Havas Media Group

Havas Media Group

Havas Media Group is tagged in 4 stories.
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers

3 years ago - Meaningful Brands® – Havas Media Group’s metric of brand strength – is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level. The study includes 1,000 brands, 300,000 people, 12 industries and 34 countries; and covers the role brands play in our communities and our personal wellbeing, as well as marketplace factors that relate to product performance such as quality and price.

How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability

4 years ago - On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadership can teach us a lot about where we've gone wrong marketing sustainability.

Cause vs. Purpose: What's the Difference?
Cause vs. Purpose: What's the Difference?

4 years ago - Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased a cause-related product in the past 12 months.Accordingly, marketers and the ad agencies that serve them are viewing "cause" as a massive opportunity to sell us more stuff. After all, many of us, myself included, find ourselves regularly paying just a bit more for brands that support our favorite charities. (Shopper marketers call this behavior "cause-to-close.")

Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands
Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands

4 years ago - As the sharing economy continues to gain momentum worldwide, new research out this week from Havas Worldwide, that depicts a global population in search of a better way of living and consuming, shouldn’t come as much surprise.70 percent of the 10,574 people surveyed in 29 countries* believe that overconsumption is putting our planet and society at risk; half say they could happily live without most of the items they own and two-thirds make it a point to rid themselves of unneeded possessions at least once a year.

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