Assets About Storytelling

Found 631 assets. Page 23 of 32.

Article

Marketing & Communications Marketing & Communications

Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot

Published on June 2, 2015

About a 3 minute read

On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, cro... View More

Article

Marketing & Communications Marketing & Communications

Why I Don’t Like Beyoncé

Published on May 27, 2015

About a 5 minute read

I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simp... View More

Article

New Metrics

Announcing The Product Social Footprinting Programme

Published on May 25, 2015

About a 3 minute read

During my past five years at PRé, I’ve observed how companies approach different issues. I’m very interested in social impact assessment, and I experienced that companies have wildly different approaches for assessing the social impacts of their... View More

Article

New Metrics

Utility – the Fundamental Metric of Social Impact

Published on May 22, 2015

About a 10 minute read

“No man is an island, entire of itself; every man is a piece of the continent, a part of the main.”— John DonneIs the world a better place because we exist?Socially useful business is neither a new idea nor one that is particularly at odds with... View More

Article

New Metrics

Lost in Translation: How to Find a Common Language Between Departments

Published on May 20, 2015

About a 6 minute read

Despite the progress being made in organizations around the world in the pursuit of sustainability, many still suffer from internal breakdowns in communication on the subject, even when all teams are, ultimately, working toward the same goal. We aske... View More

Article

New Metrics

How a Life Cycle-Driven Business Model Can Accelerate Sustainable Value Creation

Published on May 11, 2015

About a 3 minute read

When Peter Bakker from the WBCSD declared that corporate social responsibility is dead, he urged us to create new definitions of success. The change to a more holistic approach is already happening. However, shouldn’t we place the shared value that... View More

Article

Organizational Governance Organizational Governance

What Can ‘The Systems View of Life’ Teach Us About Sustainable Leadership?

Published on May 11, 2015

About a 5 minute read

Fritjof Capra is the author of many best-selling books, including The Tao of Physics, The Turning Point, The Hidden Connections and The Web of Life. His most recent book is The Systems View of Life: A Unifying Vision, co-written with his friend Pier ... View More

Article

Member News

Collectively Working Together to Better our Communities

Published on May 5, 2015

About a 1 minute read

By: Mark DeGrootMaking time to help others is an invaluable experience. Volunteering benefits those we serve and adds meaning to our daily lives. I am proud of the many hours my AT&T colleagues devote to helping others – not only during Nationa... View More

Article

Organizational Governance Organizational Governance

Brands, Old-School Diplomacy & the New Humanities

Published on May 1, 2015

About a 8 minute read

We’re up to our ‘proverbials’ in Brand Advocates, Influencers & Champions. The social shock troops have to no little degree saved a lot of the big consumer multinationals from themselves. They have proved themselves both central in driving ... View More

Article

New Metrics

Is It Objective to ‘Be Objective’ About Sustainable Business Metrics?: Part 14

Published on May 1, 2015

About a 7 minute read

In 13 earlier parts of this series, Claire Sommer and I developed 25 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.)It is tempting to believe objectivity is possible, ... View More

Article

Member News

Truth Be Told: My Day in Prison

Published on April 28, 2015

About a 3 minute read

By: Jenny Robertson“Have you ever been to prison before?”Tall, quiet but confident, Lisa asked me this as we sat talking before her graduation ceremony started. Dressed in navy blue prison scrubs, she smoothed the notebook in her lap and chuckled... View More

Article

Marketing & Communications Marketing & Communications

Successful Stakeholder Engagement 101 (or How Prince Ea Is Rallying Millions to #StandForTrees)

Published on April 22, 2015

About a 8 minute read

For those of us in the sustainability field, stakeholder engagement that leads to action is the Holy Grail for creating the change needed for a healthy world and future. ... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Prince Ea Partners with Stand For Trees to Activate Grassroots Climate Action

Published on April 20, 2015

About a 3 minute read

As we approach the world’s 21st year of international climate change negotiations (let that sink in), it has never been more critical for citizens to begin demanding and building climate action. That is exactly why Prince Ea has teamed up with Code... View More

Article

Organizational Governance Organizational Governance

A Meditation on the Meaning of Collaboration

Published on April 20, 2015

About a 5 minute read

As some of you will have seen, some time ago I coined the term ‘knotworks,’ which I defined as ‘networks with ego.’ My first articles about knotworks related to co-creation and the way in which many networks, projects and organisations eventu... View More

Article

New Metrics

How Superficial Interpretations of Sustainable Business Metrics Can Be Totally Off-Base: Part 13

Published on April 13, 2015

About a 7 minute read

In 12 earlier parts of this series, Claire Sommer and I developed 22 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More

Article

Member News

UPS and the NCAA Team up in the Fight Against Cancer

Published on March 31, 2015

About a 2 minute read

UPS helps the NCAA solve the challenge of delivering the Final Four to the fans -- everything from the floor to the seats to the game balls. As teams battle it out in the NCAA Final Four tournament, coaches and fans fight cancer with a different cour... View More

Article

The Roadmap Series: We All Start at Stage I

Published on March 23, 2015

About a 4 minute read

OK, I hear you. The change chart is pretty busy, but there’s a lot packed into this infographic. In the first post in the series, I highlight the key curves: The blue value & profitability curve shows that companies will be more successful as t... View More

Article

Organizational Governance

Almond Farmers Explain the Switch to Organic in CLIF's Latest 'Farmers Speak' Video

Published on March 18, 2015

About a 2 minute read

Clif Bar has released the second installment in its Farmers Speak series. Where the first centered on organic oats; the second installment “gives voice” to organic almonds — a key ingredient in 17 products across the company’s CLIF®, CLIF® ... View More

Article

Member News

25 Collegiate Women Leaders to Visit White House and Congress to Advocate for Anti-Human Trafficking Legislation & Girls Education

Published on March 18, 2015

About a 2 minute read

Part of United Way’s Alternative Spring Break Program Allowing Students Opportunities to Give Back ... View More

Article

A Sustainable Business Roadmap: The Hagen-Wilhelm Chart for Change

Published on March 16, 2015

About a 5 minute read

In his recent book, Making Sustainability Stick, Kevin Wilhelm offers a wealth of insight, experience and tools to help individuals and organizations deliver more business value by adding environmental and social parameters to their business strategy... View More