Apple
Apple is constantly inventing more efficient ways to recycle materials back into our devices. We’re also replacing fossil fuels with renewable energy. And we’re going further to reduce our impact by using substances that are safe for people and the environment.
10 Sustainable Business Stories Too Important to Miss
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of ... View More
Apple, Ford Receive Perfect Scores in HRC’s Corporate Equality Index
Apple, Ford, HP and 10 other fortune-ranked companies recently received 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for lesbian, gay, bisexual, transgender (LGBT) workpla... View More
Ampersand Nation Rising
“Focus” is having a great run these days. Daniel Goleman’s book on it is excellent. People with focus are able to capture more information, complete tasks sooner, become skilled in a discipline earlier. Malcolm Gladwell has written eloquently a... View More
Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough
Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday th... View More
To Build a Futureproof Brand, Build Your Global Expert Network
A few years ago, my ad agency was acquired by Maddock Douglas, an innovation agency based in Chicago. For a year, I worked with the team at MD, honing a green innovation process for their clients.I learned a number of incredibly useful things from my... View More
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Co... View More
Apple Now Offering In-Store iPhone Recycling
Apple is now making it easier for customers to recycle their old iPhones and get new ones with its new in-store iPhone Reuse and Recycling Program according to a recent announcement. The program, which began in stores across the U.S. on August 30, al... View More
The Power of Brands to Change the World, Part Three
This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
Former EPA Chief Lisa Jackson To Lead Apple’s Environmental Efforts
Apple CEO Tim Cook announced at the D: All Things Digital conference this weekthat he has hired former Environmental Protection Agency (EPA) Chief Lisa Jackson to head up the technology company’s environmental activities. ... View More
The Power of Brands To Change the World, Part Two
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More
The Power of Brands To Change the World, Part One
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
Back to the Roots Growing Food Education, Reducing Waste Thanks to Smart Design
Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, we re-introd... View More
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s... View More
Facebook Gets Green Light To Build Eco-Friendly Campus Extension
Facebook last week received permission from the Menlo Park City Council to break ground on its second campus, designed by renowned architect Frank Gehry and featuring a tree-covered rooftop garden. ... View More
Apple Says Worldwide Facilities Now 75% Powered by Renewables
Apple now uses 100% renewable energy sources to power its data centers, taking it to 75% renewables across its worldwide corporate facilities, according to its latest Environmental Progress report. The company says its data centers are powered by a c... View More
Coca-Cola, Hershey Top CoreBrand 2012 BrandPower Rankings
Consumer-facing companies made up more than half of the Top 100 BrandPower Rankings Report released this month by CoreBrand. ... View More
P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?
The new Proctor & Gamble (P&G) “Everyday Acts” campaign appears to resonate with the $84 billion company’s customers. ... View More
Let’s Value People as an Asset, and Bring Financial Statements into the 21st Century
What is your organization’s most important asset? CEOs often respond that the organization’s people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as... View More
Thought Leadership and Sustainability: As Within, So Without
The more things change, the more they stay the same. Like most clichés, this one conveys some truth, as do words attributed to ancient Greek poet Hermesianax: “As within, so without.” Those who have endured inner-work fully enough to enjoy the... View More
Clorox App Gives Consumers Mobile Access to Product Ingredients
The Clorox Company last week launched the first smartphone application and mobile website giving consumers easy access to information about product ingredients. ... View More
