SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!
Learn More

British Columbia Lottery Corporation

British Columbia Lottery Corporation

Visit Website

For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. For us, playing means more than winning, it’s about having a good time, bringing friends together, and doing it in a safe and responsible way.

Thanks to our players, the Province of B.C. uses gambling revenue to help benefit British Columbians through investments in areas such as players, education, healthcare, community and cultural programs, and services. As proud as we are of our contribution, we want to have an even larger positive impact on the province by ensuring that we prioritize a social purpose as part of our business strategy.

Sponsored Webinars

Thursday, September 15, 2022
Marketing on Purpose: Building a Movement

British Columbia Lottery Corporation is tagged in 18 assets.
Article
Community Updates
BCLC Publicizes New Chief Social Purpose Officer and Vice President, Marketing
BCLC Publicizes New Chief Social Purpose Officer and Vice President, Marketing
Published on January 8, 2024
About a 1 minute read

BCLC is pleased to welcome Natasha Questel as its new Chief Social Purpose Officer and Vice President, Marketing, effective January 22, 2024. ... View More

Article
Organizational GovernanceOrganizational Governance
Social Purpose at BCLC: What We’ve Learned and Where We’re Going
Social Purpose at BCLC: What We’ve Learned and Where We’re Going
Published on July 13, 2023
About a 5 minute read

Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through o... View More

Article
Organizational GovernanceOrganizational Governance
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
Published on June 30, 2023
About a 5 minute read

A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values. ... View More

Article
Marketing & Communications
The Dos and Don’ts of Successfully Engaging the Masses
The Dos and Don’ts of Successfully Engaging the Masses
Published on May 24, 2023
About a 7 minute read

Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 1:44:37

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 52:28

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 52:10

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Slides
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Article
Marketing & CommunicationsOrganizational Governance
From Messages to Painted Pictures: How Storytelling Drives Social Purpose
From Messages to Painted Pictures: How Storytelling Drives Social Purpose
Published on February 7, 2023
About a 6 minute read

Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Published on October 25, 2022
About a 6 minute read

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Video
Marketing on Purpose: What Marketing Looks Like in The Purpose-Driven Enterprise
Marketing on Purpose: What Marketing Looks Like in The Purpose-Driven Enterprise
Published on October 17, 2022
Runtime: 20:12

Consumers around the world have increased their expectations about the role corporations play in society, and they are demonstrating these expectations with their purchasing power. Social purpose is an emerging trend in business whereby companies def... View More

Article
Organizational GovernanceOrganizational Governance
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
Published on September 9, 2022
About a 7 minute read

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

Video
SB Webinar - The Future of Water Stewardship: Collective Action, Measurement & Community Impact
SB Webinar - The Future of Water Stewardship: Collective Action, Measurement & Community Impact
Published on August 24, 2022
Runtime: 1:00:02

Today there are 2.3 billion people living in water-stressed areas around the world and the impacts of climate change are causing increased strain on this precious natural resource – further threatening the environment and livelihoods. Corporate ... View More

Article
Community Updates
BCLC Receives Highest Rating in First-Ever Social Purpose Report
BCLC Receives Highest Rating in First-Ever Social Purpose Report
Published on March 29, 2022
About a 0 minute read

BCLC has earned a platinum rating in an assessment of its social purpose statement and implementation. ... View More

Article
Circular EconomyCollaboration & Co-Creation
Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns
Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns
Published on November 18, 2021
About a 4 minute read

In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration... View More

Article
Community Updates
Reconciliation at BCLC Starts With Listening
Reconciliation at BCLC Starts With Listening
Published on June 29, 2021
About a 1 minute read

The discovery of 215 unmarked graves of children who attended the Kamloops Residential School, just a short distance away from BCLC's Kamloops head office, continues to impact all at BCLC in different ways. ... View More

Article
Community Updates
The Future of Play: New Horizons Conference 2021
The Future of Play: New Horizons Conference 2021
Published on February 25, 2021
About a 1 minute read

The last twelve months has seen the way we work, live and play change dramatically in light of the global pandemic. ... View More

Article
Community Updates
BCLC: 8th Annual New Horizons in Responsible Gambling Conference Focuses on Future-Proofing the Industry
BCLC: 8th Annual New Horizons in Responsible Gambling Conference Focuses on Future-Proofing the Industry
Published on March 11, 2020
About a 0 minute read

Hundreds of industry experts, researchers and policy-makers are gathering for BCLC’s eighth-annual New Horizons in Responsible Gambling Conference ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information
March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information
April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information
See All Events >