Today, Microsoft made an industry-first announcement to achieve
carbon-negativity by 2030; and by 2050, to have removed enough carbon from the
atmosphere to account for all of the emissions it created during its 45-year
history.
In a blog
post
detailing the commitment and the math behind it, Microsoft President Brad Smith
explains that, while scientific consensus spells out the need for the world to
at least reach net zero, “those of us who can afford to move faster and go
further should do so.”
Acknowledging that progress requires not just a bold goal but a detailed plan,
Smith gives a detailed breakdown of the company’s strategy to cut its carbon
emissions by more than half by 2030, both for its direct emissions and for its
entire supply and value
chain.
Microsoft intends to fund the effort in part by expanding its internal carbon
fee, in place since 2012 and increased last
year,
to start charging both internal and external emissions.
As Smith explains, the company plans to:
-
launch an initiative to use Microsoft technology to help its suppliers and
customers around the world reduce their own carbon footprints;
-
launch a $1 billion climate innovation fund to accelerate the global
development of carbon reduction, capture and removal technologies.
-
Beginning next year, the company will also make carbon reduction an explicit
aspect of our procurement processes for our supply chain.
-
Microsoft will be a vocal advocate for public
policy
that will accelerate carbon reduction and removal opportunities.
Microsoft achieved carbon
neutrality
in 2013 after introducing its internal carbon fee for renewable energy and
carbon offsets. Today, Smith asserted that “this is an area where we’re far
better served by humility than pride. And we believe this is true not only for
ourselves, but for every business and organization on the planet.
“Like most carbon-neutral companies, Microsoft has achieved carbon neutrality
primarily by investing in
offsets
that primarily avoid emissions instead of removing carbon that has already been
emitted. That’s why we’re shifting our focus. In short, neutral is not enough to
address the world’s needs.” — Microsoft President Brad Smith
While Smith calls the commitment a “moonshot” for the company, he emphasizes
that “it will need to become a moonshot for the world” if we’re going to turn
the tables on climate change in time.
Elizabeth Sturcken, Managing
Director of EDF+Business, echoed that sentiment in a statement following the
announcement:
“Microsoft is at the helm of what could be a new movement towards
negative emissions; it’s a big step beyond what most companies have committed
to. But to really shift the needle on climate change, we need 1,000 other
Microsofts to follow suit and turn rhetoric into action."
“The most important part of Microsoft’s announcement is its commitment to
advocate for public policies that will drive down emissions across the economy," Sturcken added. "The urgency and magnitude of the climate challenge demands a much bigger
response than cutting greenhouse gas emissions within a company’s facilities or
even its entire supply chain. A company’s most powerful tool for fighting
climate change is its political influence, and we’re eager to see Microsoft use
it."
Investing for new carbon-reduction and -removal technology
In the blog post, Smith acknowledged that achieving these ambitious goals will
require “technology that does not exist today. … Our new Climate Innovation Fund
will commit to invest $1 billion over the next four years into new technologies
and expand access to capital around the world to people working to solve this
problem. We understand that this is just a fraction of the investment needed,
but our hope is that it spurs more governments and companies to invest in new
ways, as well.”
As CEO Satya Nadella said during the announcement:
“If the last decade has
taught us anything, it’s that technology built without these principles can do
more harm than good. We must begin to offset the damaging effects of climate
change.”
Empowering customers
In addition to erasing its own carbon footprint, Microsoft is on a mission to
help its customers around the world reduce their carbon footprints with the help
of data science, artificial intelligence and digital technology.
As “better tracking of carbon starts by creating greater transparency on the
carbon impact of services and products,” today the company also launched a new
tool, the Microsoft Sustainability Calculator, to help customers better
understand the carbon impact of their cloud workloads and more; as well as a
new, 24/7 matching solution called Vattenfall — a first-of-its-kind approach
that gives customers the ability to choose the clean energy they prefer.
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Sustainable Brands Staff
Published Jan 16, 2020 1pm EST / 10am PST / 6pm GMT / 7pm CET