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Assets About Storytelling

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Richard Howitt on a Sustainability-Inclusive IIRC: I'm Up for the Challenge!

This post is a response to a challenge posed earlier this year to new IIRC Chief Executive Richard Howitt by Dr. Mark W. McElroy and Martin P. Thomas, co-authors of The Multicapital Scorecard (2016). The goal to make Integrated Reporting the global n... View More

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Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever

The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. ... View More

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The Vertical Farm: A Chat with Dickson D. Despommier, Ph.D.

By the year 2050, nearly 80% of the earth’s population will live in urban centers and that number will have increased by about 3 billion people in the interim – a big challenge and opportunity to feed. One emergent model is indoor farming, aka, v... View More

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Efficiency Engagement: Turning Employees Into Energy Ambassadors

Installing more efficient equipment is often at the forefront of an energy manager’s mind when it comes to driving down carbon emissions, but even the most energy-efficient kit still requires human involvement. Making that link, and understanding h... View More

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Context and Capitals – The Next Big Things in Corporate Sustainability

You can’t stop the waves, but you can learn to surf.” - Joseph Goldstein Context is a game-changer for sustainability professionals and for the businesses that they work with. A dramatic statement is often a good way to start an article – and s... View More

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On 40 Years Watching the Sustainable Business Field

The second of a three-part proposal for using sustainability to recharge America's problem-solving. ... View More

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Sky's #OceanRescue Campaign Aiming to Put an End to Ocean Plastic Pollution

Marine plastics pose a serious problem for both marine ecosystems and human health. In fact, with between 4.8 million and 12.7 million tons of plastic ending up in the world’s oceans every year, it could be considered one of the most dangerous envi... View More

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With the Changing of the Guard at the IIRC, a Challenge to Richard Howitt

Update: Read Richard's response here. ... View More

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APP: With Holistic Forest Management, We Can Halt the Sixth Great Extinction

Human activity is driving rampant loss of flora and fauna around the world, prompting fears that we are in the midst of a sixth great extinction event, with one-third of all species in the wild facing threat of extinction. ... View More

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At the 2017 Sundance Film Festival, Climate Change Is King

A decade after An Inconvenient Truth brought climate change into the heart of popular culture, the follow-up to the watershed environmental documentary, An Inconvenient Sequel, will make its world premiere at the 2017 Sundance Film Festival as a Day ... View More

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When All Around Is Broken: Maintaining Optimism for Sustainability

“The main Business of Natural Philosophy is to argue from Phænomena without feigning Hypotheses, and to deduce Causes from Effects till we come to the very first Cause, which certainly is not mechanical; and not only to unfold the Mechanism of the... View More

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Purpose-Driven Storytelling: 12 Tips for Embracing Opportunity, Challenge and Change

In a world where consumers are increasingly buying into brands that stand for more than just positive gains in profit, having the ability to clearly communicate your company’s social good efforts is more important than ever. From educating consumer... View More

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The Five Thieves Threatening Humanity's Future

Answer this question quickly without giving it much thought: Is the human species inherently a compassionate, constructive species destined to leave the Earth better than we found it? ... View More

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My 2017 Resolutions for Contributing to a Just, Honest, Thriving World

A new year. A much-needed chance to start fresh. Resolutions are fun, and I created my usual list of things such as writing more (day one, check!), putting my phone down when I’m with family, exercising and eating well, and better managing email. B... View More

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From the Archbishop of Canterbury to Captain Kirk and Donald Trump

Can capitalism be ethical? This was the question asked by Rowan Williams, the former Archbishop of Canterbury, in a recent lecture in Cambridge (part of Murray Edwards College’s Capitalism on the Edge series). He argued that while capitalism may un... View More

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The Year in Review: Sustainability Leaders Raise the Bar Rather Than Toe the Line

While in the past I have written summaries that looked back on accomplishments and challenges in sustainable development over the last 12 months, this year, I’ve decided to take a different approach. Instead, on the heels of COP22, I asked sustaina... View More

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Can Empathy Survive the Echo Chamber?

Note: In the aftermath of last week’s Presidential election, we at Sustainable Brands were struck by the parallels to a recent, similarly polarizing political situation abroad with an equally shocking result – the UK’s Brexit referendum – and... View More

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Nat Geo Follows 'Before the Flood' Doc with Campaign to Raise $100K for Wildlife Conservation

With over 8.7 million views on YouTube already, Leonardo DiCaprio’s documentary film Before the Flood is already making waves. ... View More

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Accountants Want Purpose, Too!

The Accounting major is popular in college because it is one of the easiest ways to ensure you get a job after school, and the most prestigious – and lucrative – route to take is to get a job with one of the Big 4 Public Accounting firms. My Acco... View More

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Nat Geo to Kick Off Its First Earth Week with ‘Before the Flood,’ ‘Years of Living Dangerously’ Premieres

Beginning Sunday, October 30, climate change will take over primetime on National Geographic. The channel has announced it will host its first-ever Earth Week, which will air six straight days of primetime programming dedicated exclusively to climate... View More

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