Ford Motor Company
Ford Motor Company is tagged in 219 stories.
Page 11 of 11.
10 years ago
- Ford Motor Company announced today it is taking another major step toward helping stabilize carbon dioxide emissions globally, becoming the first automaker to join a voluntary greenhouse gas (GHG) reporting program recently established in India. The company already participates in similar programs in the United States, China, Canada, Mexico, Brazil and Argentina.
10 years ago
- Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.
10 years ago
- In a webinar this morning, Ford’s Global Director of Sustainability & Vehicle Environmental Matters John Viera and EVP & CFO Bob Shanks briefly outlined the company’s newly released 2012/13 Sustainability report.
10 years ago
- For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.
10 years ago
- I had occasion this week to be in San Diego for Sustainable Brands '13, where I offered opening remarks on June 4, the first full day of the conference. Conclusions from Changing Tack, the final output of The Regeneration Roadmap, were top of mind as I did so.
10 years ago
- There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.
11 years ago
- Last week we started a series of four "hot lists" outlining key developments worth following in our community this year. Our first installment highlighted 13 hot sustainable products; today we look at 13 hot business model innovations that are creating new markets or transforming existing ones. Here they are:
11 years ago
- In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses.
11 years ago
- General Motors hopes to save as much as 12 billion gallons of fuel over the life of the vehicles it builds between 2011 and 2017 through reducing vehicle weight by up to 15 percent and other fuel efficiency upgrades, the company’s CEO Dan Akerson said at last week’s HIS CERAWeek energy conference.
11 years ago
- As part of its goal of becoming the world’s most environmentally sustainable carmaker by 2018, Volkswagen announced Friday that it will join Daimler and BMW in developing CO2 technology as a more climate-friendly refrigerant for its automotive air-conditioning systems.CO2 as a refrigerant — also known as R744 — is a naturally occurring gas with lower greenhouse gas effects than conventional refrigerants, and is ideal for use in specially designed automotive air-conditioning systems. The German automaker says the technology will be rolled out progressively over its entire vehicle fleet.
11 years ago
- Ford announced plans to reduce the amount of waste it sends to the landfill by 40 percent per vehicle over a five-year period from 2011 to 2016. This would reduce landfill waste to an average of 13.4 pounds per vehicle worldwide, the company said.
11 years ago
- Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsibility.
11 years ago
- Chevrolet is supporting a project called IdleAir to help long-haul truckers avoid idling emissions during rest breaks at truck stops.
11 years ago
- Outgoing U.S. Energy Secretary Steven Chu announced 13 major U.S. employers and eight stakeholder groups have joined the Department of Energy’s Workplace Charging Challenge, which aims to increase workplace charging by tenfold over the next five years.
11 years ago
- Hewlett Packard has agreed to continue development of a database used by nearly three dozen car manufacturers to eliminate harmful substances from their automotive supply chains.
11 years ago
- Three global automakers have signed an agreement to jointly develop a fuel cell system to power zero-emissions vehicles.
11 years ago
- AT&T announced a March launch date for its long-awaited Digital Life platform, which will allow homeowners to take greater control of their energy consumption, among other features that are likely to become commonplace in homes of the future.
11 years ago
- Ford announced a strategic collaboration that aims to demonstrate how a typical American family can significantly reduce their electricity bills and carbon footprint by integrating home appliance technology with a plug-in vehicle and solar power to achieve an energy-efficient lifestyle.
12 years ago
- Ford aims to reduce water consumption 30 percent per vehicle globally by 2015, compared with the amount of water used per vehicle in 2009.