Uber

Uber’s ‘Emissions Savings’ Feature Shows Benefits of Lower-Emission Transport
Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating. ... View More
Trending: Baby Steps on Eliminating Transport Emissions Still Leave Big Carbon Footprint
Wednesday was Transport Day at COP26; and promising corporate and government pledges came together from airlines, automakers and the shipping industry. But the question remains: Are we doing enough, fast enough? ... View More
How Lyft Drives Growth Through Purpose
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself b... View More
Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy
Well known as a technology engine — with a global network of 200,000+ startups that has powered a 1000+ innovation/startup competitions and challenges — YouNoodle might not be the first company you think of for advice on corporate sustainability ... View More
Why the Sharing Economy Will Matter (to Your Life and Business) in 2018
The sharing economy is proving to be the biggest business trend of all time; and as we say goodbye to 2017, we could look back on the year that saw potential valuations of this new economy soar to $2 trillion[1] and to the battles in cities across th... View More
New Business Models Disrupting Mobility in Latin America
New analysis from business consulting firm Frost & Sullivan has revealed that the Latin American market is undergoing a rapid paradigm shift in regards to mobility, with greater emphasis being placed on the creation of an on-demand, integrated, m... View More
Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns
From #DeleteUber to sexual harassment allegations, the Greyball scandal and a recent European court ruling that declared it a transportation business and taxi service, it’s fair to say 2017 has been a pretty rough year for Uber. ... View More
Bee Token Harnesses Blockchain to Level the Sharing Economy Playing Field
Decentralized sharing economy platform The Bee Token has debuted a first look at Beenest, a short-term housing marketplace that uses a sophisticated blockchain technology to address the consumer-facing issues with today’s centralized business model... View More
Celebrating Giving Tuesday
Taking place directly after Black Friday and Cyber Monday, Giving Tuesday encourages small acts of kindness once the frenzy of post-Thanksgiving shopping sales is over. Since its inaugural year in 2012, Giving Tuesday has brought people together to c... View More
Survey: Corporations Expected to Contribute to Social, Environmental Health of Communities
I recently moderated an enlightening panel discussion — between Oakland Mayor Libby Schaaf, Bay Area Council President and CEO Jim Wunderman, San Francisco Travel President & CEO Joe D’Alessandro, and Oakland Zoo President & CEO Dr. Joel ... View More
Trending: Auto, Mobility Giants Roll Out Ambitious New EV Initiatives
Air pollution has become a hot button issue for the UK ever since London surpassed its air pollution limits just five days into 2017, leading both the public and private sector to leap into action to reduce emissions. ... View More
Heineken USA Assists The Recycling Partnership with a Win for Recycling
In an effort to engage soccer fans in the mission of recycling, HEINEKEN USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heinek... View More
#BusinessCase: Uber’s Leadership Crisis – Or, How Values Impact Brand
It appears that Uber’s chickens have come home to roost. A steady drip of negative stories over the past several weeks has snowballed into a full communications crisis — one that peaked recently, in a public apology from CEO Travis Kalanick, in w... View More
Should Businesses Be Hiring Anthropologists Instead of MBAs?
The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value - the language of money. We are either warriors or accountants when it comes to business. However, both warring and countin... View More
Trending: UK Emerges as Sharing Economy Hub While Korea Treads Carefully
People have been sharing goods and services with one another since the beginning of time, but it was not until recently that this age-old practice revealed itself a force of transformation for the economy. Disrupting traditional business practices an... View More
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. ... View More
Toyota to Participate in Collaborative Research for the Creation of a Hydrogen-Based Society in the United Arab Emirates
Toyota Motor Corporation has agreed to collaborate with Masdar, Abu Dhabi National Oil Company (ADNOC), Air Liquide, and Toyota distributor Al-Futtaim Motors in a joint research program to explore the potential of hydrogen energy use in the United Ar... View More
Trending: Uber, Nissan Further Disrupt Car Ownership with New Takes on Sharing Model
With car sharing becoming an increasingly popular solution for cities and millennials, automakers are finding new ways to standout in a crowded market. Last week, David Plouffe, chief strategic adviser of Uber Technologies Inc., announced intentions ... View More
Uber Partners with SF Real Estate Developer to Incentivize Residents to Try Car-Free Living
Between gridlock on bridges, freeways and surface streets and a frustrating dearth of adequate (or affordable) parketing options, anyone who’s ever lived in or around San Francisco can vouch for the fact that having a car is often more of a pain th... View More
Sharing Has Been Hijacked
The “sharing economy” is today’s buzzword for Silicon Valley’s most recent batch of billion-dollar companies. So ring the headlines: $51 billion valuation for Uber; Chinese ride-hailing business Didi Kuaidi raising $4.42 billion; Airbnb valua... View More

