Assets About Storytelling
Found 626 assets. Page 26 of 32.
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More
Businesses Cannot Be Successful If the Society Around Them Fails
Once upon a time, the ‘S’ word — sustainability — was about as relevant to business as a fork in a sugar bowl. At best, a box to be ticked; at worst, seen as a serious impediment to the pursuit of profit.But the world is changing. Look at the... View More
How Can a Business Succeed by Giving Back More Than It Takes?
It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact ... View More
Messaging Sustainability: From Boring to Cool
There, we said it. Sustainability, that thing we all want — that we speak about ad nauseum — it’s dusty, dull, boring. What seems fundamental to the human spirit is that we all seek advancement, progress and growth. We went from the Ice Age to ... View More
Upskilling for Post Growth Futures, Together
When I was seven, I was given an Apple Macintosh in the hope that Mavis Beacon would teach me how to touch type. It was an unreasonable expectation, for I was actually more interested in escaping to the fantasy lands of Dungeons and Dragons and Lode ... View More
Divine Obsolescence, Sustainability & the Silent 'S' in Business Transformation
Mention to a sustainability person that their career trajectory should be hurtling them towards some form of divine obsolescence and the reactions are, suffice to say, mixed.The idea of them passing through some blissful reinvention to rise phoenix-l... View More
Sustainability as an Emergent Property: What Can We Learn from the Super-Organisms?
In the ongoing drive to create and communicate about sustainability in the emerging economy, it can be useful to conceive of sustainability not as a quantifiable end goal, but as an emergent property. An emergent property arises when individual compo... View More
Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'
Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of w... View More
How Your Brand Can Counter the Cynics This Christmas
Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletid... View More
What Mandela's Life Story, Another Mixed-Bag UN Conference, & the GNP Critique Offer Your Business
In eight earlier parts of this series, we discussed 18 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last one here.)Two recent events — the passing of Nelson Mandela and the COP talks in Warsaw — and ... View More
Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking
In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could ... View More
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the fir... View More
The Tricentennial of Sustainability Management
As 2013 comes rapidly to a close, it is worth noting, I think, that this was arguably the three hundredth anniversary of sustainability management, the formal discipline, as we know it. Indeed, the concept of sustainability management in commerce fir... View More
Vitality! How Life Makes the Best of the 2nd Law of Thermodynamics
“There is no wealth but life.”John RuskinThe magic of lifeThere is much we do not know about how life works to transform the basics of matter and energy into complex materials and massively diverse interdependent systems.Despite many miraculous a... View More
Sustainable Business in Asia: 'Like a Flamingo Among Chickens'
“Like a flamingo among chickens” is the cool version of “a crane among chickens” from the Chinese expression: hè lì jī qún 鶴立雞群; an appropriate description of sustainable business practices in the Asia region. It states the practi... View More
greenApes Helping Companies Reward Employees, Consumers Alike for Sustainable Lifestyle Choices
Buying organic tomatoes may not be a big deal. They taste better and they’re better for both your health and the planet; enough reasons to justify paying a price premium. No wonder organic food is leading the growth of sustainable consumption.But i... View More
Scrappy Start-Ups Finding New Options for Crowdfunding
Ryan Kushner and his wife, Amanda Ravenhill, launched their non-profit start-up, Hero Hatchery, whose mission is to “wake society up to the imminent threat of climate change, and illuminate the possibility it holds as a call to reinvent current unh... View More
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More
Co-operative Group's New Office Crowned World's Most Eco-Friendly Building
Just prior to its official opening last week by The Queen, One Angel Square — The Co-operative Group’s new head office in Manchester, England — has been declared the most environmentally friendly building in the world. The Building Research Est... View More
To Build a Futureproof Brand, Build Your Global Expert Network
A few years ago, my ad agency was acquired by Maddock Douglas, an innovation agency based in Chicago. For a year, I worked with the team at MD, honing a green innovation process for their clients.I learned a number of incredibly useful things from my... View More
