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In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring... View More
In 1928, a struggling scientist working to find a cure for bacteria became frustrated with his work and decided he needed a break. This was not the tidiest of scientists and instead of properly cleaning up, he simply left his dirty petri dish in the ... View More
In 16 earlier parts of this series, Claire Sommer and I developed 29 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) From this point on, the series will be co-authored... View More
Corporate responsibility report season is upon us, and with that, we are constantly being inundated with important data — reductions in carbon emissions, savings in waste and changes in energy use. This increase in sustainability reporting is a sig... View More
AT&T is kick starting the 2015-2016 school year with $20 million in contributions to education organizations through its AT&T Aspire program. Students and teachers in more than 26 states will benefit. This back to school investment is just on... View More
What is your why? It is a question that you have most likely been confronted with at some point in your life. But, do you truly know what it means? And more importantly, have you been able to clearly define your why? Simon Sinek’s TED talk, “How ... View More
Corporate responsibility is about more, not less: more value creation, more collaboration, more diversity and more passion. This belief in continuous growth and improvement is central to our approach to corporate responsibility here at Symantec. It�... View More
As climate issues, resource depletion and social issues begin to inform corporate strategy, brands need to communicate their values, experiences, and solutions. New crises demand new strategies, and San Francisco-based PR and media strategy firm Blue... View More
In 15 earlier parts of this series, Claire Sommer and I developed 28 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More
“I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. ... View More
This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. ... View More
In the sustainability field, in contrast to other fields, it is the biggest possible compliment to no longer be needed in a discussion because your colleague in purchasing is already covering your topics. But how do you get your colleagues to not jus... View More
Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunit... View More
Yesterday, I posted a piece about the Pope's "encyclical" on the environment, released last month. I summarized what I saw as the key themes and takeaways. I also provided the first half of my list of the best quotes from the essay. Yesterd... View More
Leaders that embody the sustainability skills and knowledge to succeed in the future economy will realize a competitive advantage — while fostering conditions for society to flourish. ... View More
"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More
“We have statesmen and politicians who profess to guide our destinies. Whither are they guiding our destinies?”— H.G WellsValuing continuing existenceIn recent decades considerable effort has been invested into describing and identifying the pl... View More
Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beli... View More
My recent meeting with the Boy Scouts of America and their suppliers radically shifted my view of what the Scouts are about. My impression of the Boy Scouts was stuck in my experience as a Scout back in the ‘70s. As a middle schooler, I joined the ... View More
My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More