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Puma

As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

Puma

Puma is tagged in 50 stories. Page 1 of 3.
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather

10 months ago - The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier.

PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy

1 year ago - The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and authentically.

Carbios, On, Patagonia, PUMA, Salomon Team Up to Advance Circularity of Textiles
Carbios, On, Patagonia, PUMA, Salomon Team Up to Advance Circularity of Textiles

1 year ago - After achieving a milestone in packaging recycling, Carbios’ unique biological recycling technology stands to fundamentally change the circularity of textiles.

32 Fashion, Textile Giants Make Pact to Transform Fashion Industry
32 Fashion, Textile Giants Make Pact to Transform Fashion Industry

4 years ago - The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz.

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Trending: Fashion Giants Lining Up with Science-Based Targets
Trending: Fashion Giants Lining Up with Science-Based Targets

4 years ago - As Levi Strauss moves forward with its industry-leading climate action strategy, PUMA and Burberry are following suit with SBTi-approved science-based targets of their own.

Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry

5 years ago - The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts.

Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps
Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps

5 years ago - 60 members of the Partnership for Sustainable Textiles have revealed concrete action plans to ensure humane working conditions, greater environmental protection and fair wages in their own companies and in their suppliers’ production facilities. The Partnership — a multi-stakeholder coalition made up of companies, associations, NGOs, trade unions, standards organisations and the Federal German Government, formed in 2014 with the aim of making improvements along the entire textile supply chain —considers this a major step forward, as it means that many members agree on revealing even sensible information for the first time.

Working Conditions in Global Supply Chains: What and How to Measure
Working Conditions in Global Supply Chains: What and How to Measure

6 years ago - Despite decades of intense media and business attention, poor working conditions persist in global supply chains. Even Apple, recently announced yet again as the world’s most admired company by Fortune magazine, has struggled to address this issue.

NRDC Mapping Tool Links Apparel Brands to Their Suppliers’ Environmental Performance
NRDC Mapping Tool Links Apparel Brands to Their Suppliers’ Environmental Performance

6 years ago - A new mapping tool created by the Natural Resources Defense Council (NRDC) and China’s Institute of Public & Environmental Affairs (IPE) is ushering in a new era for transparency in China. The IPE Green Supply Chain Map — the only of its kind in the world — openly links multinational corporations to their suppliers’ environmental performance.

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Trending: Latest UN, PUMA Initiatives Further Propelling Sustainable Fashion
Trending: Latest UN, PUMA Initiatives Further Propelling Sustainable Fashion

6 years ago - The fashion industry continues on its journey towards a more sustainable future as industry leaders band together to improve transparency and develop new technologies designed to reduce impacts of everyday products.

Fashion Transparency Index Reveals Even Top Brands Lagging in Supply Chain Transparency
Fashion Transparency Index Reveals Even Top Brands Lagging in Supply Chain Transparency

6 years ago - Four years after the collapse of the Rana Plaza garment factory in which 1,134 people were killed, Fashion Revolution has released its 2017 Fashion Transparency Index, which ranks 100 of the biggest fashion companies on their social and environmental policies, practices and impacts.

PUMA Launches Financing Program to Reward Suppliers for Sustainability Performance
PUMA Launches Financing Program to Reward Suppliers for Sustainability Performance

7 years ago - Sports company PUMA is offering its suppliers in select emerging markets with a new financing program in partnership with the International Finance Corporation (IFC), a member of the World Bank Group. The program is expected to incentivize improvements to suppliers’ social, environmental and health and safety standards, and is a first-of-its-kind financing structure for the apparel industry.

Advertising: A Social Experiment That, for the Most Part, Has Gone Wrong
Advertising: A Social Experiment That, for the Most Part, Has Gone Wrong

7 years ago - As an industry, we’re ignorant at best or utterly demagogic, one-sided and irresponsible at worst. The majority of do-good efforts from brands are little more than a cheeky pick-up line to charm consumers into buying more. How can we continuously ignore the societal or environmental consequences of our craft? I often hear marketing execs talk about advertising as a mirror of society despite its omnipresent impact. Advertising unquestionably promotes screwed-up beauty ideals, preys on people’s insecurities and egoism, and pushes a material arms race in which people are considered backward if they don’t have the newest gadget.

Greenpeace Reveals Brands Stumbling on the Catwalk to Toxin-Free Fashion
Greenpeace Reveals Brands Stumbling on the Catwalk to Toxin-Free Fashion

7 years ago - Since the “Detox My Fashion” campaign launched in 2011, 76 fashion brands, retailers and suppliers have committed to remove toxic chemicals from their supply chains by 2020, accounting for a combined 15 percent of global textile production.

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Changing the Culture of Excess [Packaging]
Changing the Culture of Excess [Packaging]

7 years ago - Some time ago I was on a business trip, and an acquaintance presented me with a box of cookies as a welcome gift. It was beautifully presented, featuring a large and beautifully intricate bow. I thanked my companion and expressed that I would open it later. Later in my hotel room and hungry for a snack, I pulled at the bow to unravel a layer of ornamental wrapping swaddling a basket. The basket was cradling a box enveloped in paper, the box containing decorative packing confetti, which nested exactly three (3!) individually wrapped cookies encased in colored cellophane. The cookies were each a very small fraction of the overall size of the package — a handful of food product enveloped by layers upon layers of packaging with different material components.

Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods
Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods

7 years ago - Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to brands such as Gucci, PUMA, Stella McCartney and Alexander McQueen.

Integral Thinking and True Materiality Define Trust, Innovation, Resilience (Part 6)
Integral Thinking and True Materiality Define Trust, Innovation, Resilience (Part 6)

8 years ago - This is the final part of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy.

World's Leading Apparel Brands, Industry Groups Join Forces to Transform Global Labor Conditions
World's Leading Apparel Brands, Industry Groups Join Forces to Transform Global Labor Conditions

8 years ago - Today, a group of some of the world’s biggest brands, retailers, NGOs and industry groups launch a Social and Labor Convergence Project, with the aim of improving working conditions in apparel manufacturing across the world.The group says the project seeks to achieve real, sustainable change through the collective development of an industry-wide, standardized methodology for social and labor performance assessment in apparel and footwear supply chains. Through this, the industry believes that it will be able to significantly reduce the amount of money that it spends on duplicated auditing and invest the money saved in improving social welfare for millions of people employed in apparel manufacturing around the world.

5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better

8 years ago - Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture before suggesting ways to improve it. And of course, sustainability marketing also needs to be as sexy and appealing as successful mainstream marketing. Striking that kind of balance is not easy, and there certainly has been significant progress over the last few years. At the same time, there still are some important sustainability marketing tactics that are not understood and adopted well enough.

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Worn Again Joins Forces with H&M, Kering to Create Circular Resource Model for Textiles
Worn Again Joins Forces with H&M, Kering to Create Circular Resource Model for Textiles

9 years ago - After years of searching for a solution to the worldwide problem of textile waste, pioneering textile upcycler Worn Again has joined forces with fashion retailer H&M and luxury, sport & lifestyle group Kering to bring to market a revolutionary innovation in clothing production and recycling.