The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. ... View More
A new report by the Business & Sustainable Development Commission (the Commission) points to sustainable business models as the key to unlocking US$12 trillion in economic opportunities and creating up to 380 million jobs a year by 2030. ... View More
Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon where brand purpose was made tangible in four brands - Arla Foods, Unilever, BT and Neste - that shared their experience and insights about how th... View More
Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The... View More
SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions. ... View More
SAN FRANCISCO, March 19, 2015 – Sustainable Brands® recently announced the expansion of the Activation Hub at SB’15 San Diego, June 1-4, 2015 at Paradise Point Resort & Spa. As a central networking hub, this action-centered environment will ... View More
First, let’s clarify what assurance is.In this context, assurance is a third-party review of the reliability of a sustainability or corporate responsibility report. It often includes the checking of the data and claims in these reports. Best practi... View More
Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 3-5. The conference will bring together hundreds of influential brand leaders and cutting-edge practitioners of envir... View More
Most sustainability initiatives are focused on improving the triple bottom line, but what about growing the business top line? ... View More
Fewer than 20 percent of consumers believe business leaders tell the truth when confronted with difficult issues, and they are twice as likely to trust academics, technical experts or even their peers, according to the 2013 Edelman Trust Barometer.Th... View More