Everlane
Fashion Giants Join Forces to Scale Circular Apparel, Footwear
Two new initiatives from Fashion for Good are enlisting industry heavyweights to ‘create a blueprint for systemic change,’ by scaling circular solutions and infrastructure for footwear and textiles. ... View More
6 Big Sustainability Storytelling Myths — and How to Flip Them
As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More
Give More This Season: The 2018 SB Holiday Gift Guide
What better way to commemorate the season of giving than with gifts that really give more? ... View More
The Gen Z Breakthrough Brands and Why They Love 'Em
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More
