Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents.
If You Want Something Done Right, Do It Yourself: Ford and Toyota End Hybrid Partnership
Ford and Toyota announced this week they are going their separate ways after teaming up in 2011 to develop a hybrid gasoline-electric powertrain system for light-duty trucks. After completing a feasibility study of their collaboration, the companies ... View More
Ford Becomes First Automaker to Join Greenhouse Gas Reporting Program in India
Ford Motor Company announced today it is taking another major step toward helping stabilize carbon dioxide emissions globally, becoming the first automaker to join a voluntary greenhouse gas (GHG) reporting program recently established in India. The ... View More
Lego Thinking: Key to Futureproofing Your Brand?
Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer... View More
Ford Outlines Progress, Newest Goals with Release of Latest Sustainability Report
In a webinar this morning, Ford’s Global Director of Sustainability & Vehicle Environmental Matters John Viera and EVP & CFO Bob Shanks briefly outlined the company’s newly released 2012/13 Sustainability report. ... View More
Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. O... View More
From Revolution to Renaissance?
I had occasion this week to be in San Diego for Sustainable Brands '13, where I offered opening remarks on June 4, the first full day of the conference. Conclusions from Changing Tack, the final output of The Regeneration Roadmap, were top of mind as... View More
Storytelling the Overriding Theme on Final Day of SB '13
There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sac... View More
13 Hot Business Model Innovations to Follow in 2013
Last week we started a series of four "hot lists" outlining key developments worth following in our community this year. Our first installment highlighted 13 hot sustainable products; today we look at 13 hot business model innovations that ... View More
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer
In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses. ... View More
GM Plans To Cut Vehicle Weight Up to 15% by 2017
General Motors hopes to save as much as 12 billion gallons of fuel over the life of the vehicles it builds between 2011 and 2017 through reducing vehicle weight by up to 15 percent and other fuel efficiency upgrades, the company’s CEO Dan Akerson s... View More
Automakers Developing CO2-Based Refrigerant for More Climate-Friendly Air-Conditioning
As part of its goal of becoming the world’s most environmentally sustainable carmaker by 2018, Volkswagen announced Friday that it will join Daimler and BMW in developing CO2 technology as a more climate-friendly refrigerant for its automotive air-... View More
Ford Aims To Cut Landfill Waste to 13.4 Pounds Per Vehicle
Ford announced plans to reduce the amount of waste it sends to the landfill by 40 percent per vehicle over a five-year period from 2011 to 2016. This would reduce landfill waste to an average of 13.4 pounds per vehicle worldwide, the company said. ... View More
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsi... View More
Auto Roundup: Chevy Helps Truckers; Nissan Innovates Paint Process; Toyota Reuses Hybrid Batteries
Chevrolet is supporting a project called IdleAir to help long-haul truckers avoid idling emissions during rest breaks at truck stops. ... View More
Google, Verizon, 3M Join DOE’s Workplace EV Charging Initiative
Outgoing U.S. Energy Secretary Steven Chu announced 13 major U.S. employers and eight stakeholder groups have joined the Department of Energy’s Workplace Charging Challenge, which aims to increase workplace charging by tenfold over the next five ye... View More
HP Helps Automakers Reduce Hazmats, Increase Recycling
Hewlett Packard has agreed to continue development of a database used by nearly three dozen car manufacturers to eliminate harmful substances from their automotive supply chains. ... View More
Daimler, Ford, Renault-Nissan To Co-Develop Fuel Cell Vehicles
Three global automakers have signed an agreement to jointly develop a fuel cell system to power zero-emissions vehicles. ... View More
AT&T Home Management Platform Includes Energy Options
AT&T announced a March launch date for its long-awaited Digital Life platform, which will allow homeowners to take greater control of their energy consumption, among other features that are likely to become commonplace in homes of the future. ... View More
Ford, Whirlpool, SunPower Collaboration Envisions 60% Reduction in Home Energy Costs
Ford announced a strategic collaboration that aims to demonstrate how a typical American family can significantly reduce their electricity bills and carbon footprint by integrating home appliance technology with a plug-in vehicle and solar power to a... View More
Ford To Cut Water Use Another 30% by 2015
Ford aims to reduce water consumption 30 percent per vehicle globally by 2015, compared with the amount of water used per vehicle in 2009. ... View More

