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Hellmann's

Hellmann's

Hellmann's is tagged in 11 stories.
Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential
Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential

3 weeks ago - Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge scan to help consumers overcome ‘fridge blindness’ and reduce household food waste.

Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

2 months ago - The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.

CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season
CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season

4 months ago - The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.

5 Ways to Recession-Proof Your Brand with Purpose
5 Ways to Recession-Proof Your Brand with Purpose

1 year ago - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.

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Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change

1 year ago - Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.

Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose

1 year ago - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.

Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

1 year ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.

Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

2 years ago - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.

Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

2 years ago - In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’

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Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

5 years ago - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination

7 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world: