MARKETING & COMMUNICATIONS -
Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation.
INNOVATION & TECHNOLOGY -
The multitude of social and environmental challenges we face — both locally and globally — presents countless opportunities for new approaches and business models to rise to the fore. All over the world, mission-driven entrepreneurs are bringing fresh, disruptive innovations to market in response to some of these challenges. Here are some of our favorites, each of which represents a different game-changing idea that has the potential to dramatically shift the market, and the world, in which they operate.
MARKETING & COMMUNICATIONS -
This month, Business in the Community's Start campaign is running Be the Start — a month-long celebration and demonstration of how living sustainably is rewarding and meaningful.Over 31 days, 40+ businesses and organisations — including Marks and Spencer, Waitrose, IBM, Eurostar, Virgin Money and B&Q —will join in with the campaign to support and inspire people in their journey towards a sustainable lifestyle.
MARKETING & COMMUNICATIONS -
Maersk Line has traditionally not been known for its sustainability efforts. Why? Well, because the company used to have a habit of hardly communicating anything externally. Previously, there had been little perceived need for communicating — and this combined with a strong value around humbleness kept the company quiet.
CIRCULAR ECONOMY -
William McDonough & Michael Braungart’s newest book, The Upcycle: Beyond Sustainability — Designing for Abundance, is an updated version of their manifesto Cradle to Cradle, published over a decade ago. The Upcycle goes one step beyond the t
CIRCULAR ECONOMY -
Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, we re-introduce you to local innovators Back to the Roots.
There’s nothing like attractive design for turning people on to something new and unusual.
MARKETING & COMMUNICATIONS -
No matter how often it happens, when a new idea or insight opens up entirely new pathways and possibilities in our minds, there’s always a sense of exhilaration.
MARKETING & COMMUNICATIONS -
If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has entered this mercurial world where survival typically goes to the fittest Machiavellian mind.
PRODUCTS AND DESIGN -
Calling all designers and innovators! Beginning in May 2013, Sustainable Brands will publish a new “Issues in Focus” editorial package highlighting breakthroughs in sustainable packaging design.
MARKETING & COMMUNICATIONS -
"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'
MARKETING & COMMUNICATIONS -
SAP AG today announced the SAP Integrated Report 2012, its first report that brings together the information usually shared in an annual report with the information normally contained in a sustainability report.
CIRCULAR ECONOMY -
How many times have you finished a meal at a restaurant and felt guilty about the amount of food left on the table? So, in order to ease your mind about the waste of food, you take your leftovers home with honest intentions of eating it later. Fast-forward to cleaning out your fridge.
INNOVATION & TECHNOLOGY -
To prepare for this year's Sustainable Brands Innovation Open (SBIO) competition, we're catching up with some of our favorite entrepreneurial ventures from competitions past ...
ORGANIZATIONAL GOVERNANCE -
People like to stand out. People like to blend in. Once you understand that oxymoron, you’ll be in a much better position to build a sustainable brand.
INNOVATION & TECHNOLOGY -
To prepare for this year's Sustainable Brands Innovation Open (SBIO) competition, we're catching up with some of our favorite entrepreneurial ventures from competitions past ...
CIRCULAR ECONOMY -
As a seasoned green marketing professional (she literally wrote the books on it), Jacquie Ottman has made a name for herself working with companies to develop and market sustainable products sustainably.
CIRCULAR ECONOMY -
Calling all innovators and implementers! Beginning in February 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package, including daily features, interviews and case studies on how businesses are “Striving for Net Positivity.”The Issue in FocusIn nature, we do not critique abundance; rather, we celebrate it. Every by-product of every organism is used for the next process of life. Nothing is wasted — “waste” equals food.