Gillette

Gillette

Gillette is tagged in 2 stories.
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

7 months ago - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.

Are We at the Dawn of a Refill Revolution?
Are We at the Dawn of a Refill Revolution?

6 years ago - Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category, elevated user experience, drove consumption and built brand loyalty whilst delivering profitable growth.

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