7 months ago - The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
1 year ago - As part of a recently announced $1B planned investment across the US, a new production facility that repurposes spent grain will create jobs and further the brewer’s commitments to sustainability and the St. Louis Community.
1 year ago - On March 17, Budweiser will purchase renewable energy credits equivalent to the estimated electricity needed to brew every beer in the US in a single day.
1 year ago - Two first-of-their-kind revolving credit facilities support Carlyle’s goal of 30% diverse board directors across its portfolio companies and progress toward four of AB InBev’s 2025 sustainability goals, respectively.
1 year ago - Anheuser-Busch is equipping its craft facilities across the US with Zero Waste Boxes and promoting safe recycling through local ‘Pints for PPE’ efforts.
2 years ago - After a successful pilot year, the two companies report GHG emissions and water savings well beyond their original targets — growers saved over 2 billion gallons of water and reduced emissions over 26%.
3 years ago - In honor of World Food Day (Oct 16), Green America highlights the farmers and food companies leading the regenerative ag revolution; and the World Food Program launches its global Stop the Waste campaign.
3 years ago - Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.
3 years ago - Anheuser-Busch partnership will produce more efficient rice-growing practices, while General Mills has committed to regenerate 1M acres of farmland by 2030.
3 years ago - Players large and small are innovating to optimize what goes into — and comes out of — alcohol production.
4 years ago - Natural disasters are becoming a new reality for many Americans. In 2017 alone, 25 million people, or 8 percent of the U.S. population, were affected by a natural disaster — a “historic year,” according to FEMA. More often, corporates are responding before, during and after natural disasters to serve affected employees, customers and communities. Historically, companies have responded to disasters by providing the basics of food, water, and shelter — often via cash donations to relief organizations. But in the past few years, we have seen more companies bring their competencies, products or services, and people to disaster situations in innovative ways. And they are changing the way communities across the U.S. weather and recover from disasters.
4 years ago - Companies representing roughly one-eighth of total global market capitalization are now using climate science to define their future direction. Nearly three years on from the Paris Agreement and with time running out before greenhouse gas emissions must peak, 2018 has seen an unprecedented rise in the number of companies committing to reduce their emissions in line with the levels required to prevent dangerous global warming.
4 years ago - 115 organizations, representing over US$3.3 trillion of combined annual spend, are working to improve supply chain sustainability by requesting environmental data from more than 11,500 global suppliers.
4 years ago - This week, global brewer AB InBev announced two major initiatives helping it advance toward its 2025 Sustainability Goals in different parts of the world.
4 years ago - Having achieved all of its previous sustainability goals over the past decade, Anheuser-Busch InBev (AB InBev) is hitting refresh on its sustainability goals, announcing a new set of 2025 targets for smart agriculture, water stewardship, circular packaging and climate action.
4 years ago - It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. One minute I had a cunning, fast-talking clown trying to sell me stuff in true ad-land fashion. The next, I felt emotionally mistreated by a sobbing stranger playing curling with my heart. Corporate America appeared not to care at all — and if it did, it cared too much — which is exactly the problem. Of four quarters of fast-paced commercials only around 10 aimed for something bigger than product plugging.
4 years ago - A new study on Ontario’s craft beer industry takes a systems-wide approach to dealing with the sustainable growth challenge, and how we can deliver shared prosperity — with important insights for brewers and industry stakeholders everywhere.
5 years ago - Budweiser is launching a new initiative to communicate its commitment to sustainability to consumers and kickstart an industry-wide movement. The AB InBev brand has created a renewable electricity symbol that indicates when its beer is brewed with 100 percent clean energy.
5 years ago - Craft beer has taken off over the past five years, with the industry now boasting over 6,000 craft breweries in the US alone, 700 of which opened in the past year. In order to continue this momentum, Anheuser-Busch (A-B) has launched Elevate, a new initiative that aims to take craft brewing to the next level by creating a stronger, safer, more sustainable category and raising awareness of its craft beer and cider brands.
5 years ago - By 2050, our global population will grow by more than 2 billion, which will require 70 percent more food. In addition to rising demand, companies are facing increasing scrutiny on the environmental impacts across their value chains. While improvements in processing and packaging are helping brands progress on sustainability, interventions at farm level are essential for driving real change. We recently spoke with Pure Strategies’ Co-Founder and Managing Director, Tim Greiner, to learn more about how brands and farmers both are working together to usher the industry towards a more sustainable future.