Puma

As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

Puma is tagged in 50 assets. Page 3 of 3.

Article

Press Release

Sustainable Brands Releases Program Details for SB’13 Conference in San Diego CA, June 3-6, 2013

Published on April 17, 2013

About a 5 minute read

SAN FRANCISCO, California, April 17, 2013 – Sustainable Brands® recently announced program details and a list of confirmed speakers for its largest community gathering in San Diego, CA on June 3-6, 2013. ... View More

Article

Blog

13 Hot Sustainable Products To Follow in 2013

Published on April 10, 2013

About a 5 minute read

"Hottest" lists have been making a comeback lately, and here we are with a few of our own! Inspired by our community's intensifying surge of new business value, creativity and the resulting solutions taking us toward a more sustainable econ... View More

Article

New Metrics

Crossing Thresholds: From Fossil Fuel Divestment to Sustainable Investment

Published on March 27, 2013

About a 9 minute read

Three cheers to Bill McKibben and 350.org for raising much-needed awareness through their campaign urging university endowments and pension funds to divest from fossil fuel-producing companies. ... View More

Article

Innovation & Technology Innovation & Technology

The "Follower-Ship Challenge": Pavan Sukhdev on the Circular Economy

Published on March 11, 2013

About a 1 minute read

In this recent interview, guest editor Adam Werbach and Pavan Sukhdev — leader of The Economics of Ecosystems and Biodiversity (TEEB) project and author of Corporation 2020 — discuss the shift in thinking, habits and values necessary for the wide... View More

Article

Innovation & Technology Innovation & Technology

The Circular Economy: Reinventing Business Models for Broad Economic Change

Published on March 7, 2013

About a 4 minute read

Let’s start with where we are today. The state of the "economy," like the bible or the U.S. constitution, is granted semi-magical powers by most businesses, as if it were carved out of granite, solid and unmoving, never in flux. Yet we al... View More

Article

Marketing & Communications

“Eco-Business” Explores Big Business's Motivation Behind Green

Published on March 1, 2013

About a 5 minute read

The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane... View More

Article

Circular Economy Circular Economy

PUMA Introduces C2C-Certified, Recyclable Track Jacket, Backpack as Part of InCycle Collection

Published on February 12, 2013

About a 3 minute read

Did you know that 31 waste-disposal trucks are needed to clear the waste that 100,000 pairs of conventional sneakers create during the production process and consumer life (until their owners throw them away and they end up in landfills or incinerato... View More

Article

Organizational Governance Organizational Governance

Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability

Published on January 26, 2012

About a 3 minute read

Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability: ... View More

Article

Organizational Governance Organizational Governance

A Vision of Real Corporate Leadership on Sustainability

Published on January 16, 2012

About a 5 minute read

The basics of sustainability excellence are fairly well known by now: reduce your footprint, create products and services that help customers do the same, drive employee engagement, think value chain, track data and enable transparency, and on and o... View More

Article

Organizational Governance Organizational Governance

Defining and Developing Personal and Brand Leadership

Published on January 5, 2012

About a 5 minute read

This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vit... View More

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