Assets About Storytelling

Found 631 assets. Page 26 of 32.

Article
Marketing & CommunicationsMarketing & Communications
Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace Ramps Up LEGO Campaign with Emotional Video
Published on July 9, 2014
About a 3 minute read

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More

Article
Marketing & Communications
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
Published on July 8, 2014
About a 3 minute read

When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More

Article
Community Updates
SAP to Offer Free Online Course, “Sustainability and Business Innovation”
SAP to Offer Free Online Course, “Sustainability and Business Innovation”
Published on April 21, 2014
About a 1 minute read

SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More

Article
Organizational GovernanceOrganizational Governance
How O2's Think Big Program Has Delivered £3.8 Million in Business Benefits
How O2's Think Big Program Has Delivered £3.8 Million in Business Benefits
Published on February 4, 2014
About a 4 minute read

Last year, I posted a blog on 2degrees about the Think Big program, and how we have helped people from across our business (Telefonica UK, O2 and partners) to get involved with Think Big, directly delivering sustainability benefits. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Storytelling and Data: Using Two Sides of the Brain Is Better Than One
Storytelling and Data: Using Two Sides of the Brain Is Better Than One
Published on January 30, 2014
About a 7 minute read

In nine earlier parts of this series, we discussed 19 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last two here.) ... View More

Article
Marketing & CommunicationsMarketing & Communications
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
Published on January 29, 2014
About a 5 minute read

It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More

Article
Marketing & CommunicationsMarketing & Communications
Businesses Cannot Be Successful If the Society Around Them Fails
Businesses Cannot Be Successful If the Society Around Them Fails
Published on January 28, 2014
About a 4 minute read

Once upon a time, the ‘S’ word — sustainability — was about as relevant to business as a fork in a sugar bowl. At best, a box to be ticked; at worst, seen as a serious impediment to the pursuit of profit.But the world is changing. Look at the... View More

Article
Circular Economy
How Can a Business Succeed by Giving Back More Than It Takes?
How Can a Business Succeed by Giving Back More Than It Takes?
Published on January 27, 2014
About a 6 minute read

It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact ... View More

Article
Marketing & CommunicationsMarketing & Communications
Messaging Sustainability: From Boring to Cool
Messaging Sustainability: From Boring to Cool
Published on January 27, 2014
About a 4 minute read

There, we said it. Sustainability, that thing we all want — that we speak about ad nauseum — it’s dusty, dull, boring. What seems fundamental to the human spirit is that we all seek advancement, progress and growth. We went from the Ice Age to ... View More

Article
Collaboration & Co-CreationCollaboration & Co-CreationOrganizational Governance
Upskilling for Post Growth Futures, Together
Upskilling for Post Growth Futures, Together
Published on January 11, 2014
About a 8 minute read

When I was seven, I was given an Apple Macintosh in the hope that Mavis Beacon would teach me how to touch type. It was an unreasonable expectation, for I was actually more interested in escaping to the fantasy lands of Dungeons and Dragons and Lode ... View More

Article
Organizational GovernanceOrganizational Governance
Divine Obsolescence, Sustainability & the Silent 'S' in Business Transformation
Divine Obsolescence, Sustainability & the Silent 'S' in Business Transformation
Published on January 3, 2014
About a 4 minute read

Mention to a sustainability person that their career trajectory should be hurtling them towards some form of divine obsolescence and the reactions are, suffice to say, mixed.The idea of them passing through some blissful reinvention to rise phoenix-l... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Sustainability as an Emergent Property: What Can We Learn from the Super-Organisms?
Sustainability as an Emergent Property: What Can We Learn from the Super-Organisms?
Published on January 2, 2014
About a 4 minute read

In the ongoing drive to create and communicate about sustainability in the emerging economy, it can be useful to conceive of sustainability not as a quantifiable end goal, but as an emergent property. An emergent property arises when individual compo... View More

Article
Marketing & CommunicationsMarketing & Communications
Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'
Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'
Published on December 19, 2013
About a 3 minute read

Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of w... View More

Article
Innovation & TechnologyInnovation & Technology
How Your Brand Can Counter the Cynics This Christmas
How Your Brand Can Counter the Cynics This Christmas
Published on December 19, 2013
About a 3 minute read

Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletid... View More

Article
New Metrics
What Mandela's Life Story, Another Mixed-Bag UN Conference, & the GNP Critique Offer Your Business
What Mandela's Life Story, Another Mixed-Bag UN Conference, & the GNP Critique Offer Your Business
Published on December 19, 2013
About a 6 minute read

In eight earlier parts of this series, we discussed 18 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last one here.)Two recent events — the passing of Nelson Mandela and the COP talks in Warsaw — and ... View More

Article
Marketing & CommunicationsMarketing & Communications
Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking
Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking
Published on December 18, 2013
About a 3 minute read

In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could ... View More

Article
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Published on December 17, 2013
About a 2 minute read

Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the fir... View More

Article
Organizational GovernanceMarketing & CommunicationsOrganizational Governance
The Tricentennial of Sustainability Management
The Tricentennial of Sustainability Management
Published on December 16, 2013
About a 4 minute read

As 2013 comes rapidly to a close, it is worth noting, I think, that this was arguably the three hundredth anniversary of sustainability management, the formal discipline, as we know it. Indeed, the concept of sustainability management in commerce fir... View More

Article
New Metrics
Vitality! How Life Makes the Best of the 2nd Law of Thermodynamics
Vitality! How Life Makes the Best of the 2nd Law of Thermodynamics
Published on December 14, 2013
About a 5 minute read

“There is no wealth but life.”John RuskinThe magic of lifeThere is much we do not know about how life works to transform the basics of matter and energy into complex materials and massively diverse interdependent systems.Despite many miraculous a... View More

Article
Sustainable Business in Asia: 'Like a Flamingo Among Chickens'
Sustainable Business in Asia: 'Like a Flamingo Among Chickens'
Published on December 4, 2013
About a 3 minute read

“Like a flamingo among chickens” is the cool version of “a crane among chickens” from the Chinese expression: hè lì jī qún 鶴立雞群; an appropriate description of sustainable business practices in the Asia region. It states the practi... View More

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