Apple
Apple is constantly inventing more efficient ways to recycle materials back into our devices. We’re also replacing fossil fuels with renewable energy. And we’re going further to reduce our impact by using substances that are safe for people and the environment.
The Leaders and Laggards of Sustainability Goals
Imagine that you arrive to take your first flying lesson. The instructing pilot asks, “How much fuel do you guess we should put in the tank?” You think: “Guess? Come again? Shouldn’t we calculate the distance between where we are and where we... View More
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More
As ‘Internet of Things’ Grows, So Do E-waste Concerns
The Internet of Things (IoT) will include some 30 billion connected devices by 2020, according to analyst firm Gartner. Although the IoT holds promise for promoting global sustainability, there is a growing concern of what becomes of these devices wh... View More
The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack
2014 was a year of stunning statistics and some moments of brilliance from a few brands. Unfortunately, most of the numbers were of the gloom and doom variety: warmest year, worst drought, worsening economic inequality — not to mention Ebola, war, ... View More
New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions
Looking for something to hold you accountable on your New Year’s resolution to be more active? Changers — a German startup whose mission is to motivate behavior change by making sustainable actions measurable — has launched CO2 Fit, a new mobil... View More
Complexity, Simplicity & the Craft of Resilient Brand Story-Making
The story goes that in a recent conversation with a large, multinational client, yet again, at the mention of the ‘S’ word, the brand people did everything from polite wincing to effectively spitting their coffee across the room.Now to be fair, i... View More
Future 500 Presents: The Best of the Best in Stakeholder Engagement in 2014
As this year comes to a close, we at Future 500 wanted to take a step back and reflect on all of the momentum we’ve seen in stakeholder engagement over the past year. While it’s easy to focus on the negative, we challenge folks to focus on the po... View More
Forget Black Friday – Many Stores Now Open on Thanksgiving; Here's Why I Like the Ones That Aren't
More clothing manufacturers and retailers are going out of their way to tout their sustainability credentials, from the use of organic cotton and recycled PET bottles to even accepting clothes in stores for recycling. But in recent years, the social ... View More
Amazon Announces 'Long-Term Commitment' to Switch to 100% Renewable Energy
After ongoing criticism from organizations such as Greenpeace for continuing to run on ‘dirty power,’ Amazon this week announced a “long-term commitment to achieve 100 percent renewable energy usage for our global infrastructure footprint.”Th... View More
53 California-Based Firms Receive Top Marks in LGBT Workplace Inclusion Scorecard
53 California-based companies, including Apple, Google and Facebook, have received perfect scores in an annual report assessing lesbian, gay, bisexual, transgender (LGBT) workplace inclusion.The 2015 Corporate Equality Index (CEI) is a project of the... View More
Unleash the Radical Intrapreneurs!
John Meynard Keynes once said: “Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.” I think most business leaders would scoff at the idea that an economist g... View More
Lead Up to #SB14London: How Greenpeace Is Helping Make Sustainable IT the New Normal
How can our online world help our offline world become cleaner? It's a question often at the forefront of Andrew Hatton's mind. Hatton heads up IT for Greenpeace UK, a role that sees him juggling management of the organization’s internal digital in... View More
CDP: Microsoft, SAP, Unilever Among 'A List' Companies Doing the Most to Combat Climate Change
This week, CDP revealed its list of 187 companies illustrating that a low-carbon future does not mean low profit.The 2014 Climate Performance Leadership Index (CPLI), which highlights companies taking action to mitigate climate change, outperforms Th... View More
Apple's New HQ Could Be 'Greenest Building on the Planet,' CEO Says
Apple CEO Tim Cook claimed last week that his company’s new headquarters in Cupertino, California would be the “greenest building on the planet.”Speaking at Climate Week NYC, when asked about Apple’s efforts to reduce its impact throughout it... View More
Apple Voted 'Greenest Gadget' Company in New Greenpeace Report
Apple has topped the electronics sector in addressing its environmental footprint, according to a new report released by Greenpeace. In the same week that Berlin will gather some of the world’s biggest technology companies for its IFA 2014 technolo... View More
Reggie Watts Sings, Yodels and Raps for a Clean Internet in Greenpeace's New #ClickClean Videos
Greenpeace launched a series of short web videos today featuring comedian, musician and activist Reggie Watts to support its #ClickClean campaign, which calls on companies to power the Internet with renewable energy.The videos, which Greenpeace made ... View More
Intel Tops EPA Green Power Rankings For 4th Year Running
Intel is the largest user of clean energy within the Environmental Protection Agency’s (EPA) Green Power Partnership for the fourth consecutive year, according to the agency’s recently updated National Top 100 Partners list.The technology company... View More
CPG Brands Still 'Respected' While Airlines, Retailers Lag on New CoreBrand Rankings
CoreBrand, a brand strategy and communications firm and creator of the Corporate Branding Index® (CBI), which provides continuous benchmarking data, insights and corporate brand valuation for more than 1,000 companies across 50 industries, has relea... View More
Apple Expands Solar Capabilities; Greenpeace Applauds
Apple announced on Monday it has closed a deal to annex 100 acres in Claremont, NC for a new 17.5-megawatt solar farm, the construction of which is expected to cost some $55 million, according to Apple Insider. The Hickory Daily Record reports that A... View More
Ford Steals Top Spot from Toyota in Interbrand's 2014 Best Global Green Brands Report
Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respective... View More
