4 months ago - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Ambition 2030 goals.
2 years ago - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
7 years ago - Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category, elevated user experience, drove consumption and built brand loyalty whilst delivering profitable growth.