Collaboration between institutional brands and innovators is increasingly relevant at the fast-moving intersection of product development, social and environmental impact, and brand building. Big brands can offer needed scalability, while innovators and passionate leaders carry the speed, deep expertise, and customer connection. This panel will feature brands that are actively working with solution providers who create services and products that more closely align with specific community needs, address unique resource allocation, and serve as a value add to the company's overarching impact and revenue goals. Each panelist will speak about their understanding of the niche audiences they attract, the resources they provide, and the deeper “why” for their involvement in incubator/accelerator programs.