Adequate water-stewardship goals must address the full range of water issues across the value chain — including amount of water used, impacts on water quality, ecosystem health and communities’ access to safe water. ... View More
Astral’s 'This Round's for the House' initiative is part of the Adobe Brick Project — its ongoing upcycling program to build homes and brighten communities in Jalisco. ... View More
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More
After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey. ... View More
Diageo has committed to cultivating solutions to enable the farmers in its African supply chain — who are particularly vulnerable to the effects of increasing droughts and floods — to maintain steady farming cycles and income in a climate-changin... View More
In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.' ... View More
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
Looks like Johnnie Walker scotch could be first to market with a paper-based packaging solution, made from sustainably sourced wood pulp, early next year. ... View More
Third edition of Feeding Ourselves Thirsty reveals improved scores in water-management practices from industry giants such as Mars, Coca-Cola and Unilever, but finds insufficient corporate action overall in an increasingly water-stressed world. ... View More
View
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More
CDP says 10 years of corporates requesting supplier transparency has triggered a step-change in environmental action. ... View More
A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat... View More
Members of the Interfaith Center on Corporate Responsibility (ICCR) announced today that they have sent letters to over 100 publicly held companies – including Adobe, Boeing, International Flavors & Fragrances, Keurig Green Mountain, Motorola, ... View More
If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More
Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educa... View More
As climate change, population growth and water pollution increase pressure on freshwater resources, seven global food and beverage companies today announced commitments to work with the thousands of growers in their global supply chains to reduce wat... View More
During Climate Week NYC 2016 this week, several companies made bold commitments through The Climate Group’s two leading corporate energy campaigns: RE100, which is focused on transitioning to 100 percent renewable power, and EP100, a new initiative... View More
Alcohol giant Diageo — whose brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; and Smirnoff, Cîroc and Ketel One vodkas; along with Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness — recently announced plan... View More
Water quality is an urgent national concern in the UK, where only 17 percent of water bodies currently meet ‘good’ standards. Several businesses are already working with farmers and others in their supply chains to improve the situation, but UK c... View More