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Freitag

Freitag is tagged in 4 stories.
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

1 year ago - As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

2 years ago - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.

Trending: Compostable Jeans, Single-Stitch Ts, H&M Recycling Contest the Latest in Sustainable Apparel
Trending: Compostable Jeans, Single-Stitch Ts, H&M Recycling Contest the Latest in Sustainable Apparel

8 years ago - From startup designers to major retailers, the fashion world continues to battle our culture of fast fashion and wasteful wardrobes with innovative designs and recycling efforts.

Study Reveals Few Fashion Brands Are Walking Their Sustainability Talk
Study Reveals Few Fashion Brands Are Walking Their Sustainability Talk

10 years ago - A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent speak of sustainability on their websites, 10 percent more than in 2011; 20 percent publish a sustainability report), many are not backing it with details and data.

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