For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. For us, playing means more than winning, it’s about having a good time, bringing friends together, and doing it in a safe and responsible way.
Sponsored Webinars
Thursday, 15 September 2022
Marketing on Purpose: Building a Movement
British Columbia Lottery Corporation
Thanks to our players, the Province of B.C. uses gambling revenue to help benefit British Columbians through investments in areas such as players, education, healthcare, community and cultural programs, and services. As proud as we are of our contribution, we want to have an even larger positive impact on the province by ensuring that we prioritize a social purpose as part of our business strategy.
From Messages to Painted Pictures: How Storytelling Drives Social Purpose
1 month ago - Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
4 months ago - For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
6 months ago - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”
BCLC Receives Highest Rating in First-Ever Social Purpose Report
11 months ago - BCLC earns platinum rating in an assessment by Corporate Knights of its social purpose statement and implementation
Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns
1 year ago - In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration across six critical levers.
Reconciliation at BCLC Starts With Listening
1 year ago - BCLC organized and hosted a Sharing Circle on June 10, 2021, led by two Indigenous Elders.
The Future of Play: New Horizons Conference 2021
2 years ago - At BCLC, we’ve pivoted our approach to business and accelerated our player health response to meet our players’ needs in a quickly changing societal context and entertainment landscape.
BCLC: 8th Annual New Horizons in Responsible Gambling Conference Focuses on Future-Proofing the Industry
3 years ago - Industry experts, researchers and policy-makers are gathering for BCLC’s New Horizons in Responsible Gambling Conference to discuss how to prevent future harms to players in B.C and around the world.