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Assets About Storytelling

Found 623 assets. Page 22 of 32.

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The Implications of an Emerging Corporate Conscience for Sustainable Business Metrics: Part 16

In 15 earlier parts of this series, Claire Sommer and I developed 28 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More

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How Job Purposing Can Convert Your Sustainability Practices Into Superb Management

“I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. ... View More

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Dear SB Vanguard: Is Competition in Business Inherently Destructive?

This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. ... View More

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How Do You Get Other Departments to Listen? Let Your Colleagues Run With Your Ideas

In the sustainability field, in contrast to other fields, it is the biggest possible compliment to no longer be needed in a discussion because your colleague in purchasing is already covering your topics. But how do you get your colleagues to not jus... View More

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46 Tips for Better Sustainability Storytelling

Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunit... View More

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The Best Quotes (and Key Themes) from the Pope's Environmental Manifesto: Part II

Yesterday, I posted a piece about the Pope's "encyclical" on the environment, released last month. I summarized what I saw as the key themes and takeaways. I also provided the first half of my list of the best quotes from the essay. Yesterd... View More

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Future-Fit Businesses Include Sustainability in Leadership Competencies

Over the past few weeks, several people have shared with me how they’re using my sustainability competencies research and guide to define the leadership skills and knowledge needed for long-term business — and societal — success. The feedback h... View More

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Would You Want to Read Your Company’s Sustainability Report?

"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More

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A Planetisation of Finance: The Earth as a Going Concern

“We have statesmen and politicians who profess to guide our destinies. Whither are they guiding our destinies?”— H.G WellsValuing continuing existenceIn recent decades considerable effort has been invested into describing and identifying the pl... View More

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Pope Francis, Universal Sustainability Values and Brand Value Creation

Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beli... View More

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More Than a Badge: What We Can Learn About Sustainability From the Boy Scouts

My recent meeting with the Boy Scouts of America and their suppliers radically shifted my view of what the Scouts are about. My impression of the Boy Scouts was stuck in my experience as a Scout back in the ‘70s. As a middle schooler, I joined the ... View More

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The Five Truths of a Good Sustainability Claim

My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More

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Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot

On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, cro... View More

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Why I Don’t Like Beyoncé

I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simp... View More

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Announcing The Product Social Footprinting Programme

During my past five years at PRé, I’ve observed how companies approach different issues. I’m very interested in social impact assessment, and I experienced that companies have wildly different approaches for assessing the social impacts of their... View More

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Utility – the Fundamental Metric of Social Impact

“No man is an island, entire of itself; every man is a piece of the continent, a part of the main.”— John DonneIs the world a better place because we exist?Socially useful business is neither a new idea nor one that is particularly at odds with... View More

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Lost in Translation: How to Find a Common Language Between Departments

Despite the progress being made in organizations around the world in the pursuit of sustainability, many still suffer from internal breakdowns in communication on the subject, even when all teams are, ultimately, working toward the same goal. We aske... View More

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How a Life Cycle-Driven Business Model Can Accelerate Sustainable Value Creation

When Peter Bakker from the WBCSD declared that corporate social responsibility is dead, he urged us to create new definitions of success. The change to a more holistic approach is already happening. However, shouldn’t we place the shared value that... View More

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What Can ‘The Systems View of Life’ Teach Us About Sustainable Leadership?

Fritjof Capra is the author of many best-selling books, including The Tao of Physics, The Turning Point, The Hidden Connections and The Web of Life. His most recent book is The Systems View of Life: A Unifying Vision, co-written with his friend Pier ... View More

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Collectively Working Together to Better our Communities

By: Mark DeGrootMaking time to help others is an invaluable experience. Volunteering benefits those we serve and adds meaning to our daily lives. I am proud of the many hours my AT&T colleagues devote to helping others – not only during Nationa... View More

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