Cradle to Cradle Products Innovation Institute

Yes, It’s Complex – but a Circular Economy Is Achievable
We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. ... View More
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More
Companies Designing out Waste Will Run Circles Around Those with Linear Business Models
This week at SB’23 San Diego, two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity. ... View More
Andreu World Takes Next Steps Towards Circular Furniture Production
CEO Jesús Linares discusses the rigors of achieving Cradle-to-Cradle certification, and venturing further into reuse and upcycling for the goal of 100% circularity by 2025. ... View More
Cradle to Cradle Products Innovation Institute: Pushing a Safe and Just Circular Economy Into the Mainstream
As part of Shaw’s sustain[HUMAN]ability® Leadership Recognition Program, VP of Global Sustainability and Innovation Kellie Ballew recently spoke with C2CPII President and CEO Dr. Christina Raab about the evolving, interconnected nature of sustaina... View More
New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership
V4.0 of the newly released Cradle to Cradle Certified Product Standard is designed to meet companies wherever they are on their sustainability journey and help them set achievable milestones through actionable pathways as they work towards their ulti... View More
The Great Indoors: Creating a Nurturing Habitat for People and Planet
We spend 90% of our time indoors, and that was before a global pandemic forced many of us to turn our living environments into our offices, schools and gyms. So, what is the key to creating nurturing indoor habitats? ... View More
Amazon’s ‘Climate Pledge Friendly’ to Make It Easier for Customers to Discover, Shop for Sustainable Products
Label launches with 25K+ products endorsed by team of third-party sustainability certifiers. And Amazon’s new ‘Compact by Design’ certification aims to reduce carbon emissions through increased efficiency and better packaging. ... View More
Trending: C&A, G-Star, Genomatica Set New Course for Sustainable Textiles
The two clothing giants and the leader in bioengineering have each achieved industry-first milestones with their latest innovations — which raise the bar for sustainable denim and biobased nylon. ... View More
Trending: Waste-Free Personal Care Products Set to Revolutionize Industry
Blueland debuts another plastic-free offering, Lush develops carbon-positive packaging, and Maiiro calls out the beauty industry’s ‘Pack of Lies’ in a new plastic-awareness campaign. ... View More
Latest C2C Certified Product Standard Open for Public Comment
Recognized as the world’s leading science-based standard for responsible production and consumption, the Standard encourages innovation to maximize the positive impacts of products and materials. ... View More
MBDC, Toxnot Collaborate to Optimize Supply Chain, Material Transparency
An end-to-end solution — from supplier to sustainable product certification, designed to clean up products and global supply chains — goes live. ... View More
Good Scents: An Inside Look at Cradle to Cradle’s New Certified Fragrances
What do actress Michelle Pfeiffer; William McDonough, creator of the Cradle to Cradle® design framework and a pioneer of the circular economy movement; and perfume have in common? Likely nothing, until recently — when two newly launched products b... View More
Trending: Better Furniture Options Enable a ‘Sustainable Life at Home’
New offerings by IKEA, Loll Designs add more options for consumers invested in living more sustainably. ... View More
C&A Releases First-Ever C2C Certified™ GOLD Denim Garment, Shares Recipe
Today, MBDC — the world’s foremost advisors in material health, product design and the Cradle to Cradle Design® framework co-founded by William McDonough and Michael Braungart — is proud to support C&A as the world’s first retailer to of... View More
When Will We Truly Begin Designing for Circularity?
If I took one thing away from the Circular Economy sessions at SB’18 Vancouver, it was the need to design for the end of a product’s first life. Note I said, “first life,” because ideally it will be endlessly recycled. That said, as new produ... View More
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’1... View More
Fashion for Good Unveils 15 Startups Future-Fitting Fashion Industry
The Fashion for Good-Plug and Play Accelerator has revealed the names of the 15 startups selected to participate in its third edition, which kicks off today. ... View More
Trending: New Cross-Industry Partnerships Give Circular Design a Major Push
The circular economy continues to gain steam as key players in the sustainability sphere join forces to unlock new opportunities to create positive impacts. First, the Ellen MacArthur Foundation and Cradle to Cradle Products Innovation Institute (C2C... View More
SB'17 Copenhagen, Day 2: Circularity, Impact Valuation and Other Ways to Put a ‘Positive’ Spin on Business
How a T-Shirt Is Driving a Circular Economy by Melanie Vella In this main stage session, Forum for the Future CEO Sally Uren returned to interview Jeffrey Hogue, Chief Sustainability Officer at C&A, to delve into the organic fibre that made up Sa... View More

