Assets About Storytelling

Found 631 assets. Page 28 of 32.

Article
Consumer Behavior ChangeMarketing & Communications
Don't Just Sell Green, Sell Great
Don't Just Sell Green, Sell Great
Published on October 8, 2013
About a 3 minute read

Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More

Article
New Metrics
Capitals & Commons: A Dialogue with David Bollier, Part One
Capitals & Commons: A Dialogue with David Bollier, Part One
Published on October 7, 2013
About a 9 minute read

David Bollier is among the foremost global thinkers and advocates for the commons. #NewMetrics channel co-curator Bill Baue recently had the following discussion with Bollier about the potential intersections between the commons movement and emerging... View More

Article
Marketing & Communications
Failure to Communicate: Dry Sustainability Reports a Missed Opportunity
Failure to Communicate: Dry Sustainability Reports a Missed Opportunity
Published on October 7, 2013
About a 3 minute read

Does your heart sink at the thought of reading yet another sustainability report?Over the last three years I’ve been documenting the ways companies are communicating sustainability online and using social media in particular. Time and time again, e... View More

Article
New Metrics
Social Value, Meaningful Brands, Human Capital Valuation Set New Metrics Day One Abuzz
Social Value, Meaningful Brands, Human Capital Valuation Set New Metrics Day One Abuzz
Published on October 2, 2013
About a 5 minute read

As the definition of value continues to evolve, the demand for business to demonstrate its ability to create value of various forms for all stakeholders — and not just profit for shareholders — is increasing, and the question of how this value is... View More

Article
Supply Chain
Setting the Table for Sustainable Supply Chain Issues
Setting the Table for Sustainable Supply Chain Issues
Published on September 27, 2013
About a 4 minute read

In this Issue in Focus, we are examining the latest tools and initiatives in sustainable supply chain management. Here, guest editor Dave Meyer offers his perspective on the state and direction of the field. ... View More

Article
New Metrics
A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part Two
A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part Two
Published on September 27, 2013
About a 9 minute read

The chorus decrying the shortcomings of Gross Domestic Product (GDP) as a measure of economic well-being has been rising, crescendoing recently with the release of the report by Nobel Laureates Joseph Stiglitz and Amartya Sen commissioned by then Fre... View More

Article
New Metrics
A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part One
A Truer Measure of Economic Well-Being? Replacing GDP with GPI, Part One
Published on September 26, 2013
About a 7 minute read

The chorus decrying the shortcomings of Gross Domestic Product (GDP) as a measure of economic well-being has been rising, crescendoing recently with the release of the report by Nobel Laureates Joseph Stiglitz and Amartya Sen commissioned by then Fre... View More

Article
Marketing & CommunicationsMarketing & Communications
Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video
Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video
Published on September 25, 2013
About a 1 minute read

As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." ... View More

Article
Circular EconomyCircular EconomyInnovation & Technology
Rubies in the Rubble: Fighting a Culture of Waste One Chutney at a Time
Rubies in the Rubble: Fighting a Culture of Waste One Chutney at a Time
Published on September 24, 2013
About a 4 minute read

In 2010, Jenny Dawson was a couple of years out of university working at a hedge fund company in London. One day, she found herself at a wholesale market where she saw pallets of edible fruit and vegetables going to the waste bin. The food had been g... View More

Article
Marketing & Communications
Chipotle Launches Assault on Big Food with Short Film, and There's More to Come
Chipotle Launches Assault on Big Food with Short Film, and There's More to Come
Published on September 16, 2013
About a 4 minute read

Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow"... View More

Article
Marketing & CommunicationsMarketing & Communications
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
Published on September 10, 2013
About a 8 minute read

In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their too... View More

Article
New Metrics
How Do We 'Hardwire' Sustainability Into Business?
How Do We 'Hardwire' Sustainability Into Business?
Published on September 3, 2013
About a 8 minute read

While there are myriad perspectives on sustainability and corporate responsibility, each with its own unique value, I often find myself focusing on sustainability’s operational aspects: What can we do to increase the pace at which belief in sustain... View More

Article
Marketing & CommunicationsMarketing & Communications
Don't Get Greenwashed: How to Make Sure Your Eco-Friendly Products Are the Real Deal
Don't Get Greenwashed: How to Make Sure Your Eco-Friendly Products Are the Real Deal
Published on August 29, 2013
About a 3 minute read

From electric cars to reusable shopping bags, it's undeniable that "going green" is one of the fastest growing trends out there today. This is great news for the eco-friendly consumer, as companies are scrambling to offer greener versions o... View More

Article
Marketing & CommunicationsMarketing & Communications
Why Green Product Brands Fail
Why Green Product Brands Fail
Published on August 27, 2013
About a 5 minute read

The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shi... View More

Article
Consumer Behavior ChangeMarketing & Communications
Advancing Sustainability: From Revolution to Evolution
Advancing Sustainability: From Revolution to Evolution
Published on August 22, 2013
About a 5 minute read

Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. ... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
New Era: Can Profit-Seeking Approaches Protect Natural Capital?
New Era: Can Profit-Seeking Approaches Protect Natural Capital?
Published on August 19, 2013
About a 4 minute read

Mark Tercek of The Nature Conservancy (TNC) has written a new book with Jonathan Adams, Nature's Fortune: How Business & Society Thrive by Investing in Nature. A video interview of him at an Aspen Institute forum last month at Hunter College, “... View More

Article
Organizational GovernanceOrganizational Governance
The Ultimate Interview Question: Social Responsibility in the Hiring Process
The Ultimate Interview Question: Social Responsibility in the Hiring Process
Published on August 16, 2013
About a 5 minute read

The hiring process can be a grueling one — weeding through all those prospects can be a bit like looking for a needle in a haystack. It can be frustrating, and it also presents a lot of opportunity for self-doubt. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Sustainability Ideas Must Be 'Made to Stick'
Sustainability Ideas Must Be 'Made to Stick'
Published on August 15, 2013
About a 7 minute read

Calls to shake up the sustainability community seem to be becoming increasingly frequent — the latest that I’ve read coming from the State of the World 2013 Report. With a warning that sustainability is in need of a “dramatic reboot,” it sugg... View More

Article
Marketing & CommunicationsMarketing & Communications
The Rise of the Scratch Card Brand
The Rise of the Scratch Card Brand
Published on August 14, 2013
About a 7 minute read

We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the facto... View More

Article
Marketing & CommunicationsMarketing & Communications
FTC to Mattress Companies: Don't Pad Your Green Claims
FTC to Mattress Companies: Don't Pad Your Green Claims
Published on July 30, 2013
About a 5 minute read

If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer insights into a course of conduct advertisers shoul... View More

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