WRAP works with governments, businesses and communities to deliver practical solutions to improve resource efficiency.
11 months ago - By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.
2 years ago - While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go.
3 years ago - WRAP has published new guidance expanding the reach of the UK’s Food Waste Reduction Roadmap, providing growers with advice on how best to identify the causes of food surplus and waste, and help inform where action is needed.
3 years ago - Unilever UK solves the problem of rejection of black plastic; while Berkeley Lab’s new circular plastic can be recycled again and again into new materials of any color, shape or form.
4 years ago - New research finds rather compelling business case for restaurants to reduce the amount of food they throw away.
4 years ago - A new £1.4 million flagship projects competition was launched at the inaugural annual meeting for members of The UK Plastics Pact, held in London yesterday.
4 years ago - At the United Nations General Assembly (UNGA) in 2015, countries committed to Sustainable Development Goal Target 12.3, calling for the world to cut food loss and waste in half by 2030. Now three years on, Champions 12.3 — a global coalition of sustainable food champions — is tracking progress toward this fast-approaching target and finding that the private sector has seized the opportunity to tackle food loss and waste.
4 years ago - Increasing circularity in the apparel sector will require a variety of initiatives and some of the most valuable ways to bridge the implementation gap will be to provide funding, design new products with closed-loop design and launch take-back programs for would-be-waste items. Announcements on Monday revealed that these are exactly the contributions being made by the C&A Foundation, Looptworks and John Lewis.
4 years ago - Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior change to improve recycling.
4 years ago - Awareness of our plastic waste problem continues to grow, prompting campaigns and corporate action around the world.
4 years ago - The Welsh Government and City to Sea, a group campaigning against single-use plastics, are collaborating on the development of campaigns to encourage refills and change residents’ behavior to make tap water their first choice for hydration. While the campaigns will help people ‘see the value of water,’ the government has also announced an additional £15 million of capital funding to further improve Local Authority recycling collection systems and infrastructure, including for plastics.
4 years ago - An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format such as Ariel pods; adding a Fabric Conditioner, such as Lenor; and washing on a cold and quick cycle, consumers can quadruple the life of their clothes.
4 years ago - Building on their individual efforts and those under the Ellen MacArthur Foundation (EMF)’s New Plastics Economy initiative, dozens of businesses have made their commitment to the new UK Plastics Pact.
4 years ago - In a first-of-its-kind analysis for the hotel industry, food waste reduction programs were shown to be effective and financially beneficial. The research – which was conducted on behalf of Champions 12.3 – studied the costs and benefits of reducing food waste for 42 hotel sites across 15 countries. Over a three-year period, nearly every site realized a positive return on its investment; on average, hotels saved $7 in operating costs for every $1 they had spent on the programs.
5 years ago - Amidst a flurry of corporate activity around World Water Day (March 22), the growing issues of demand, availability and quality of water have been front-and-center this week. According to UN projections, global demand for fresh water will exceed supply by 40 percent in 2030.
5 years ago - Globally, food loss and waste prevention efforts at farm and production level are, in many respects, still in their infancy. Many growers around the world are not required to record or report on their post-harvest crop losses — the dearth of data in this area makes it hard to determine exactly how much food never makes it beyond the farm gate.
5 years ago - Coinciding with the launch of Theresa May’s 25 Year Environment Plan, WRAP has announced a new collaborative initiative with the Ellen MacArthur Foundation (EMF) that aims to help turn the tide on the UK’s growing plastic waste problem.
5 years ago - One year after the launch of the Courtauld Commitment 2025, WRAP has published its first Review of work underway in the food and beverage sector as a result of the voluntary agreement.
5 years ago - Households in the UK waste two million tons of food each year simply by not consuming it in time. A third of this food waste is the result of the result of a confusing and counterintuitive labeling system. WRAP, the Food Standards Agency (FSA) and Defra have teamed up to change the way food is labeled and ultimately tackle the critical issue of food waste.
5 years ago - A new series of case studies highlighting the benefits of adopting innovative business models on a large scale has been published by REBus, an EU LIFE+-funded partnership project.