The "Follower-Ship Challenge":
Pavan Sukhdev on the Circular Economy

In this recent interview, guest editor Adam Werbach and Pavan Sukhdev — leader of The Economics of Ecosystems and Biodiversity (TEEB) project and author of Corporation 2020 — discuss the shift in thinking, habits and values necessary for the widespread adoption and success of the circular economy, and the "follower-ship challenge" presented by early adopters.

In this recent interview, guest editor Adam Werbach and Pavan Sukhdev — leader of The Economics of Ecosystems and Biodiversity (TEEB) project and author of Corporation 2020 — discuss the shift in thinking, habits and values necessary for the widespread adoption and success of the circular economy, and the "follower-ship challenge" presented by early adopters.

Get the report

Upcoming Events

December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
Member Event
More Information

February 2-3, 2027
Enabling the Good Life Summit
US Event
More Information

Related Stories

Are Cyber Threats Hiding in Your Sustainability Data? INNOVATION & TECHNOLOGY
Are Cyber Threats Hiding in Your Sustainability Data?
Microbes, Not Monocrops: How NoPalm Ingredients Is Redesigning the Future of Fats INNOVATION & TECHNOLOGY
Microbes, Not Monocrops: How NoPalm Ingredients Is Redesigning the Future of Fats