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Apple

Apple is constantly inventing more efficient ways to recycle materials back into our devices. We’re also replacing fossil fuels with renewable energy. And we’re going further to reduce our impact by using substances that are safe for people and the environment.

Apple

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Ampersand Nation Rising
Ampersand Nation Rising

10 years ago - “Focus” is having a great run these days. Daniel Goleman’s book on it is excellent. People with focus are able to capture more information, complete tasks sooner, become skilled in a discipline earlier. Malcolm Gladwell has written eloquently about the need to spend 10,000 hours in order to truly master a subject. There’s a lot to be said for single-mindedness.

Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough
Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough

10 years ago - Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday the addition of a “Green Source Rider” that will offer its large customers an opportunity to purchase renewable energy, apparently in response to requests from some of said large customers.

To Build a Futureproof Brand, Build Your Global Expert Network
To Build a Futureproof Brand, Build Your Global Expert Network

10 years ago - A few years ago, my ad agency was acquired by Maddock Douglas, an innovation agency based in Chicago. For a year, I worked with the team at MD, honing a green innovation process for their clients.I learned a number of incredibly useful things from my friends at MD, but one has served me particularly well in the business of building futureproof brands: the power of a global expert network.A global expert network is, as the name implies, a network of smart, specialized idea people you can call upon to guide your thinking. In my case, they’re C-suite level, generally entrepreneurial, with strong brand experience.

Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers

10 years ago - Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Company was ranked #1, but the list was largely dominated by tech companies — Yahoo!, Google and Sony rounded out the top four.

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Apple Now Offering In-Store iPhone Recycling
Apple Now Offering In-Store iPhone Recycling

10 years ago - Apple is now making it easier for customers to recycle their old iPhones and get new ones with its new in-store iPhone Reuse and Recycling Program according to a recent announcement. The program, which began in stores across the U.S. on August 30, allows iPhone users — with a valid iPhone contract — to trade in their used phone (as long as it is in working condition) for store credit, which can be used towards the purchase of a new one.

The Power of Brands to Change the World, Part Three
The Power of Brands to Change the World, Part Three

10 years ago - This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

Former EPA Chief Lisa Jackson To Lead Apple’s Environmental Efforts
Former EPA Chief Lisa Jackson To Lead Apple’s Environmental Efforts

10 years ago - Apple CEO Tim Cook announced at the D: All Things Digital conference this weekthat he has hired former Environmental Protection Agency (EPA) Chief Lisa Jackson to head up the technology company’s environmental activities.

The Power of Brands To Change the World, Part Two
The Power of Brands To Change the World, Part Two

10 years ago - This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

The Power of Brands To Change the World, Part One
The Power of Brands To Change the World, Part One

10 years ago - This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

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Back to the Roots Growing Food Education, Reducing Waste Thanks to Smart Design
Back to the Roots Growing Food Education, Reducing Waste Thanks to Smart Design

10 years ago - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, we re-introduce you to local innovators Back to the Roots. There’s nothing like attractive design for turning people on to something new and unusual.

Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?

11 years ago - A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s eye are HMOs and the U.S. Congress.This comes as no surprise given the plethora of corporate controversies, CEO scandals, bailouts and environmental accidents that have dominated headlines in recent years. These types of stories often overshadow the good work being done by more conscientious brands, making it difficult for them to stand apart from less-responsible competitors.

Facebook Gets Green Light To Build Eco-Friendly Campus Extension
Facebook Gets Green Light To Build Eco-Friendly Campus Extension

11 years ago - Facebook last week received permission from the Menlo Park City Council to break ground on its second campus, designed by renowned architect Frank Gehry and featuring a tree-covered rooftop garden.

Apple Says Worldwide Facilities Now 75% Powered by Renewables
Apple Says Worldwide Facilities Now 75% Powered by Renewables

11 years ago - Apple now uses 100% renewable energy sources to power its data centers, taking it to 75% renewables across its worldwide corporate facilities, according to its latest Environmental Progress report. The company says its data centers are powered by a combination of solar, wind, hydro and geothermal.

Coca-Cola, Hershey Top CoreBrand 2012 BrandPower Rankings
Coca-Cola, Hershey Top CoreBrand 2012 BrandPower Rankings

11 years ago - Consumer-facing companies made up more than half of the Top 100 BrandPower Rankings Report released this month by CoreBrand.

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P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?
P&G “Everyday Acts” Campaign: Just Another Recycled Branding Blitz?

11 years ago - The new Proctor & Gamble (P&G) “Everyday Acts” campaign appears to resonate with the $84 billion company’s customers.

Let’s Value People as an Asset, and Bring Financial Statements into the 21st Century
Let’s Value People as an Asset, and  Bring Financial Statements into the 21st Century

11 years ago - What is your organization’s most important asset? CEOs often respond that the organization’s people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as expenses on the income statement and liabilities on the balance sheet – not as an investable asset. Thus, when CEOs seek to increase profit, they cut costs – like people – rather than investing in assets – like people – that can appreciate. What Is Your Organization’s Most Important Asset?

Thought Leadership and Sustainability: As Within, So Without
Thought Leadership and Sustainability: As Within, So Without

12 years ago - The more things change, the more they stay the same. Like most clichés, this one conveys some truth, as do words attributed to ancient Greek poet Hermesianax: “As within, so without.” Those who have endured inner-work fully enough to enjoy the outward results will attest that self-awareness leads to empowerment, which in turn leads to voice. Leadership, expressed thro

Clorox App Gives Consumers Mobile Access to Product Ingredients
Clorox App Gives Consumers Mobile Access to Product Ingredients

12 years ago - The Clorox Company last week launched the first smartphone application and mobile website giving consumers easy access to information about product ingredients.

Apple Improves Transparency with Release of Supplier List, But Difficulties Remain
Apple Improves Transparency with Release of Supplier List, But Difficulties Remain

12 years ago - Apple released a list of its global suppliers for the first time last week, drawing both praise and criticism from industry watchdogs who have been urging the company to increase transparency in regards to its supply chain.

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New World of Internet Domain Names Has Implications for Corporate Brands, Environmental Groups
New World of Internet Domain Names Has Implications for Corporate Brands, Environmental Groups

12 years ago - Major brands now have the option to operate their own corners of the World Wide Web, a development that is expected to foster greater competition and innovation online, while allowing organizations to strengthen ties with customers and other stakeholders, according to Reuters.