Assets About Storytelling

Found 631 assets. Page 29 of 32.

Article
Consumer Behavior Change
Exploring Laundry Habits in Brazil, India and the UK: How Cultural Insights Can Guide Consumer Product Use
Exploring Laundry Habits in Brazil, India and the UK: How Cultural Insights Can Guide Consumer Product Use
Published on July 30, 2013
About a 7 minute read

As businesses and brands reach out to influence consumers’ interactions with products at home, they’re missing a trick by not learning from different cultural contexts. This article shares the findings from pioneering user-centred research into l... View More

Article
Community Updates
CSRWire Talkback: When the Search for Sustainability Becomes a Radical Overhaul
CSRWire Talkback: When the Search for Sustainability Becomes a Radical Overhaul
Published on July 29, 2013
About a 0 minute read

CSRwire's Aman Singh catches up with Cristina Amorim, Chief Sustainability Officer at Life Technologies, to discuss the life sciences company's evolutionary sustainability strategy. View the full interview here. ... View More

Article
Innovation & TechnologyInnovation & Technology
BBMG's Raphael Bemporad on How Businesses Can Help Drive Transformational Change [Video]
BBMG's Raphael Bemporad on How Businesses Can Help Drive Transformational Change [Video]
Published on July 26, 2013
About a 0 minute read

In this interview from the Sustainable Brands 2013 conference in San Diego, BBMG co-founder Raphael Bemporad discusses the need for businesses to engage consumers in ways that will help drive transformational change.To learn how some brands are drivi... View More

Article
Organizational GovernanceOrganizational Governance
Sustainable People, Part II: The Costs of Excellence
Sustainable People, Part II: The Costs of Excellence
Published on July 25, 2013
About a 6 minute read

In Part I of this series we introduced the Excellence Trap, and diagnosed its drivers and shortcomings. Here in Part II, we’ll take a close look at the costs we incur when we’re in the Excellence Trap, in order to see clearly what unsustainable p... View More

Article
Consumer Behavior Change
How a Towel Rail Changed a Village
How a Towel Rail Changed a Village
Published on July 16, 2013
About a 3 minute read

I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a towel rail. ... View More

Article
Organizational GovernanceOrganizational Governance
Conscious Leadership Reminds Us: We Are All the Same
Conscious Leadership Reminds Us: We Are All the Same
Published on July 16, 2013
About a 3 minute read

Last year, aspiring artist Jonathan Harris visited Bhutan to learn about why this country is so imbued with happiness. Bhutan is noted for measuring its Gross Happiness Product, rather than what we do in western cultures, which is to measure our Gros... View More

Article
Top 20 Videos Shown on the Main Stage at SB'13
Top 20 Videos Shown on the Main Stage at SB'13
Published on July 16, 2013
About a 3 minute read

Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary ... View More

Article
Organizational GovernanceOrganizational Governance
Paying It Forward: How DMV.org Is Taking Sustainability to the Streets
Paying It Forward: How DMV.org Is Taking Sustainability to the Streets
Published on July 15, 2013
About a 5 minute read

In the afterglow of the Sustainable Brands 2013 conference, many companies found themselves inspired to bring positive change back to their business and local communities. At DMV.org, we recognized a huge opportunity to reach a vast network of people... View More

Article
Marketing & CommunicationsMarketing & Communications
Branding for Sustainability: A Manifesto!
Branding for Sustainability: A Manifesto!
Published on July 11, 2013
About a 1 minute read

I wrote recently about branding for sustainability, rather than the branding of sustainability. The main point is that branding is no longer merely about communication techniques that get tacked on to a business. Instead, branding shapes the entire l... View More

Article
Marketing & CommunicationsMarketing & Communications
Stop Speaking Martian: How to Effectively Translate the Language of Sustainability
Stop Speaking Martian: How to Effectively Translate the Language of Sustainability
Published on July 11, 2013
About a 4 minute read

