Assets About Storytelling

Found 631 assets. Page 22 of 32.

Article
New Metrics
ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability
ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability
Published on September 18, 2015
About a 10 minute read

In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring... View More

Article
Innovation & TechnologyInnovation & Technology
Experimenting on Purpose: An Introduction
Experimenting on Purpose: An Introduction
Published on September 11, 2015
About a 11 minute read

In 1928, a struggling scientist working to find a cure for bacteria became frustrated with his work and decided he needed a break. This was not the tidiest of scientists and instead of properly cleaning up, he simply left his dirty petri dish in the ... View More

Article
New Metrics
Yes, You Can Learn From a Regulator: The Pitfalls of Sustainable Business Metrics, Part 17
Yes, You Can Learn From a Regulator: The Pitfalls of Sustainable Business Metrics, Part 17
Published on September 4, 2015
About a 8 minute read

In 16 earlier parts of this series, Claire Sommer and I developed 29 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) From this point on, the series will be co-authored... View More

Article
Marketing & CommunicationsMarketing & Communications
Want People to Read Your Sustainability Report? Add a Personal Touch
Want People to Read Your Sustainability Report? Add a Personal Touch
Published on September 2, 2015
About a 3 minute read

Corporate responsibility report season is upon us, and with that, we are constantly being inundated with important data — reductions in carbon emissions, savings in waste and changes in energy use. This increase in sustainability reporting is a sig... View More

Article
Community Updates
AT&T Kicks Off School Year with More Than $20 Million Investment in Students and Teachers
AT&T Kicks Off School Year with More Than $20 Million Investment in Students and Teachers
Published on September 2, 2015
About a 2 minute read

AT&T is kick starting the 2015-2016 school year with $20 million in contributions to education organizations through its AT&T Aspire program. Students and teachers in more than 26 states will benefit. This back to school investment is just on... View More

Article
Organizational GovernanceOrganizational Governance
What Is Your 'Why'? How I Learned to Live My Purpose
What Is Your 'Why'? How I Learned to Live My Purpose
Published on August 28, 2015
About a 11 minute read

What is your why? It is a question that you have most likely been confronted with at some point in your life. But, do you truly know what it means? And more importantly, have you been able to clearly define your why? Simon Sinek’s TED talk, “How ... View More

Article
Community Updates
Poised for growth – Corporate Responsibility at Symantec
Poised for growth – Corporate Responsibility at Symantec
Published on August 28, 2015
About a 6 minute read

Corporate responsibility is about more, not less: more value creation, more collaboration, more diversity and more passion. This belief in continuous growth and improvement is central to our approach to corporate responsibility here at Symantec. It�... View More

Article
'Sustainable' Is No Longer Enough: Tim Gnatek on the Future of Sustainability Messaging
'Sustainable' Is No Longer Enough: Tim Gnatek on the Future of Sustainability Messaging
Published on August 19, 2015
About a 6 minute read

As climate issues, resource depletion and social issues begin to inform corporate strategy, brands need to communicate their values, experiences, and solutions. New crises demand new strategies, and San Francisco-based PR and media strategy firm Blue... View More

Article
New Metrics
The Implications of an Emerging Corporate Conscience for Sustainable Business Metrics: Part 16
The Implications of an Emerging Corporate Conscience for Sustainable Business Metrics: Part 16
Published on August 16, 2015
About a 6 minute read

In 15 earlier parts of this series, Claire Sommer and I developed 28 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More

Article
Organizational GovernanceOrganizational Governance
How Job Purposing Can Convert Your Sustainability Practices Into Superb Management
How Job Purposing Can Convert Your Sustainability Practices Into Superb Management
Published on August 14, 2015
About a 9 minute read

“I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. ... View More

Article
Innovation & TechnologyInnovation & Technology
Dear SB Vanguard: Is Competition in Business Inherently Destructive?
Dear SB Vanguard: Is Competition in Business Inherently Destructive?
Published on July 25, 2015
About a 5 minute read

This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. ... View More

Article
New Metrics
How Do You Get Other Departments to Listen? Let Your Colleagues Run With Your Ideas
How Do You Get Other Departments to Listen? Let Your Colleagues Run With Your Ideas
Published on July 17, 2015
About a 2 minute read

In the sustainability field, in contrast to other fields, it is the biggest possible compliment to no longer be needed in a discussion because your colleague in purchasing is already covering your topics. But how do you get your colleagues to not jus... View More

Article
Marketing & CommunicationsMarketing & Communications
46 Tips for Better Sustainability Storytelling
46 Tips for Better Sustainability Storytelling
Published on July 15, 2015
About a 9 minute read

Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunit... View More

Article
The Best Quotes (and Key Themes) from the Pope's Environmental Manifesto: Part II
The Best Quotes (and Key Themes) from the Pope's Environmental Manifesto: Part II
Published on July 10, 2015
About a 22 minute read

Yesterday, I posted a piece about the Pope's "encyclical" on the environment, released last month. I summarized what I saw as the key themes and takeaways. I also provided the first half of my list of the best quotes from the essay. Yesterd... View More

Article
Organizational Governance
Future-Fit Businesses Include Sustainability in Leadership Competencies
Future-Fit Businesses Include Sustainability in Leadership Competencies
Published on July 9, 2015
About a 3 minute read

Leaders that embody the sustainability skills and knowledge to succeed in the future economy will realize a competitive advantage — while fostering conditions for society to flourish. ... View More

Article
Marketing & Communications
Would You Want to Read Your Company’s Sustainability Report?
Would You Want to Read Your Company’s Sustainability Report?
Published on July 2, 2015
About a 2 minute read

"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More

Article
Innovation & Technology
A Planetisation of Finance: The Earth as a Going Concern
A Planetisation of Finance: The Earth as a Going Concern
Published on June 19, 2015
About a 10 minute read

“We have statesmen and politicians who profess to guide our destinies. Whither are they guiding our destinies?”— H.G WellsValuing continuing existenceIn recent decades considerable effort has been invested into describing and identifying the pl... View More

Article
Marketing & CommunicationsMarketing & Communications
Pope Francis, Universal Sustainability Values and Brand Value Creation
Pope Francis, Universal Sustainability Values and Brand Value Creation
Published on June 17, 2015
About a 7 minute read

Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beli... View More

Article
Organizational GovernanceOrganizational Governance
More Than a Badge: What We Can Learn About Sustainability From the Boy Scouts
More Than a Badge: What We Can Learn About Sustainability From the Boy Scouts
Published on June 12, 2015
About a 4 minute read

My recent meeting with the Boy Scouts of America and their suppliers radically shifted my view of what the Scouts are about. My impression of the Boy Scouts was stuck in my experience as a Scout back in the ‘70s. As a middle schooler, I joined the ... View More

Article
Marketing & CommunicationsMarketing & Communications
The Five Truths of a Good Sustainability Claim
The Five Truths of a Good Sustainability Claim
Published on June 11, 2015
About a 4 minute read

My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More

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