June 7-9: Brand-Led Culture Change Virtual Event
Whirlpool Corporation

Whirlpool Corporation is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio.

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Whirlpool Corporation

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With 850,000 Tons of Edible Food Thrown Out Annually in UK, Your Freezer May Be the Solution
With 850,000 Tons of Edible Food Thrown Out Annually in UK, Your Freezer May Be the Solution

7 years ago - Iglo Group, Europe’s largest frozen food company, yesterday launched a coalition with leading waste reduction charity Waste and Resources Action Programme (WRAP), with the objective of reducing food waste across Europe.

Industry Partners Publish First Sustainability Standard for Household Cooking Appliances
Industry Partners Publish First Sustainability Standard for Household Cooking Appliances

7 years ago - Whirlpool has announced that nine of its cooking appliances are among the industry’s first certified under the Association for Home Appliance Manufacturers (AHAM) Sustainability Standard for Cooking Products — the first voluntary sustainability standard for household cooking products, developed by AHAM, UL Environment and the Canadian Standards Association (CSA) Group.

Strength in Numbers: Erb Institute Harnesses the Power of Consensus
Strength in Numbers: Erb Institute Harnesses the Power of Consensus

7 years ago - Tom Catania’s role at Whirlpool Corporation wasn’t specifically to shape the company’s sustainability efforts. But in more than 25 years with the appliance manufacturer, the last 14 as Vice President for Government Affairs, Catania’s job called on him to help identify public policy conflicts and bring together diverse interests to find consensus.His role at the University of Michigan’s Erb Institute for Global Sustainable Enterprise is much the same. “My focus had always been on trying to identify public policy issues and turning them into business opportunities, and I think we were pretty successful at doing that,” Catania said.

Whirlpool Imagines Smart Homes with a Conscience at CES 2015
Whirlpool Imagines Smart Homes with a Conscience at CES 2015

7 years ago - This week at the 2015 Consumer Electronics Show, Whirlpool is helping attendees imagine the future of a fully connected home ecosystem — from smart products such as the first connected, donation-enabled laundry pair, to a socially networked kitchen environment concept with smarter surfaces.

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Whirlpool Launches First Refrigerator Water Filter Recycling Program
Whirlpool Launches First Refrigerator Water Filter Recycling Program

7 years ago - Whirlpool has announced a new recycling initiative that offers consumers a responsible alternative to throwing out their used refrigerator water filters.Whirlpool typically recommends that consumers replace their refrigerator water filter every six months for optimum performance. However, consumers can now take advantage of the company's Refresh & Recycle mail-in program; a simple way to recycle used refrigerator water filters. Recycled filters will be tested for material content and transformed into concrete aggregate used to build roads and other concrete structures. To make this all happen, Whirlpool says it is partnering with recycling company g2 revolution.

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

8 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

Four World-Changing Examples of NGO-Brand Partnerships
Four World-Changing Examples of NGO-Brand Partnerships

8 years ago - Do you feel that once you’ve met one environmentalist, you’ve met them all … and that each of them comes with a banner in their backpack? If so, and if that’s stopping you from collaborating with them, you’re likely missing out on an opportunity that could help your company gain an important competitive edge. Partnering with environmental non-governmental organizations (ENGOs) can, at the very least, buffer your brand against the perception of “greenwashing” or potentially even spark the development of breakthrough products and systems that revolutionize your business or even your sector.

Lego Thinking: Key to Futureproofing Your Brand?
Lego Thinking: Key to Futureproofing Your Brand?

8 years ago - Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.

Storytelling the Overriding Theme on Final Day of SB '13
Storytelling the Overriding Theme on Final Day of SB '13

8 years ago - There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.

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Ford, Whirlpool, SunPower Collaboration Envisions 60% Reduction in Home Energy Costs
Ford, Whirlpool, SunPower Collaboration Envisions 60% Reduction in Home Energy Costs

9 years ago - Ford announced a strategic collaboration that aims to demonstrate how a typical American family can significantly reduce their electricity bills and carbon footprint by integrating home appliance technology with a plug-in vehicle and solar power to achieve an energy-efficient lifestyle.

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