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As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

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Sustainable Brands Releases Program Details for SB’13 Conference in San Diego CA, June 3-6, 2013
Sustainable Brands Releases Program Details for SB’13 Conference in San Diego CA, June 3-6, 2013

11 years ago - SAN FRANCISCO, California, April 17, 2013 – Sustainable Brands® recently announced program details and a list of confirmed speakers for its largest community gathering in San Diego, CA on June 3-6, 2013.

13 Hot Sustainable Products To Follow in 2013
13 Hot Sustainable Products To Follow in 2013

11 years ago - "Hottest" lists have been making a comeback lately, and here we are with a few of our own! Inspired by our community's intensifying surge of new business value, creativity and the resulting solutions taking us toward a more sustainable economy, we would like to turn your attention to some key developments worth following — and acting on — in the corporate sustainability space this year. We are grouping them in four lists, and will be publishing them one at a time over the course of several days. Today we start with a look at 13 hot products that not only achieve drastic reductions in environmental and social impacts in their categories, but also have the potential to ultimately transform their entire industries. Here we go:

Crossing Thresholds: From Fossil Fuel Divestment to Sustainable Investment
Crossing Thresholds: From Fossil Fuel Divestment to Sustainable Investment

11 years ago - Three cheers to Bill McKibben and 350.org for raising much-needed awareness through their campaign urging university endowments and pension funds to divest from fossil fuel-producing companies.

The "Follower-Ship Challenge": Pavan Sukhdev on the Circular Economy
The "Follower-Ship Challenge": Pavan Sukhdev on the Circular Economy

11 years ago - In this recent interview, guest editor Adam Werbach and Pavan Sukhdev — leader of The Economics of Ecosystems and Biodiversity (TEEB) project and author of Corporation 2020 — discuss the shift in thinking, habits and values necessary for the widespread adoption and success of the circular economy, and the "follower-ship challenge" presented by early adopters.

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The Circular Economy: Reinventing Business Models for Broad Economic Change
The Circular Economy: Reinventing Business Models for Broad Economic Change

11 years ago - Let’s start with where we are today. The state of the "economy," like the bible or the U.S. constitution, is granted semi-magical powers by most businesses, as if it were carved out of granite, solid and unmoving, never in flux. Yet we all know that the economy — which we'll define here as the system of production and consumption of goods and services within a given region — is ruled by no one, experiences massive upheavals as industries rise and fall, and serves to enrich some people and impoverish others. The economy requires the functioning of natural systems, from the hydrologic cycle to photosynthesis, to function.

“Eco-Business” Explores Big Business's Motivation Behind Green
“Eco-Business” Explores Big Business's Motivation Behind Green

11 years ago - The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane Lister coined one: Eco-Business.

PUMA Introduces C2C-Certified, Recyclable Track Jacket, Backpack as Part of InCycle Collection
PUMA Introduces C2C-Certified, Recyclable Track Jacket, Backpack as Part of InCycle Collection

11 years ago - Did you know that 31 waste-disposal trucks are needed to clear the waste that 100,000 pairs of conventional sneakers create during the production process and consumer life (until their owners throw them away and they end up in landfills or incinerators)?

Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability
Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability

12 years ago - Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability:

A Vision of Real Corporate Leadership on Sustainability
A Vision of Real Corporate Leadership on Sustainability

12 years ago - The basics of sustainability excellence are fairly well known by now: reduce your footprint, create products and services that help customers do the same, drive employee engagement, think value chain, track data and enable transparency, and on and on. But real leaders will go further and address the scale of the sustainability challenges we face by fundamentally remaking their

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Defining and Developing Personal and Brand Leadership
Defining and Developing Personal and Brand Leadership

12 years ago - This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vital;