H&M, the world's second-largest clothing retailer, established a roadmap this week to pay a fair “living wage” to 850,000 textile workers by 2018, citing that governments were not acting fast enough. But some are arguing that H&M should move faster, as well.
During the last year, H&M says it has worked on the problem of how to best address wages, both short and long term, on several levels from purchasing practices, supplier practices, workers’ rights to government responsibility.
The company says the roadmap is based on the idea that a fair living wage covering workers' basic needs should be paid by all of its commercial goods suppliers. This will be enabled through H&M’s purchasing practices, and based on a skilled workforce that have their wages negotiated and annually reviewed, involving democratically elected trade unions or worker representatives.

While the commitment is an admirable one, some are already criticizing H&M's announcement for its lack of specificity and five-year timeline for implementation.
"If they want to pay living wages, they should pay living wages. They should give themselves a near-term deadline and give the world a number," said Scott Nova, executive director of the Worker Rights Consortium advocacy group, told the Washington Post. "Just staying 'we're for a living wage, in five years we're going to pay an undefined amount in a subset or our factories,' that's not credible. Where H&M has the power to make it happen now is in the factories now. If they are willing to take the steps necessary, they can achieve it. Why are they not doing that, is the question."
In April, a factory collapse in Bangladesh killed nearly 1,130 people, which put pressure on major brands to improve the working conditions of those making clothes largely for Western companies.
H&M sources most of its garments from factories in Asia, particularly Bangladesh. While H&M did not source from the Rana Plaza factory, it was among the first to sign the Accord on Fire and Building Safety in Bangladesh, a European-led safety pact for Bangladesh garment factories after the collapse. The company also has urged Bangladesh and Cambodia to raise the minimum wage and revise it annually.
Also, in an effort to build a more transparent supply chain, the fashion company made its supplier factory list public with the release of its annual sustainability report in March.
Published Nov 27, 2013 2am EST / 11pm PST / 7am GMT / 8am CET
Managing Director, Sustainability & Social Impact
Deutsche Bank
Mike Hower is a sustainability communicator and connector committed to helping purpose-driven businesses and people unlock their full potential for positive impact. As founder and principal consultant at Hower Impact, he works with companies to translate sustainability strategy into stories that inform, engage and inspire investors, customers, employees, regulators and other stakeholders in the service of social, environmental and business goals. Through his Impact Hired initiative, he works to connect and engage corporate sustainability professionals at all stages of their careers.
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