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Assets About Storytelling

Found 626 assets. Page 28 of 32.

Article
A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part Two

The chorus decrying the shortcomings of Gross Domestic Product (GDP) as a measure of economic well-being has been rising, crescendoing recently with the release of the report by Nobel Laureates Joseph Stiglitz and Amartya Sen commissioned by then Fre... View More

Article
A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part One

The chorus decrying the shortcomings of Gross Domestic Product (GDP) as a measure of economic well-being has been rising, crescendoing recently with the release of the report by Nobel Laureates Joseph Stiglitz and Amartya Sen commissioned by then Fre... View More

Article
Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video

As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." ... View More

Article
Rubies in the Rubble: Fighting a Culture of Waste One Chutney at a Time

In 2010, Jenny Dawson was a couple of years out of university working at a hedge fund company in London. One day, she found herself at a wholesale market where she saw pallets of edible fruit and vegetables going to the waste bin. The food had been g... View More

Article
Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow"... View More

Article
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One

In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their too... View More

Article
How Do We 'Hardwire' Sustainability Into Business?

While there are myriad perspectives on sustainability and corporate responsibility, each with its own unique value, I often find myself focusing on sustainability’s operational aspects: What can we do to increase the pace at which belief in sustain... View More

Article
Don't Get Greenwashed: How to Make Sure Your Eco-Friendly Products Are the Real Deal

From electric cars to reusable shopping bags, it's undeniable that "going green" is one of the fastest growing trends out there today. This is great news for the eco-friendly consumer, as companies are scrambling to offer greener versions o... View More

Article
Why Green Product Brands Fail

The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shi... View More

Article
Advancing Sustainability: From Revolution to Evolution

Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. ... View More

Article
New Era: Can Profit-Seeking Approaches Protect Natural Capital?

Mark Tercek of The Nature Conservancy (TNC) has written a new book with Jonathan Adams, Nature's Fortune: How Business & Society Thrive by Investing in Nature. A video interview of him at an Aspen Institute forum last month at Hunter College, “... View More

Article
The Ultimate Interview Question: Social Responsibility in the Hiring Process

The hiring process can be a grueling one — weeding through all those prospects can be a bit like looking for a needle in a haystack. It can be frustrating, and it also presents a lot of opportunity for self-doubt. ... View More

Article
Sustainability Ideas Must Be 'Made to Stick'

Calls to shake up the sustainability community seem to be becoming increasingly frequent — the latest that I’ve read coming from the State of the World 2013 Report. With a warning that sustainability is in need of a “dramatic reboot,” it sugg... View More

Article
The Rise of the Scratch Card Brand

We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the facto... View More

Article
FTC to Mattress Companies: Don't Pad Your Green Claims

If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer insights into a course of conduct advertisers shoul... View More

Article
Exploring Laundry Habits in Brazil, India and the UK: How Cultural Insights Can Guide Consumer Product Use

As businesses and brands reach out to influence consumers’ interactions with products at home, they’re missing a trick by not learning from different cultural contexts. This article shares the findings from pioneering user-centred research into l... View More

Article
CSRWire Talkback: When the Search for Sustainability Becomes a Radical Overhaul

CSRwire's Aman Singh catches up with Cristina Amorim, Chief Sustainability Officer at Life Technologies, to discuss the life sciences company's evolutionary sustainability strategy. View the full interview here. ... View More

Article
BBMG's Raphael Bemporad on How Businesses Can Help Drive Transformational Change [Video]

In this interview from the Sustainable Brands 2013 conference in San Diego, BBMG co-founder Raphael Bemporad discusses the need for businesses to engage consumers in ways that will help drive transformational change.To learn how some brands are drivi... View More

Article
Sustainable People, Part II: The Costs of Excellence

In Part I of this series we introduced the Excellence Trap, and diagnosed its drivers and shortcomings. Here in Part II, we’ll take a close look at the costs we incur when we’re in the Excellence Trap, in order to see clearly what unsustainable p... View More

Article
How a Towel Rail Changed a Village

I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a towel rail. ... View More

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