With certified companies such as Procter & Gamble, the Forest Stewardship Council is advancing a strategy to help consumers understand the impacts of their purchases. ... View More
New evidence suggests that sustainability standards are drivers of the adoption and improvement of corporate practices. Its welcome news following CDP’s recent examination of the gap between corporate intentions and action on tackling climate-relat... View More
Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’1... View More
Puffs strengthens its commitment to responsible forestry management by earning and labeling Forest Stewardship Council® (FSC®) certification on all of its facial tissue paper products. Consumers can now find the FSC and Rainforest Alliance Certifie... View More
Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products deri... View More
Putting its Sustainability 2022 strategy into action, Kimberly-Clark has ramped up its relationship with environmental NGO World Wildlife Fund (WWF) with the launch of its new "♥ YOUR PLANET" ("HEART YOUR PLANET") campaign. Desi... View More
Certification has, over the years, played a significant role in the development and execution of ethical supply chain programs across industries, providing frameworks within which brands can analyze and make improvements to their practices and busine... View More
Throughout Sustainable Brands’ New Metrics ’16 event this week, I expect to hear a continual drumbeat of the need to measure impact. That is how it should be. As a panellist for the session on “Demonstrating the Impact of Sustainability Labels ... View More
Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity i... View More
Part one of this two-part discussion on The Future of Certification was, in my opinion, the most interesting discussion I attended at SB’16 Copenhagen. This was in part due to the thought-provoking questions and comments coming from the audience, b... View More
New campaign promotes FSC as one simple action with a profound impact. For the first time, six publicly traded companies – some of which are competitors – have come together to promote the Forest Stewardship Council (FSC) directly to consumers. T... View More
Steve Jennings, the Founding Partner, Chief Innovation Officer and Futurist at Better Ventures opened up Wednesday afternoon's panel discussion entitled Understanding and Developing the Capacity for Transformative Relationships by asking the panellis... View More
At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable c... View More
Businesses face myriad ongoing challenges: Apart from the day-to-day fluctuations in market dynamics, entrepreneurs must deal with economies of scale, inter- and intra-market competition and regulatory compliance. Yet some voluntary compliance can un... View More
The Forest Stewardship Council® (FSC) has demonstrated the power of harnessing brand affinity and the growing awareness of ethical choice. Three recent and inspiring examples in Spain, Italy and Germany illustrate their success in fostering both ind... View More
The environmental and social benefits of Forest Stewardship Council (FSC) certification are proven, as the organisation works to ensure sustainable use of forest products. But a recent WWF study has found that there is also a concrete economic benefi... View More
Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing thei... View More
The Forest Stewardship Council (FSC), the standard-setting and certification organization for sustainable forestry, will host its 5th annual premier global business event in Durban, South Africa from September 3rd to 5th. In Good Company 2015 (IGC 20... View More
A new WWF cost-benefit analysis released today of Forest Stewardship Council (FSC) certification on a cross-section of forest operators finds that tropical and small or medium producers, regardless of geography, can benefit significantly from attaini... View More
Boy, do they know how to get excited about innovation in Barcelona.Many of our corporate members, international partners, and sustainability thought leaders are still recovering from what was an amazing Sustainable Brands global conference launch las... View More