Forest Stewardship Council
Giving Consumers a Behind-the-Scenes Look at Sustainable Forestry
3 months ago - With certified companies such as Procter & Gamble, the FSC is advancing a strategy to help consumers understand the impacts of their purchases.
New Evidence Suggests That Sustainability Standards Drive Action
1 year ago - New evidence suggests that sustainability standards are drivers of the adoption and improvement of corporate practices. Its welcome news following CDP’s recent examination of the gap between corporate intentions and action on tackling climate-related risks.
Kimberly-Clark Tackles Deforestation, Lab Waste with New Partnerships
1 year ago - Putting its Sustainability 2022 strategy into action, Kimberly-Clark has ramped up its relationship with environmental NGO World Wildlife Fund (WWF) with the launch of its new "♥ YOUR PLANET" ("HEART YOUR PLANET") campaign. Designed to encourage consumers to choose products made with fiber from responsibly managed forests, the campaign will display WWF’s logo on Kimberly-Clark paper towel, facial tissue and toilet paper products sold in North America.
Demonstrating Impacts of Sustainability Certifications Will Require Better Communication
2 years ago - Certification has, over the years, played a significant role in the development and execution of ethical supply chain programs across industries, providing frameworks within which brands can analyze and make improvements to their practices and business models. It has also provided a means to communicate brand values and commitment to these values to the public. Though certification has evolved to become an essential component of the corporate landscape, it still faces a number of challenges.
ISEAL: Meeting the Need for More Impact Data from Sustainability Standards
2 years ago - Throughout Sustainable Brands’ New Metrics ’16 event this week, I expect to hear a continual drumbeat of the need to measure impact. That is how it should be. As a panellist for the session on “Demonstrating the Impact of Sustainability Labels and Certification,” I will be one of those discussing why businesses need to measure the social and environmental impact of their sustainable sourcing programs and how they can find out about the impact of sustainability standards.
One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry
2 years ago - Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases.
Innovation or Disruption? The Current State and Projected Future of Certification
2 years ago - Part one of this two-part discussion on The Future of Certification was, in my opinion, the most interesting discussion I attended at SB’16 Copenhagen. This was in part due to the thought-provoking questions and comments coming from the audience, but also due to the openness and honesty of the panellists in the face of some rather critical queries.
Understanding and Building Transformative Partnerships
2 years ago - Steve Jennings, the Founding Partner, Chief Innovation Officer and Futurist at Better Ventures opened up Wednesday afternoon's panel discussion entitled Understanding and Developing the Capacity for Transformative Relationships by asking the panellists to share what transformative partnerships mean to them. “10 years ago, partnerships for sustainability were very transactional,” answered Loa Dalgaard Worm, the Executive Director at FSC Denmark. “NGOs wanted money to run their initiatives, and businesses wanted something to put it their CSR reports.”
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
2 years ago - At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable commodities further into the mainstream.
FSC Certification Creates Competitive Advantages, Raises Standards in Forest Management
3 years ago - Businesses face myriad ongoing challenges: Apart from the day-to-day fluctuations in market dynamics, entrepreneurs must deal with economies of scale, inter- and intra-market competition and regulatory compliance. Yet some voluntary compliance can unleash a competitive advantage expedites addressing the other challenges. Forest Stewardship Council (FSC) certification is precisely one such step: Especially in a time when consumer interest in sustainable materials continues to grow, FSC-certified wood and paper make sense economically, socially and environmentally.
New Study Finds FSC Certification Profitable for Businesses
3 years ago - The environmental and social benefits of Forest Stewardship Council (FSC) certification are proven, as the organisation works to ensure sustainable use of forest products. But a recent WWF study has found that there is also a concrete economic benefit. The bottom line? On average, forestry companies can earn an extra US$1.80 for every cubic metre of FSC-certified timber.
Xerox, Starwood Hotels, Bigelow Shift Allegiance from SFI to FSC for Responsible Paper Practices
3 years ago - Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing their brands from the controversial Sustainable Forestry Initiative (SFI) paper and wood certification and labeling, and instead supporting and promoting that of the Forest Stewardship Council.
Valio Debuts First Product Using Tetra Pak’s 100% Plant-Based Carton Package
4 years ago - Finnish dairy producer Valio has become the first company in the world to sell products to consumers in carton packaging made entirely from plant-based materials. Consumers are able to buy these packages at retail shops in Finland beginning this week.
Best Buy Does Better for Canada's Forests by Committing to Sustainable Paper
4 years ago - Today, the world’s largest electronics retailer, Best Buy, announced that it will undertake important improvements to its paper supply chain to better protect Canada’s endangered Boreal Forest. A report launched by Greenpeace Canada two weeks ago revealed the company has been buying more than 100 million pounds of paper every year to produce throw-away flyers, from controversial Canadian pulp and paper company Resolute Forest Products — which has been linked to less-than-responsible operations in the Boreal.
IKEA, Tetra Pak, Kingfisher Partner to Measure Impact of Sustainable Forestry
4 years ago - IKEA, Tetra Pak and Kingfisher are partnering to promote the benefits of legal, responsibly sourced, sustainable timber and clarify the role of Forest Stewardship Council (FSC) certification in the delivery of these values. The two-year Value and Impact Analysis (VIA) initiative will support the development of a methodology for assessing the impacts of FSC forest management certification and the piloting of this methodology in selected areas. It is supported by IDH, The Sustainable Trade Initiative and coordinated by the ISEAL Alliance.
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
5 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.
Consumers Worldwide Think Business Should Solve Environmental Problems
5 years ago - Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses.
The Road Less Travelled: New Paths to Mainstream Consumer Engagement
5 years ago - Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between reported and actual behaviours; what gets entered in an online survey is often different than what happens in the shop aisle. Finding a way to bridge that gap is one of sustainability and marketing’s ‘holy grails’ we are all seeking an answer to.