Born at JFK in 1999, JetBlue is now a global, award-winning travel company.
Salesforce has joined JetBlue’s Sustainable Travel Partners program to accelerate sustainability of employee business travel; while JetBlue becomes the first airline to leverage Salesforce Net Zero Cloud to track emissions. ... View More
During COVID, JetBlue announced several sustainability targets — including a net-zero target by 2040, as well as a set of short-and medium-term targets to help them get there. We asked Carl Otto, JetBlue’s Senior Analyst for Sustainability and ES... View More
Wednesday was Transport Day at COP26; and promising corporate and government pledges came together from airlines, automakers and the shipping industry. But the question remains: Are we doing enough, fast enough? ... View More
JetBlue’s amended $550 million RCF includes a “sustainability-linked” provision, to align its strategic initiatives with its environmental, social and governance (ESG) performance goals — which the airline has been doing for years, in various... View More
With 65% of the Caribbean’s reefs generating tourism dollars, the study reveals an opportunity for tourism-associated businesses — such as cruise lines, airlines and hotels — to work together to protect the region’s environmental health. ... View More
As Sustainable Brands' New Metrics '17 conference kicked off in Philadelphia on Monday, speakers from SASB, CSRLab, WRI, the World Happiness Summit and more presented a range of topics revolving around a few common themes: Correctly measuring what ma... View More
Earlier this year, JetBlue released its 2016 environmental and sustainability report, accompanied by a white paper produced according to the Sustainability Accounting Standards Board (SASB) standard for the airline industry, which covers material env... View More
SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries ... View More
American airline JetBlue has released the results of its annual environmental and sustainability report, which highlights the company’s achievements in 2016 and outlines how it plans to continue to integrate long-term environmental planning measure... View More
JetBlue today announced a ten-year renewable jet fuel purchase agreement with bioenergy company SG Preston, for jet fuel made from rapidly renewable, bio-based feedstocks that do not compete with food production. This marks one of the largest renewab... View More
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
Like few times in our history, we are navigating a moment of profound cultural, political and economic transformation. On one hand, we’ve seen nearly every nation on the planet come together behind new Sustainable Development Goals and an historic ... View More
Pick up any quote book or Google ‘inspirational memes’ and “Don’t be afraid to Fail” will most likely pop up in the first few pages. The idea of failure as the key to success is not a new one and yet the discussion around failure and real-l... View More
A new fundraising effort by the city of Orlando for victims of the terror attack on Pulse nightclub near downtown has already attracted big-name donors like Walt Disney Co. and JetBlue Airways. The city created the new OneOrlando Fund, which will su... View More
“I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San D... View More
“Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego. While many Silicon Valley tech firms wear failure as badges of honor, many bran... View More
JetBlue (Nasdaq: JBLU) recently released its annual responsibility report outlining progress the airline made in environmental, social and business responsibility in 2015. This report highlights major developments including a 3.7 percent reduction in... View More
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More
There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long ru... View More
Biofuels have been a topic in aviation sector corporate responsibility for several years, leading to numerous initiatives from airplane manufacturers and airlines to advance their research and development. Boeing, for example, has been working with t... View More