Founded in 1914, The Midnight Mission in Los Angeles offers paths to self-sufficiency to men, women, and children who have lost direction. Hand Made Productions partnered with P&G to bring the story to life, ultimately creating the first permanent Tide Loads of Hope laundry room within the Midnight Mission.
Helping provide the Midnight Mission’s residents with access to one of the most basic needs we often take for granted – clean clothing and bedding – was a natural complement to Whirlpool brand’s commitment to improving how families and communities give and get the care they need.”
The new laundry room was built in partnership with the support of who took the initiative to act as a force of good. Whirlpool brand provided multiple laundry machines to complete the space, while Gensler Architecture and Clark construction helped in designing and building out the renovation. According to Laura Fletty, Communications Manager for Whirlpool brand, “It was an honor for Whirlpool brand to support The Midnight Mission and be featured in The Tent Mender. Helping provide the Midnight Mission’s residents with access to one of the most basic needs we often take for granted – clean clothing and bedding – was a natural complement to Whirlpool brand’s commitment to improving how families and communities give and get the care they need.”
Read the full release here.
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Whirlpool
, Whirlpool Corporation
Published Aug 19, 2021 2pm EDT / 11am PDT / 7pm BST / 8pm CEST