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Good Growth: A Pathway to Mainstream Green

Boston Consulting Group (BCG)

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Alliance of CEO Climate Leaders: 10 Measures to Close the Emissions-Reduction Gap
Alliance of CEO Climate Leaders: 10 Measures to Close the Emissions-Reduction Gap

1 month ago - New WEF report finds a 600-gigaton gap in national emissions-reduction ambitions and policies that must be closed to keep 1.5°C target alive, and outlines 10 ways for businesses and governments to accelerate decarbonization and close this gap.

New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

1 year ago - BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for all consumers, not just those moved by sustainability claims.