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When It Really Isn't Business as Usual: Can There Be Principle Without 'Principle'?: Part III

In Parts I and II of this Series, we gave evidence to support the unlikely hypothesis of an emerging conscience amongst some mainstream companies. ... View More

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365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan

In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s... View More

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How to Influence National Public Policy: Updates and Lessons from Proactive Brands

Tuesday afternoon’s session led by Anne Kelly, Senior Director of Policy at Business for Innovative Climate and Energy Policy (BICEP), shed light on how corporations influence public policy and government regulation in support of a sustainable econ... View More

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Levi Strauss, Gap, Autodesk Join 24 Companies Supporting California's Sweeping Clean Energy Bill

Today, 24 companies with a substantial footprint in California, including Ben & Jerry’s, eBay, Gap, Levi Strauss, The North Face and Sungevity, announced their support for SB-350, the “Golden State’s Standard 50-50-50,” that sets new benc... View More

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eBay Drops ALEC After Pressure From Environmental Groups; Activists Set Sights on AT&T, UPS

On Thursday, after months of pressure from climate change activists, eBay confirmed its departure from the American Legislative Exchange Council (ALEC).“This is a major victory for those of us who have continued to pressure eBay executives to drop... View More

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The #CVSEffect in Action: 'Walk the Talk' Edition with Intel, Verizon, Ford and Google

Seven months ago, this series kicked off with CVS’ surprise announcement that it would no longer carry tobacco products in its retail stores. Fast forward, the company announced Sept. 3 that it had met its goal a month ahead of schedule and had a n... View More

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Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One

Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship ... View More

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Greenpeace: Apple, Facebook, Google Leading Shift to 'Green' Internet While Amazon Lags

Apple, Facebook and Google are leading a growing number of tech companies that are working to power the Internet with 100 percent renewable energy, signaling a major shift in the sector over the past two years, according to a new report released toda... View More

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Microsoft, Google, Intel Join Obama’s Climate Data Initiative

Microsoft, Google and several other companies last week joined a new White House program to launch a suite of climate data projects aimed at serving businesses, governments and the public.The Climate Data Initiative calls on the private sector to bui... View More

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Disrupt or Die: Brand Leaders Talk Logistics of a Circular Economy

No one can deny that the emergence of circular economy thinking is throwing up some fascinating dynamics right now. This urgent need for systems-level redesign requires an experimental cocktail of innovation and imagination, not to mention open platf... View More

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Google, eBay, Adobe Innovating to Save Water in California Drought

Amid one of the worst droughts in California history, Google, Adobe, eBay and several other technology companies are embracing innovation to reduce water consumption, the Guardian reports.Google is considering installing new technology such as urinal... View More

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Brand Leaders Join SB Collaboratory to Address Employee Engagement

Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an ... View More

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More than 70 Mainstream Brands Now Taking Part in Collaborative Economy

I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services a... View More

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For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season

While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More

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Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles

Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR a... View More

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eBay Opens LEED Gold-Certified Facility in Utah

eBay last week announced the opening of a new 241,095 square foot facility in Draper, Utah, that has achieved LEED Gold standards. ... View More

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Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?

A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s... View More

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Brands More Trusted Than Millionaires When Espousing Sustainable Consumption

The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption. ... View More

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eBay Launches Standard for Measuring Costs, Impacts of Online Transactions

eBay has released a new Digital Service Efficiency (DSE) dashboard to monitor and analyze the cost, performance and environmental impact of customer buy and sell transactions in an effort to balance and tune its technical infrastructure, according to... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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