Puma

As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

Puma is tagged in 50 assets. Page 2 of 3.

Article

New Metrics

Does Monetization Equal Integrated Reporting?

Published on October 24, 2014

About a 8 minute read

By now, most readers of these pages will have noticed the emergence of social and environmental monetization schemes intended to quantify in financial terms the otherwise non-financial impacts of organizations. But do these schemes really qualify as ... View More

Article

New Metrics

The Mindset Gap in Addressing Sustainability Context

Published on July 30, 2014

About a 9 minute read

This is the third in a four-part series by Ralph Thurm and Nick De Ruiter examining Sustainability Context. ... View More

Article

Innovation & Technology

#SB14sd: C2C Product Innovation Institute Launches Report Showcasing 10 Companies Showing Us the Way Forward

Published on June 4, 2014

About a 4 minute read

Today, our impact on the world is at a crossroads. Our planet has 7 billion people, and expected to be 9 billion by 2020. At Sustainable Brands, we are familiar with how a healthy and prosperous future can be achieved by working to innovate well-desi... View More

Article

Materials & Packaging Materials & Packaging

Greenpeace Chastising Brands for Toxic World Cup Gear

Published on May 23, 2014

About a 3 minute read

With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper ... View More

Article

New Metrics

Integration Is Key – SAP’s Thomas Odenwald on Natural Capital Accounting (Part Two)

Published on May 13, 2014

About a 7 minute read

The prospects of Natural Capital Accounting (NCA) are capturing the attention of the sustainability community at large, and with good reason. In part one of our two-part interview with Thomas Odenwald, SAP's Senior Vice President of Sustainability, h... View More

Article

New Metrics

Environmental Profit & Loss Accounting: Can We Make It Work?

Published on April 18, 2014

About a 7 minute read

In November 2013 the first World Forum on Natural Capital took place in Scotland, signaling that the concept of natural capital accounting (NCA) as pioneered through emerging tools such as the Environmental Profit & Loss (EP&L) account is sta... View More

Article

Organizational Governance Organizational Governance

Savitz: How HR Is Helping Top Brands Embed Sustainability Throughout Life of Workforce

Published on February 13, 2014

About a 3 minute read

In part one of our review of Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line, we explored why human resource managers should be involved in a brand’s sustainability initiatives. Now, we’ll look at how companies can lever... View More

Article

Materials & Packaging Materials & Packaging

Nike, PUMA in Talks with Chemist Revolutionizing Bio-Based Materials

Published on January 22, 2014

About a 2 minute read

University of Delaware professor Dr. Richard Wool is setting about revolutionizing bio-based materials for a wide variety of applications. The professor of chemical and biomolecular engineering — who is also director of UD’s Affordable Composites... View More

Article

Collaboration & Co-Creation Circular Economy

First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste

Published on January 15, 2014

About a 3 minute read

I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-p... View More

Article

Supply Chain

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

Published on December 31, 2013

About a 15 minute read

2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More

Article

Blog

Help Us Help You: Thrive as a Purpose-Driven Brand with New Data, Tools and Success Stories

Published on October 15, 2013

About a 5 minute read

Sustainability experts often talk about the need for — and opportunities in — embedding systems thinking and sustainability-driven innovation into every aspect of a business. It sounds quite sexy, but it very often is a long and messy process tha... View More

Article

Organizational Governance Organizational Governance

B Team Meets with One Young World Delegates to Discuss the Future of Business and Leadership

Published on October 11, 2013

About a 4 minute read

On October 5, the One Young World conference, which convenes young people around the world to create positive change, gathered several leaders in the sustainability world to discuss the future of the integration of the environment and the economy. Kn... View More

Article

New Metrics

Ecosystem Services & Corporate Sustainability: Integrating the Value of Forests Into Business with REDD+

Published on September 12, 2013

About a 4 minute read

Ecosystem services — or the flows of natural capital from the environment into human economies and societies – have traditionally been thought of and treated as ‘free,’ resulting in their mismanagement and degradation. Emerging research is be... View More

Article

New Metrics

13 New Types of Data Analysis Every Business Should Consider

Published on September 10, 2013

About a 11 minute read

As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs a... View More

Article

Marketing & Communications Marketing & Communications

Report: Product Sustainability Investments Will Accelerate as Business Benefits Revealed

Published on September 3, 2013

About a 2 minute read

Corporate spending on product sustainability initiatives will likely accelerate as sustainable product pioneers such as H&M, Nokia and PUMA share evidence of the business benefits they have achieved, according to a new report from independent ana... View More

Article

New Metrics

Follow-Up to SB'13: Bob Willard on the Emergence of Capitalism 2.0

Published on July 9, 2013

About a 6 minute read

Bob Willard is an expert on quantifying and selling the business value of corporate sustainability strategies. He serves on the advisory boards of The Natural Step Canada and Forum for the Future US, and his fourth book, The New Sustainability Advant... View More

Article

Supply Chain

US Suspends Trade Privileges with Bangladesh, Pressuring Factories, Brands to Comply with Safety Standards

Published on July 1, 2013

About a 5 minute read

On Thursday, the Obama Administration announced that it would be suspending trade privileges extended to Bangladesh as a result of the country's neglect of workers' rights. "I have determined that it is appropriate to suspend Bangladesh's design... View More

Article

Organizational Governance Organizational Governance

Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business

Published on June 14, 2013

About a 3 minute read

Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and planet alongside profit — a "Plan B&quo... View More

Article

Blog

Raucous Debate, Product Innovations, Women, Biodiversity Celebrated in Sessions on SB '13 Day Three

Published on June 6, 2013

About a 12 minute read

The afternoon of day three at SB ’13 continued with more insightful discussions covering an array of timely topics. ... View More

Article

Organizational Governance

Puma, Microsoft Call For Forest Protection To Combat Climate Change at REDD+ Talks

Published on May 13, 2013

About a 2 minute read

Corporate leaders and experts on global warming and climate change policy came together on Earth Day in Sausalito, California for REDD+ Talks, an inaugural event focused on how emissions from deforestation contributes to global warming and how this w... View More

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