Diageo

Diageo

Diageo is tagged in 29 stories. Page 1 of 2.
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

1 month ago - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2
Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2

2 months ago - CDP says 10 years of corporates requesting supplier transparency has triggered a step-change in environmental action.

Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking

11 months ago - A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat of a fatal drunk driving crash, "Decisions: Party's Over" immerses consumers in a first-person, interactive story.

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Investors Urge 100 Companies to Make Good on Science-Based Targets Commitments
Investors Urge 100 Companies to Make Good on Science-Based Targets Commitments

2 years ago - Members of the Interfaith Center on Corporate Responsibility (ICCR) announced today that they have sent letters to over 100 publicly held companies – including Adobe, Boeing, International Flavors & Fragrances, Keurig Green Mountain, Motorola, Tiffany & Co. and VF Corporation - encouraging them to make good on statements that they would adopt science-based GHG reduction goals within

Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose
Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose

2 years ago - If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global warming a “hoax.” Resource scarcity and shrinking biodiversity are a growing concern for more and more areas of the planet. Immigration fears are being stoked by nationalist politicians throughout the world; and attaining racial and gender diversity continues to be an unattained goal in many parts of global society.

Diageo Unveils VR Experience That Reminds Holiday Drinkers to Make Better Driving ‘Decisions’
Diageo Unveils VR Experience That Reminds Holiday Drinkers to Make Better Driving ‘Decisions’

2 years ago - Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educate and meaningfully impact consumers about the importance of responsible decision-making when drinking.

Diageo, General Mills, PepsiCo Among Food Giants Committing to Tackle Water Risks in Ag Supply Chains
Diageo, General Mills, PepsiCo Among Food Giants Committing to Tackle Water Risks in Ag Supply Chains

2 years ago - As climate change, population growth and water pollution increase pressure on freshwater resources, seven global food and beverage companies today announced commitments to work with the thousands of growers in their global supply chains to reduce water use and pollution impacts.

RE100, EP100 Convince Even More Big Names to Invest in Cleaner, Smarter Energy
RE100, EP100 Convince Even More Big Names to Invest in Cleaner, Smarter Energy

2 years ago - During Climate Week NYC 2016 this week, several companies made bold commitments through The Climate Group’s two leading corporate energy campaigns: RE100, which is focused on transitioning to 100 percent renewable power, and EP100, a new initiative focused on doubling energy productivity.

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Diageo Aiming to Drive Home Dangers of Drunk Driving with Immersive VR Experience
Diageo Aiming to Drive Home Dangers of Drunk Driving with Immersive VR Experience

2 years ago - Alcohol giant Diageo — whose brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; and Smirnoff, Cîroc and Ketel One vodkas; along with Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness — recently announced plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking.

Report: Water Management Action Plan for Food, Beverage Supply Chains
Report: Water Management Action Plan for Food, Beverage Supply Chains

3 years ago - Water quality is an urgent national concern in the UK, where only 17 percent of water bodies currently meet ‘good’ standards. Several businesses are already working with farmers and others in their supply chains to improve the situation, but UK charity Business in the Community (BITC) is calling for more to be done.

New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands
New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands

3 years ago - Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfectly satiated.The guidelines stayed pretty much the same, continuing to recommend Americans limit their intake of saturated fats, trans fats, added sugars and sodium, and incorporate a variety of fruits, vegetables, grains, fat-free or low-fat dairy, oils and proteins into their diet. The most heated debates surround the language on added sugar intake, red and processed meat consumption, alcohol moderation, and sustainable food sourcing.

COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal
COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal

3 years ago - The Science-Based Targets initiative announced Tuesday that 114 companies have now committed to set emissions-reduction targets in line with what scientists say is necessary to keep global warming below the dangerous threshold of 2 degrees Celsius. The announcement was made at the LPAA Business focus event hosted by Caring for Climate at COP21 in Paris.

Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking
Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking

3 years ago - The International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking, today launched ResponsibleDrinking.org. The consumer-friendly website provides easily accessible information about key issues related to drinking and will be promoted on the packaging of alcoholic beverages of the dozen signatory brands — including Bacardi, Diageo, Heineken, Molson Coors and more.

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Delivering on Profit and Purpose – a Job for the CFO?
Delivering on Profit and Purpose – a Job for the CFO?

4 years ago - Back in 2012, a Deloitte study remarked how chief finance officers (CFOs) were ‘coming to the table’ in matters relating to board-level sustainability. The CFO role has evolved to the point where it is now widely perceived as an enabler for sustainable business – customers, shareholders and other key stakeholders are increasingly looking to connect corporate financial performance to social and environmental impacts, and accountability for this tends to rest at the door of the CFO.

Diageo Sets New Responsible Drinking, Social and Environmental Goals for 2020
Diageo Sets New Responsible Drinking, Social and Environmental Goals for 2020

4 years ago - Global alcoholic beverage company Diageo—maker of such iconic brands as Guinness, Bailey's, Tanqueray and Johnnie Walker—has announced 20 new sustainability and responsibility targets in three core areas to be achieved by 2020: leadership in alcohol in society, building thriving communities and reducing environmental impact.The targets draw on the company’s achievements to date and are aligned with the emerging United Nations Sustainable Development Goals. Diageo says the targets focus on the areas of greatest material impact to its business and represent an evolution of its approach to better measure and evaluate the tangible difference its programs make to people’s lives.

CDP Identifies 853 Water Risks Threatening Growth For World's Largest Companies
CDP Identifies 853 Water Risks Threatening Growth For World's Largest Companies

4 years ago - Two-thirds of the world's largest companies are reporting exposure to water risks, some of which have potential to limit growth, according to a new report by CDP. The news comes amid mounting shareholder concern around the business impacts from water scarcity, accessibility and poor water quality.

#SB14London: Why Brands Should Be Talking Sustainability
#SB14London: Why Brands Should Be Talking Sustainability

4 years ago - What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live more sustainably?At present, even though FMCG companies are starting to understand the need to explain sustainability directly to consumers, they continue to put most of their communication efforts into their Sustainability and CSR corporate sites — an obvious destination for NGOs, shareholders and academics but not the first place the general public go to get information.

Context-Based Metrics Needed to Create Sustainability Value
Context-Based Metrics Needed to Create Sustainability Value

4 years ago - Recently, DNV GL announced the results of our latest Tomorrow’s ValueTM Rating (TVR), a benchmark of global best practice in sustainability. For the 11th year in a row, we evaluated how well companies understand their risks and opportunities — and how prepared they are to create future business value through sustainable business practices.

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How CEOs Can Save the World from Global Warming
How CEOs Can Save the World from Global Warming

4 years ago - The business world is waking up to the challenge of climate change.Apple CEO Tim Cook recently lashed out at a shareholder who pressed the company to stop investing in carbon reduction and renewable energy. In the most recent World Economic Forum Global Risk survey of CEOs and world leaders, three of the top six issues of “highest concern” were failure to tackle climate change, extreme weather, and water crises.

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