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Assets About Storytelling

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Clif Bar, Kohler, Pixar, Timberland Share the 'Secret Sauce' of Employee Engagement

“If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios Research increasingly shows that purpose-driven emplo... View More

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More Recycling Evangelists, Fewer Space Heaters Under the Desks

I used to work in an office where the technical writer, a former environmental scientist, was so passionate about sustainability that she went out of her way to encourage and educate others about recycling. She even started a k-cup recycling program ... View More

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Keurig, PepsiCo Discuss How Owning Up to Failure Can Lead to Long-Term Success

“Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego. While many Silicon Valley tech firms wear failure as badges of honor, many bran... View More

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Living Your Purpose, Future-Fitness and the Interconnectedness of All Things: #SB16SD Day 2

Tuesday’s morning plenary started with Raphael Bemporad, co-founder and principal of BBMG, sharing the thought, “What makes us the most human and what the world needs most is exactly the same.” That is, to build more sustainable brands, compani... View More

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Lessons Learned from Buddhism, 10 Years of Sustainable Innovation Set Tone for SB'16 San Diego

KoAnn Vikoren Skrzyniarz, founder and CEO of Sustainable Life Media and Sustainable Brands, kicked off the 10th annual Sustainable Brands conference Monday evening by going back to when she first asked the question, “Why Sustainable Brands?” ... View More

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SPLC: How to Drive Human Health, Environmental and Social Impacts with Institutional Purchasing

What could be a dry technical presentation on supply chain metrics is immediately derailed, as presenter Scot Case, Training Developer for the Sustainable Purchasing Leadership Council (SPLC), elects to depart from the predetermined slide show, and i... View More

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What Did You Want to Be When You Grew Up? How to Reclaim Purpose in the Workforce

Think back to when you were a child daydreaming about what you wanted to be as an adult. Did you imagine dancing across stages as a ballerina? Flying into space as an astronaut? When I was little, I daydreamed about becoming a best-selling author, ju... View More

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Get Gritty: Building Personal Resilience for More Successful Leadership

In her Monday morning workshop at Sustainable Brands’16 San Diego, psychologist Laura Delizonna, PhD, provided an introduction to positive psychology, how it fosters success, and how it can be leveraged in the workplace. “Positive emotions help u... View More

Article
Changing the Culture of Excess [Packaging]

Some time ago I was on a business trip, and an acquaintance presented me with a box of cookies as a welcome gift. It was beautifully presented, featuring a large and beautifully intricate bow. I thanked my companion and expressed that I would open it... View More

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Supply Chain Visibility Critical for Seeing the True Cost, Sustainability of Our Products

As Sustainable Brands marks its 10th anniversary, many of us find ourselves in a reflective mood. We can recall the decade’s pivotal milestones like they were yesterday as we also consider the challenges that lie ahead. Despite the countless amazin... View More

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When Random Acts of Kindness Aren’t So Random: 3 Tips on Connecting Your Brand to a Movement

You’d be hard-pressed to find a “kindness” pillar in any company’s strategic plan — it’s not exactly part of the corporate lexicon. But that’s just what the Random Acts of Kindness (RAK) Foundation was promoting when it dominated social... View More

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Successful Sustainability Storytelling First Requires Shaping Your Internal Narrative

Early on in the Embedding Project, one topic came up more than any other: storytelling. While many companies are experimenting with sharing stories about sustainability as a way to shape their cultures, we also heard that their attempts to do this so... View More

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Savor a Taste of Sustainability Every Morning

How can you taste sustainability? How can sustainability bring more quality to a cup of coffee? The answer is found in one word: ALIGNMENT. When a farmer remains partner with his coffee, his interest in a thriving coffee business aligns with the inte... View More

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Morningstar Farms Docu-Series Tells 5 ‘Veg Effect’ Stories of ‘When Less Meats More’

From a veg-loving hip-hop family from Atlanta, to butchers who support ‘Meatless Mondays,’ the new docu-series The Veg EffectTM features five unique, personal stories from across the United States. Through the series, frozen veggie foods brand Mo... View More

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RF|Binder Adds Sustainability Communications Leader Aman Singh to Growing Corporate & Brand Purpose Practice in New York

NEW YORK, April 29, 2016 -- RF|Binder today announced the appointment of Aman Singh as Senior Managing Editor, Content Strategy in the firm’s corporate and brand purpose practice in New York. Singh, who most recently was a vice president at Edelman... View More

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Jackson Family Wines Wins Leader Award In California Green Medal Sustainable Winegrowing Leadership Awards

As we celebrate Earth Day, we need to remember that sustainable winegrowing is important to winemakers and vineyards throughout California. The Wine Institute has developed their sustainable winegrowing program and region after region have incorporat... View More

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How a Shrub in Africa Made Me Want to Change the Food Industry

In 2004 I was on my knees scrabbling through the Cameroon rainforest. A keen botanist, I’d signed up as a volunteer with an NGO to help map the forest and search for new species. One day whilst hiking along a surging river, I came across a little s... View More

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The Rise of On-Demand Problem Solving

An evolving approach to sustainability reveals how everyone has a seat at the table. ... View More

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Embracing the Purpose Paradox: The Key to Transcendental Leadership

In the summer of 2012, I came upon a discovery so mind-blowing that it has taken me nearly four years to get my feet back on solid ground. After two decades of research to find the connection between human nature and Mother Nature, a simple E=mc2-typ... View More

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Blaxtar Offers 'Frank' Distillation of Heineken's Sustainability Progress in New Video

Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie t... View More

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