For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. For us, playing means more than winning, it’s about having a good time, bringing friends together, and doing it in a safe and responsible way.

British Columbia Lottery Corporation

Thanks to our players, the Province of B.C. uses gambling revenue to help benefit British Columbians through investments in areas such as players, education, healthcare, community and cultural programs, and services. As proud as we are of our contribution, we want to have an even larger positive impact on the province by ensuring that we prioritize a social purpose as part of our business strategy.

British Columbia Lottery Corporation is tagged in 12 stories.

BCLC Publicizes New Chief Social Purpose Officer and Vice President, Marketing

3 months ago - BCLC is pleased to welcome Natasha Questel as its new Chief Social Purpose Officer and Vice President, Marketing, effective January 22, 2024.

Social Purpose at BCLC: What We’ve Learned and Where We’re Going

9 months ago - Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.

How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

9 months ago - A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values.

The Dos and Don’ts of Successfully Engaging the Masses

10 months ago - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.

From Messages to Painted Pictures: How Storytelling Drives Social Purpose

1 year ago - Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.

Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing

1 year ago - For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.

BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

1 year ago - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”

BCLC Receives Highest Rating in First-Ever Social Purpose Report

2 years ago - BCLC has earned a platinum rating in an assessment of its social purpose statement and implementation.

Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns

2 years ago - In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration across six critical levers.