4 years ago - What better way to commemorate the season of giving than with gifts that really give more － by improving ecosystems, business practices and financial security; and eliminating waste, pollution and carbon emissions around the world － while spreading holiday cheer? Here are just a few of our favorite discoveries this year of products we'd be proud to give. For sustainable urban active-ists
4 years ago - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
4 years ago - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.