Assets About Storytelling
Found 626 assets. Page 22 of 32.
What Is Your 'Why'? How I Learned to Live My Purpose
What is your why? It is a question that you have most likely been confronted with at some point in your life. But, do you truly know what it means? And more importantly, have you been able to clearly define your why? Simon Sinek’s TED talk, “How ... View More
'Sustainable' Is No Longer Enough: Tim Gnatek on the Future of Sustainability Messaging
As climate issues, resource depletion and social issues begin to inform corporate strategy, brands need to communicate their values, experiences, and solutions. New crises demand new strategies, and San Francisco-based PR and media strategy firm Blue... View More
The Implications of an Emerging Corporate Conscience for Sustainable Business Metrics: Part 16
In 15 earlier parts of this series, Claire Sommer and I developed 28 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More
How Job Purposing Can Convert Your Sustainability Practices Into Superb Management
“I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. ... View More
Dear SB Vanguard: Is Competition in Business Inherently Destructive?
This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. ... View More
How Do You Get Other Departments to Listen? Let Your Colleagues Run With Your Ideas
In the sustainability field, in contrast to other fields, it is the biggest possible compliment to no longer be needed in a discussion because your colleague in purchasing is already covering your topics. But how do you get your colleagues to not jus... View More
46 Tips for Better Sustainability Storytelling
Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunit... View More
The Best Quotes (and Key Themes) from the Pope's Environmental Manifesto: Part II
Yesterday, I posted a piece about the Pope's "encyclical" on the environment, released last month. I summarized what I saw as the key themes and takeaways. I also provided the first half of my list of the best quotes from the essay. Yesterd... View More
Future-Fit Businesses Include Sustainability in Leadership Competencies
Over the past few weeks, several people have shared with me how they’re using my sustainability competencies research and guide to define the leadership skills and knowledge needed for long-term business — and societal — success. The feedback h... View More
Would You Want to Read Your Company’s Sustainability Report?
"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More
A Planetisation of Finance: The Earth as a Going Concern
“We have statesmen and politicians who profess to guide our destinies. Whither are they guiding our destinies?”— H.G WellsValuing continuing existenceIn recent decades considerable effort has been invested into describing and identifying the pl... View More
Pope Francis, Universal Sustainability Values and Brand Value Creation
Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beli... View More
More Than a Badge: What We Can Learn About Sustainability From the Boy Scouts
My recent meeting with the Boy Scouts of America and their suppliers radically shifted my view of what the Scouts are about. My impression of the Boy Scouts was stuck in my experience as a Scout back in the ‘70s. As a middle schooler, I joined the ... View More
The Five Truths of a Good Sustainability Claim
My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More
Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot
On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, cro... View More
Why I Don’t Like Beyoncé
I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simp... View More
Announcing The Product Social Footprinting Programme
During my past five years at PRé, I’ve observed how companies approach different issues. I’m very interested in social impact assessment, and I experienced that companies have wildly different approaches for assessing the social impacts of their... View More
Utility – the Fundamental Metric of Social Impact
“No man is an island, entire of itself; every man is a piece of the continent, a part of the main.”— John DonneIs the world a better place because we exist?Socially useful business is neither a new idea nor one that is particularly at odds with... View More
Lost in Translation: How to Find a Common Language Between Departments
Despite the progress being made in organizations around the world in the pursuit of sustainability, many still suffer from internal breakdowns in communication on the subject, even when all teams are, ultimately, working toward the same goal. We aske... View More
