Whirlpool Corporation is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio.
At Whirlpool Corporation, we believe our vision to be the world’s best kitchen and laundry company, in constant pursuit of improving life at home, is an urgent call to action. Our commitment to sustainability is guided by this belief and brought to life through the choices and investments we make: to protect our shared environment, to support our employees’ continuous growth and ensure their safety, and to always do our best to uplift our communities. And we are uniquely placed to achieve that.
1 year ago - Benton Harbor-based Whirlpool brand installs washing machines and dryers in six schools across the district; provides access to clean clothes to combat chronic absenteeism for community students
1 year ago - When a tidal wave left massive flooding and devastation in the western region of Germany, Whirlpool Corp. and its brand Bauknecht quickly teamed with the German Red Cross (DRK) to aid those affected.
1 year ago - A pilot program at Whirlpool Corp. is taking thousands of pages of literature that has traditionally been included in packaging for its products, and replacing it with QR codes.
1 year ago - Hand Made Productions recently announced the release of The Tent Mender, a documentary film spotlighting people experiencing homelessness, which features laundry machines donated by Whirlpool brand.
1 year ago - Whirlpool Corporation has once again been awarded a 100 percent score on the Disability Equality Index (DEI), making this the fifth straight year of receiving a high score.
1 year ago - Whirlpool Corporation recently announced Habitat for Humanity’s BuildBetter with Whirlpool initiative
1 year ago - Whirlpool Corporation Issues Inaugural Sustainability Bond to Support Environmental and Social Initiatives
4 years ago - Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society.
5 years ago - From Visa’s recent Hurricane Harvey spot to Boost Mobile’s “Boost Your Voice” and Whirlpool’s “Care Counts” campaigns, advertising is undergoing a paradigm shift, with brands across industries increasingly moving towards purpose-driven messages that address some of the biggest environmental and social challenges the world faces today.
5 years ago - Leaving Cannes last week, I felt even more schizophrenic than I did during my hard-working years in ad land. On the one hand, it’s been the best year ever in the Festival’s history for advertising that does more than sell snake oil - call it ‘Goodvertising,’ if you will. On the other, it seems like most agencies and marketers are treating the biggest issues of our time as a new trend, as if doing good is simply the ‘new black’ or perhaps pink (judging from the number of women’s equality campaigns on show).
5 years ago - Detroit Ento wins startup competition at SB’17 Detroit
5 years ago - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).
5 years ago - SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.
6 years ago - SAN FRANCISCO, March 9, 2017 – Sustainable Brands® recently opened submissions for its internationally recognized startup business competition Sustainable Brands Innovation Open (SBIO). Co-sponsored by Whirlpool, and judging platform YouNoodle, the competition will culminate at SB’17 Detroit, May 22-25, with venture finalists presenting their early operational plans to business leaders and investors in the Sustainable Brands community.
6 years ago - As we head into the most gluttonous week of the year here in the U.S., it’s helpful to be reminded that companies large and small continue to churn out new technologies in the ongoing war against food waste – both at the business and consumer level.
6 years ago - It was a packed house on Wednesday afternoon at SB’16 San Diego, where attendees sat on the floor and crowded around the door to hear panelists from companies leading the way in sustainability discuss their strategies, and their personal experiences, in aligning with and addressing the UN SDGs.
7 years ago - This week at CES 2016 in Las Vegas, hundreds of innovators, large and small, will showcase thousands of their latest potentially game-changing technologies in the world of electronics.A CES staple, appliance giant Whirlpool will showcase its Whirlpool® Every day, care™ interactive experience, where attendees can experience the latest product innovations and future design concepts:
7 years ago - Whirlpool Corporation and Kohler will collaborate to identify ways to achieve net-zero water in the home, according to an announcement made this week at SB '15 San Diego.During the conference, representatives from both companies discussed a shared hope to create energy and water advancements that lead to reduced consumption and allow existing buildings to become self-sustaining systems.
7 years ago - For Ron Voglewede, Global Sustainability Director at Whirlpool, “doing the right thing the right way” is the only way, “because there is no right way to do the wrong thing.” For Voglewede, the ‘right thing’ means being net positive — where the resources that we produce are at least equal or greater than the resources that we consume; the ‘right way’ requires looking at all stakeholders using systems thinking. In order to do the ‘right thing the right way,’ Voglewede has found that one needs to work on three levels: optimize, innovate, and transform.
7 years ago - Earlier this week, Ford’s vision for the future of personal mobility was on display at CES Asia in Shanghai.