Assets About Storytelling
Found 626 assets. Page 21 of 32.
10 Sustainable Business Stories That Shaped 2015 ... and Some Questions for 2016
2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. On our largest shared challenge, climate change, most of the major hurdles to action — both imagined and real — started to crumble. And... View More
My Christmas Hope: Let’s Change Our Us v. Them Mentality to End Our War on Nature
“It was the best of times, it was the worst of times … the Spring of Hope, the Winter of Despair …”Charles Dickens’ words feel current and vivid as we think about our world today. We may at last have some energy towards a meaningful interna... View More
Sustainability and Social Impact: Will it Lead Business Strategy in the Coming Years?
When I first heard of the Sustainable Brands conference from our friends at Forum For The Future - I couldn't wait to go to one of the events. Luckily for me, it wasn't long until they brought the event to Asia, kicking off in the bustling city of Ku... View More
Social Buying: Choosing the Right Cleaner and Caterer Can Help You Unlock Your Company's Innovative Potential
My last social post explored how living wage employers benefit from higher productivity levels, lower hiring costs, better brand recognition and increased customer satisfaction. In this article, I focus on the importance of Social Buying, the third o... View More
Designing with Purpose
What can we learn about purpose from design? In preparation for launching this series and my consulting business, I decided I needed a bit of a crash course on design. I’ve always been interested in design (particularly interior and visual design),... View More
Living Wage: Key to Maximizing Morale and Driving Financial Value
Around the world there is a growing consensus that a company’s social role goes beyond meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. People everywhere now expect companies to act as social leaders, us... View More
How to *Use* Human Behavior to Change Human Behavior
Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: ... View More
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More
Our Brain on Purpose
Psychology teaches us that humans are irrational, adaptable, constantly changing beings with cognitive abilities greater than any other animal. Economics would have us think we are rational, unchanging, robots devoid of empathy or feelings towards an... View More
While Celebrating Improvement in One Metric, Beware of Unintended Consequences: Part 18
In 17 earlier parts of this series, Claire Sommer, Jill Lipoti and I developed 34 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More
Ted@UPS: The Key to Solving Hunger
How can we get food to the 800 million hungry people in the world?Esther Ndichu | UPS ... View More
Want Your Brand to Survive? View Purpose as an Asset, Not a Cost
Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the s... View More
The Making of Fairphone 2 (or How to Design Products to Tell Sustainability Stories)
“I want our new phone to be a storytelling product.” This was the exciting and daunting challenge laid down to us by Fairphone CEO Bas van Abel, just over a year ago, in the first briefing for their new ethical phone handset design. ... View More
How to Fix Capitalism: Part One
This is the second post in a short series on purpose. If you missed the first one, you should start here.I’m not going to pretend to have all the answers, but I think I’ve at least become better at understanding the problem. Capitalism has lost s... View More
ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability
In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring... View More
Experimenting on Purpose: An Introduction
In 1928, a struggling scientist working to find a cure for bacteria became frustrated with his work and decided he needed a break. This was not the tidiest of scientists and instead of properly cleaning up, he simply left his dirty petri dish in the ... View More
Yes, You Can Learn From a Regulator: The Pitfalls of Sustainable Business Metrics, Part 17
In 16 earlier parts of this series, Claire Sommer and I developed 29 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) From this point on, the series will be co-authored... View More
Want People to Read Your Sustainability Report? Add a Personal Touch
Corporate responsibility report season is upon us, and with that, we are constantly being inundated with important data — reductions in carbon emissions, savings in waste and changes in energy use. This increase in sustainability reporting is a sig... View More
AT&T Kicks Off School Year with More Than $20 Million Investment in Students and Teachers
AT&T is kick starting the 2015-2016 school year with $20 million in contributions to education organizations through its AT&T Aspire program. Students and teachers in more than 26 states will benefit. This back to school investment is just on... View More
