JetBlue

JetBlue

JetBlue is tagged in 24 stories. Page 1 of 2.
JetBlue, Nature Conservancy Using AI to Evaluate Impact of Ecosystems on Tourism
JetBlue, Nature Conservancy Using AI to Evaluate Impact of Ecosystems on Tourism

4 months ago - With 65% of the Caribbean’s reefs generating tourism dollars, the study reveals an opportunity for tourism-associated businesses to work together to protect the region’s environmental health.

Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics
Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics

1 year ago - As Sustainable Brands' New Metrics '17 conference kicked off in Philadelphia on Monday, speakers from SASB, CSRLab, WRI, the World Happiness Summit and more presented a range of topics revolving around a few common themes: Correctly measuring what matters, disclosing material data and knowing your audience when you do. From disclosure to performance: Building a virtuous loop By Jessica Bast

How SASB Is Helping JetBlue, Investors Get on the Same Page About Materiality
How SASB Is Helping JetBlue, Investors Get on the Same Page About Materiality

1 year ago - Earlier this year, JetBlue released its 2016 environmental and sustainability report, accompanied by a white paper produced according to the Sustainability Accounting Standards Board (SASB) standard for the airline industry, which covers material environmental, social and governance (ESG) information of interest to investors.

Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

2 years ago - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

Advertisement
JetBlue Releases SASB-Aligned Sustainability Report, Invests in Hybrid-Electric Planes
JetBlue Releases SASB-Aligned Sustainability Report, Invests in Hybrid-Electric Planes

2 years ago - American airline JetBlue has released the results of its annual environmental and sustainability report, which highlights the company’s achievements in 2016 and outlines how it plans to continue to integrate long-term environmental planning measures and corporate responsibility into its core business. Major developments include the announcement of one of the largest renewable jet fuel agreements in aviation history and carbon offsets totaling more than 1.7 billion pounds of CO2e emissions.

JetBlue Makes One of the Largest Renewable Jet Fuel Purchases in Aviation History
JetBlue Makes One of the Largest Renewable Jet Fuel Purchases in Aviation History

2 years ago - JetBlue today announced a ten-year renewable jet fuel purchase agreement with bioenergy company SG Preston, for jet fuel made from rapidly renewable, bio-based feedstocks that do not compete with food production. This marks one of the largest renewable jet fuel purchase agreements in aviation history, and the largest, long-term, binding commitment by any airline globally for HEFA (hydro-processed esters and fatty acids)-based renewable jet fuel.

How JetBlue Is Helping to Fuel a Sustainable Future for Aviation
How JetBlue Is Helping to Fuel a Sustainable Future for Aviation

3 years ago - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 4th article in the series.

Confessing and Celebrating Failure as a Path to Successful Sustainability Strategies
Confessing and Celebrating Failure as a Path to Successful Sustainability Strategies

3 years ago - Pick up any quote book or Google ‘inspirational memes’ and “Don’t be afraid to Fail” will most likely pop up in the first few pages. The idea of failure as the key to success is not a new one and yet the discussion around failure and real-life examples, particularly in the world of sustainability, is lacking.

Disney, Darden, Orlando Magic Among Donors to New City Fund for Shooting Victims, Others
Disney, Darden, Orlando Magic Among Donors to New City Fund for Shooting Victims, Others

3 years ago - A new fundraising effort by the city of Orlando for victims of the terror attack on Pulse nightclub near downtown has already attracted big-name donors like Walt Disney Co. and JetBlue Airways. The city created the new OneOrlando Fund, which will support not only the victims of the mass shooting on June 12 and their families, but also the LGBT community, the Hispanic community and other affected communities, Orlando Mayor Buddy Dyer announced on June 14. The fund also will support “underlying causes of this tragic event and other needs we cannot anticipate until we face them,” the release said.

Advertisement
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose
Less Talk, More Action: How Brands Are Effectively Communicating Around Purpose

3 years ago - “I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San Diego.

Keurig, PepsiCo Discuss How Owning Up to Failure Can Lead to Long-Term Success
Keurig, PepsiCo Discuss How Owning Up to Failure Can Lead to Long-Term Success

3 years ago - “Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego. While many Silicon Valley tech firms wear failure as badges of honor, many brands shy away from admitting their defeats. But this is beginning to change, as companies learn that confessing and even celebrating failure is is key to building sustainability strategies and purpose-driven innovation. “We need to communicate more about our failures,” said Monique Oxender, Chief Sustainability Officer at Keurig Green Mountain. However, this is easier said than done.

JetBlue Releases Annual Responsibility Report
JetBlue Releases Annual Responsibility Report

3 years ago - JetBlue (Nasdaq: JBLU) recently released its annual responsibility report outlining progress the airline made in environmental, social and business responsibility in 2015. This report highlights major developments including a 3.7 percent reduction in standardized emissions since 2009 and carbon offsets totaling more than 1.1 billion pounds of CO2e emissions.

Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose

3 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year

3 years ago - There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.

Advertisement
Trending: Boeing, JetBlue Join Collaborative Efforts for Sustainable Biofuels
Trending: Boeing, JetBlue Join Collaborative Efforts for Sustainable Biofuels

3 years ago - Biofuels have been a topic in aviation sector corporate responsibility for several years, leading to numerous initiatives from airplane manufacturers and airlines to advance their research and development. Boeing, for example, has been working with the US Department of Agriculture (USDA), Federal Aviation Administration (FAA) and other partners towards a goal of producing 1 billion gallons of aviation biofuel by 2018.

BlueBud: How JetBlue Is Helping 'the United Nations of Bread' Get Off the Ground
BlueBud: How JetBlue Is Helping 'the United Nations of Bread' Get Off the Ground

3 years ago - This summer, JetBlue announced New York City-based Hot Bread Kitchen — a social enterprise that builds lasting economic security for foreign-born and low-income women by introducing them to professional opportunities in the culinary industry - as the first winner of its “BlueBud" business mentoring program.

Farm-to-Air Fresh: JetBlue, TERRA Launch Blue Potato Farm at JFK Terminal 5
Farm-to-Air Fresh: JetBlue, TERRA Launch Blue Potato Farm at JFK Terminal 5

3 years ago - JetBlue Airways and TERRA® Real Vegetable Chips today revealed the T5 Farm – a blue potato farm and produce garden at Terminal 5 (T5) at New York’s John F. Kennedy International Airport. An experiment in ‘farm-to-air’ innovation, the farm will promote New York agriculture and enhance the JetBlue customer experience with more green space.

First Round of Plenaries at #NewMetrics '15 Tackles ROI, Reporting, Multiple Capitals, Science-Based Goals
First Round of Plenaries at #NewMetrics '15 Tackles ROI, Reporting, Multiple Capitals, Science-Based Goals

3 years ago - The main-stage program of New Metrics ’15 kicked off Wednesday with a simple, yet powerful reminder: This set of conversations is all about upside potential, smarter risk management and long-term resilience. Our focus this week — New Metrics — are metrics that allow business leaders to quantify previously ignored ESG impacts, or capture entirely new forms of business value based on new opportunities along those dimensions.

ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability
ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability

3 years ago - In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring authentic sustainability programs and consumer messaging.I spoke with Nancy Elder, VP of Communications at JetBlue and co-author of the paper, about how to bake sustainability into business models and reap its multiple financial benefits.

Advertisement
5 Evolving Reasons Every Business Should Care About #NewMetrics
5 Evolving Reasons Every Business Should Care About #NewMetrics

4 years ago - If you are a regular or even semi-regular reader of Sustainable Brands, you are likely familiar with our New Metrics (#NewMetrics) events and publications.

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.