capitalism has lost s... View More

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