Diageo
Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US
2 months ago - After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey.
Diageo Innovation Fund to Help Smallholder Farms in Africa Withstand Climate Change
6 months ago - Diageo has committed to cultivating solutions to enable the farmers in its African supply chain — who are particularly vulnerable to the effects of increasing droughts and floods — to maintain steady farming cycles and income in a climate-changing world.
New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability
11 months ago - In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.'
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2 years ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
Diageo Announces World’s First 100% Plastic-Free, Paper-Based Spirits Bottle
2 years ago - Looks like Johnnie Walker scotch could be first to market with a paper-based packaging solution, made from sustainably sourced wood pulp, early next year.
New Report Calls on Food Giants to Use Vanishing Water Resources More Efficiently
3 years ago - Third edition of 'Feeding Ourselves Thirsty' reveals improved water-management scores from industry giants such as Mars, Coca-Cola and Unilever, but finds insufficient corporate action overall in an increasingly water-stressed world.
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
4 years ago - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2
4 years ago - CDP says 10 years of corporates requesting supplier transparency has triggered a step-change in environmental action.
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
4 years ago - A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat of a fatal drunk driving crash, "Decisions: Party's Over" immerses consumers in a first-person, interactive story.
Investors Urge 100 Companies to Make Good on Science-Based Targets Commitments
6 years ago - Members of the Interfaith Center on Corporate Responsibility (ICCR) announced today that they have sent letters to over 100 publicly held companies – including Adobe, Boeing, International Flavors & Fragrances, Keurig Green Mountain, Motorola, Tiffany & Co. and VF Corporation - encouraging them to make good on statements that they would adopt science-based GHG reduction goals within
Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose
6 years ago - If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global warming a “hoax.” Resource scarcity and shrinking biodiversity are a growing concern for more and more areas of the planet. Immigration fears are being stoked by nationalist politicians throughout the world; and attaining racial and gender diversity continues to be an unattained goal in many parts of global society.
Diageo Unveils VR Experience That Reminds Holiday Drinkers to Make Better Driving ‘Decisions’
6 years ago - Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educate and meaningfully impact consumers about the importance of responsible decision-making when drinking.
Diageo, General Mills, PepsiCo Among Food Giants Committing to Tackle Water Risks in Ag Supply Chains
6 years ago - As climate change, population growth and water pollution increase pressure on freshwater resources, seven global food and beverage companies today announced commitments to work with the thousands of growers in their global supply chains to reduce water use and pollution impacts.
RE100, EP100 Convince Even More Big Names to Invest in Cleaner, Smarter Energy
6 years ago - During Climate Week NYC 2016 this week, several companies made bold commitments through The Climate Group’s two leading corporate energy campaigns: RE100, which is focused on transitioning to 100 percent renewable power, and EP100, a new initiative focused on doubling energy productivity.
Diageo Aiming to Drive Home Dangers of Drunk Driving with Immersive VR Experience
6 years ago - Alcohol giant Diageo — whose brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; and Smirnoff, Cîroc and Ketel One vodkas; along with Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness — recently announced plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking.
Report: Water Management Action Plan for Food, Beverage Supply Chains
7 years ago - Water quality is an urgent national concern in the UK, where only 17 percent of water bodies currently meet ‘good’ standards. Several businesses are already working with farmers and others in their supply chains to improve the situation, but UK charity Business in the Community (BITC) is calling for more to be done.
New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands
7 years ago - Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfectly satiated.The guidelines stayed pretty much the same, continuing to recommend Americans limit their intake of saturated fats, trans fats, added sugars and sodium, and incorporate a variety of fruits, vegetables, grains, fat-free or low-fat dairy, oils and proteins into their diet. The most heated debates surround the language on added sugar intake, red and processed meat consumption, alcohol moderation, and sustainable food sourcing.
COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal
7 years ago - The Science-Based Targets initiative announced Tuesday that 114 companies have now committed to set emissions-reduction targets in line with what scientists say is necessary to keep global warming below the dangerous threshold of 2 degrees Celsius. The announcement was made at the LPAA Business focus event hosted by Caring for Climate at COP21 in Paris.
Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking
7 years ago - The International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking, today launched ResponsibleDrinking.org. The consumer-friendly website provides easily accessible information about key issues related to drinking and will be promoted on the packaging of alcoholic beverages of the dozen signatory brands — including Bacardi, Diageo, Heineken, Molson Coors and more.