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Havas Media Group

Havas Media Group

We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.

Havas Media Group is tagged in 7 assets.
Article
Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint

Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More

Article
Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure

Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known. ... View More

Article
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers

Meaningful Brands® – Havas Media Group’s metric of brand strength – is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level. The study includes 1,000 brands, 300,000 peopl... View More

Article
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability

On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More

Article
Cause vs. Purpose: What's the Difference?

Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased... View More

Article
Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands

As the sharing economy continues to gain momentum worldwide, new research out this week from Havas Worldwide, that depicts a global population in search of a better way of living and consuming, shouldn’t come as much surprise.70 percent of the 10,5... View More

Article
SB London Day One: 'Stop Impelling People to Change and Start Compelling Them'

Sustainable Brands’ second annual European conference kicked off on Monday at the Lancaster Hotel in central London with a round of thought-provoking morning plenary sessions. What was on the agenda? The latest tools, trends and models driving the ... View More

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October 13-16, 2025
SB'25 San Diego
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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