Businesses face myriad ongoing challenges: Apart from the day-to-day fluctuations in market dynamics, entrepreneurs must deal with economies of scale, inter- and intra-market competition and regulatory compliance.
Yet some voluntary compliance can unleash a competitive advantage expedites addressing the other challenges. Forest Stewardship Council (FSC) certification is precisely one such step: Especially in a time when consumer interest in sustainable materials continues to grow, FSC-certified wood and paper make sense economically, socially and environmentally.
For instance, paper and wood – from a responsibly managed source – have numerous benefits over other materials in construction, manufacturing, packaging and retail. Recent research has shown that FSC certification can bring improved market access, higher revenues and enhanced public image in several ways.
FSC certification vastly reduces the risk of being confronted with illegal timber, and thus reduces the risk of reputation damage that would follow. In addition, national, regional and local governments increasingly reference FSC as one way to comply with their public procurement policies as they seek products that support sustainable forest management.
Thus, by being FSC-certified, companies can demonstrate their commitment to a triple-bottom-line approach to business.