As the sustainability profession grapples with how it can invite and entice a new internal conversation with a broader, ‘beyond-sustainability-silo’ brand and business audience, we are struggling with many fundamental challenges. Language is one ... View More

Article
Supply Chain
Paper Company Rejects FSC to Dodge Inquiry About Indonesian Deforestation Practices
Paper Company Rejects FSC to Dodge Inquiry About Indonesian Deforestation Practices
Published on July 10, 2013
About a 2 minute read

Paper giant Asia Pacific Resources International Limited (APRIL) has withdrawn from the Forest Stewardship Council (FSC), which Greenpeace, the Rainforest Action Network (RAN) and WWF claim is an attempt to dodge an independent inquiry into the paper... View More

Article
What Happens in Vegas Is Personal: How Designing for Human Experience Can Scale Sustainability
What Happens in Vegas Is Personal: How Designing for Human Experience Can Scale Sustainability
Published on July 9, 2013
About a 4 minute read

What do a set of keys, a Velcro wallet from 1988 and an hour-long commute have in common? On the surface, not much. But at a recent meeting we hosted, they each represented personal stories from our participants and how companies face the opportunity... View More

Article
Marketing & CommunicationsMarketing & Communications
New Documentary 'Sparks' Collaboration That Could Benefit People in Need Locally and Globally
New Documentary 'Sparks' Collaboration That Could Benefit People in Need Locally and Globally
Published on July 9, 2013
About a 3 minute read

At the dawn of the 21st century, America’s spiraling energy consumption hijacks our democracy and gambles our planet’s future. Meanwhile, 50 million Americans live in poverty, while our government stalls behind party lines. Next spring a new docu... View More

Article
Circular EconomyCircular Economy
Sword & Plough Giving Military Veterans and Fabrics New Life and Purpose
Sword & Plough Giving Military Veterans and Fabrics New Life and Purpose
Published on June 24, 2013
About a 3 minute read

The ancient phrase “to turn swords into plough shares” may not be common today, but Emily and Betsy Nunez are doing their best to keep it relevant. The phrase means to take military technologies and materials (the swords) and apply them to peacef... View More

Article
Marketing & Communications
Scope 5 Helping Businesses Find New Insights Into Their Sustainability Data
Scope 5 Helping Businesses Find New Insights Into Their Sustainability Data
Published on June 21, 2013
About a 4 minute read

With the continued, rampant growth of our community come countless opportunities to engage with new, innovative companies and the brains behind them. Today, meet Scope 5 founder Yoram Bernet. ... View More

Article
Innovation & TechnologyInnovation & Technology
Learning How to Share Again [Video]
Learning How to Share Again [Video]
Published on June 16, 2013
About a 2 minute read

As toddlers, most of us had to learn how to share against our more basic instincts. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Study: "Meaningful Brands" Outperform Stock Market by 120%
Study: "Meaningful Brands" Outperform Stock Market by 120%
Published on June 12, 2013
About a 2 minute read

During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest Meaningful Brands study statistically demonstrate ... View More

Article
From Revolution to Renaissance?
From Revolution to Renaissance?
Published on June 11, 2013
About a 5 minute read

I had occasion this week to be in San Diego for Sustainable Brands '13, where I offered opening remarks on June 4, the first full day of the conference. Conclusions from Changing Tack, the final output of The Regeneration Roadmap, were top of mind as... View More

Article
A New Triple Bottom Line
A New Triple Bottom Line
Published on June 10, 2013
About a 7 minute read

This post first appeared on CSRWire on January 13, 2012.As we dive into the new year and face up to the challenges ahead, I am reminded of the fundamental reason so many of us are working in this area. We came to do more good, though we often find mo... View More

Article
Marketing & CommunicationsMarketing & Communications
Storytelling the Overriding Theme on Final Day of SB '13
Storytelling the Overriding Theme on Final Day of SB '13
Published on June 7, 2013
About a 11 minute read

There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sac... View More

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