Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy efforts to update federal regulations that have stood largely unchanged since 1938. The company delivers on its mission ‘to get safer products into the hands of everyone' by educating families on how best to avoid harmful ingredients, responsibly sourcing safer and sustainable high-performing products, and advocating for more health protective laws for #betterbeauty.
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