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SustainAbility
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
6 years ago - “Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern branding. And in a world where the majority of market value is drawn from intangible assets, “brand is king,” Kolster said.
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
6 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands. The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.
Diversity, Slavery, Future-Fit Workplaces: SustainAbility's 10 Trends for 2015
8 years ago - From historic climate change marches and bold advocacy by companies on the price of carbon to global economic volatility and heated debates on inequality, 2014 was a year of accelerated awareness and action for sustainable development.Our Ten Trends for 2015 distills SustainAbility’s thinking over the past year and forecasts the issues that will shape the sustainable development agenda in 2015.
New Leaf Paper Joins 17 Firms Registering as Benefit Corps in Delaware
9 years ago - New Leaf Paper and Plum Organics were among the 17 companies on Thursday that were the first to register as Delaware benefit corporations after the legislation legalizing it was signed on July 17.Some of the other registering companies included leading fair trade food business Alter Eco, popular home goods brand Method Products and online personal delivery farmers' market Farmigo.