Clif Bar & Company

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar.

Clif Bar & Company is tagged in 40 assets. Page 2 of 2.

Article

Organizational Governance Organizational Governance

Food and Beverage Giants Appeal to Congress for Urgent Action on Climate Change

Published on May 30, 2016

About a 3 minute read

In the wake of the signing of the historic global climate agreement on Earth Day, more than a half-dozen leading food and beverage companies converged on Capitol Hill last week to press U.S. House lawmakers for federal action on climate change. ... View More

Article

Marketing & Communications

Top 5 Ways to Connect Consumers with Your Brand Purpose

Published on May 12, 2016

About a 10 minute read

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More

Article

Innovation & Technology Innovation & Technology

Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?

Published on April 20, 2016

About a 6 minute read

This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But wha... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards

Published on April 7, 2016

About a 5 minute read

A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy. ... View More

Article

Supply Chain

Clif Bar Raising Awareness, Calling for Congress to Address Shortage of New Farmers in US

Published on October 26, 2015

About a 3 minute read

The average age of the American farmer is 58.3 years – it has been climbing for more than 30 years. Over the next 25 years, more than 700,000 new farmers will be needed to replace retirees. In part due to rising costs of education and land, the num... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Food Companies to Congress: Step Up with Bold, Enforceable Climate Agreement at COP21

Published on October 2, 2015

About a 3 minute read

The CEOs of 10 global food companies pledged to accelerate business action on climate change and urged U.S. and world leaders to form a robust international agreement at COP21 in December in a joint letter coordinated by Ceres and released yesterday.... View More

Article

Circular Economy Circular Economy

As Groups Continue to Push Obama for Strong Climate Action, Deniers Pose 'Fossil Fuel Free Challenge'

Published on September 14, 2015

About a 7 minute read

In the less than 100 days remaining before the much-anticipated COP21 climate negotiations in Paris, more and more stakeholder groups are adding their voices to the throng urging world leaders to come to a decisive, actionable consensus on how to add... View More

Article

Organizational Governance

Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)

Published on August 7, 2015

About a 6 minute read

While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided ... View More

Article

Circular Economy Circular Economy

365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan

Published on July 31, 2015

About a 5 minute read

In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Consumer Goods Industry Commits to Halving Its Food Waste Globally by 2025

Published on June 29, 2015

About a 4 minute read

Last week, The Consumer Goods Forum (CGF) — whose membership includes hundreds of consumer brands from a range of industries around the world, including food giants Campbell Soup, Clif Bar, Hershey, Mars and Procter & Gamble — announced a new... View More

Article

Press Release

Clif Bar Spearheads $10 Million Investment to Fund Five Endowed Chairs Focused on Organic Agricultural Research

Published on June 23, 2015

About a 5 minute read

Emeryville, Calif. – June 23, 2015 – Clif Bar & Company and Organic Valley today named the University of Wisconsin-Madison (UW-Madison) as the recipient of the nation’s first endowed chair focused on plant breeding for organic crops. The e... View More

Article

Press Release

Clif Bar Spearheads $10 Million Investment to Fund Five Endowed Chairs Focused on Organic Agricultural Research

Published on June 23, 2015

About a 5 minute read

Article

Innovation & Technology Innovation & Technology

Back to the Roots Discusses $2 Million Investment From Top Food, Tech CEOs

Published on June 9, 2015

About a 4 minute read

Oakland-based food startup Back to the Roots (BTTR) today announced the close of its first round of funding, raising $2 million to accelerate its mission to undo food and build the “new Kraft Foods.” ... View More

Article

Organizational Governance

Almond Farmers Explain the Switch to Organic in CLIF's Latest 'Farmers Speak' Video

Published on March 18, 2015

About a 2 minute read

Clif Bar has released the second installment in its Farmers Speak series. Where the first centered on organic oats; the second installment “gives voice” to organic almonds — a key ingredient in 17 products across the company’s CLIF®, CLIF® ... View More

Article

Collaboration & Co-Creation

IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan

Published on December 3, 2014

About a 4 minute read

Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, N... View More

Article

Marketing & Communications Marketing & Communications

Food Forward: The Food Revolution Is Being Televised

Published on September 3, 2014

About a 3 minute read

A new documentary TV series, “Food Forward,” highlights the range of issues created and affected by our increasingly unsustainable food ecosystem, as well as the “food rebels” helping to transform it. The 13-episode series premieres on PBS on... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Target, Brands Gather to Celebrate Official Launch of #MadeToMatter Collection

Published on August 22, 2014

About a 3 minute read

The City View level of the Metreon in downtown San Francisco was abuzz on Thursday, as Target celebrated the official launch of Made to Matter, a curated collection of more than 120 new and exclusive products from 16 food and personal care brands alr... View More

Article

Blog

Panels Ponder Context, Chemicals, Cradle to Cradle Textiles on #SB14sd Day 3

Published on June 5, 2014

About a 9 minute read

“What if sustainability was at least 10 percent of every product decision at every company? ... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants

Published on September 28, 2013

About a 4 minute read

Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power pl... View More

Article

Innovation & Technology Innovation & Technology