WRAP
WRAP works with governments, businesses and communities to deliver practical solutions to improve resource efficiency.
Hellmann’s AI-Enabled Tool Reveals Your Fridge’s Meal Potential
Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge scan to help consumers overcome ‘fridge blindness’ and reduce household food waste. ... View More
COP28: Food-Systems Transformation Finally Becoming Part of the Climate Conversation
At COP28, the US Food Waste Pact, ReFED’s ‘Roadmap for Philanthropy’ and $57M from the Bezos Earth Fund are among new initiatives targeting global food-system transformation. ... View More
Are Sustainable Brand Messages Targeting the Wrong People?
By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who ... View More
Can We Halve Global Food Waste by 2030? Not Without Our Suppliers
While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go. ... View More
WRAP’s New ‘Grower Guidance’ Helps Farms Fight Food Waste
WRAP has published new guidance expanding the reach of the UK’s Food Waste Reduction Roadmap, providing growers with advice on how best to identify the causes of food surplus and waste, and help inform where action is needed. ... View More
Trending: Breakthrough Innovations Forging Next-Gen Plastic Recycling Solutions
Unilever UK solves the problem of rejection of black plastic; while Berkeley Lab’s new circular plastic can be recycled again and again into new materials of any color, shape or form. ... View More
Champions 12.3: Restaurants Realize 7:1 ROI by Reducing Food Waste
New research finds rather compelling business case for restaurants to reduce the amount of food they throw away. ... View More
£1.4M Prize Awaits UK Circular Plastics Flagship Projects
A new £1.4 million flagship projects competition was launched at the inaugural annual meeting for members of The UK Plastics Pact, held in London yesterday. ... View More
African Union, Champions 12.3 Unveil 3 Latest Weapons in Food Waste Fight
At the United Nations General Assembly (UNGA) in 2015, countries committed to Sustainable Development Goal Target 12.3, calling for the world to cut food loss and waste in half by 2030. Now three years on, Champions 12.3 — a global coalition of sus... View More
Trending: C&A, Looptworks, John Lewis Spin Out More Circular Apparel Solutions
Increasing circularity in the apparel sector will require a variety of initiatives and some of the most valuable ways to bridge the implementation gap will be to provide funding, design new products with closed-loop design and launch take-back progra... View More
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior... View More
Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste
Awareness of our plastic waste problem continues to grow, prompting campaigns and corporate action around the world. ... View More
Wales Aims to Become First ‘Refill Nation,’ Teach Residents ‘Value of Tap Water’
The Welsh Government and City to Sea, a group campaigning against single-use plastics, are collaborating on the development of campaigns to encourage refills and change residents’ behavior to make tap water their first choice for hydration. While t... View More
P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes
An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times... View More
WRAP Convenes 42 CPG Giants in Global Pact to Eliminate Plastic Packaging Waste
Building on their individual efforts and those under the Ellen MacArthur Foundation (EMF)’s New Plastics Economy initiative, dozens of businesses have made their commitment to the new UK Plastics Pact. ... View More
#BusinessCase: Research Finds Hotels Saved $7 for Every $1 Invested in Cutting Food Waste
In a first-of-its-kind analysis for the hotel industry, food waste reduction programs were shown to be effective and financially beneficial. The research – which was conducted on behalf of Champions 12.3 – studied the costs and benefits of reduci... View More
2025 Ambition, UN Report Look to UK Brands, Nature-Based Solutions to Tackle Water Issues
Amidst a flurry of corporate activity around World Water Day (March 22), the growing issues of demand, availability and quality of water have been front-and-center this week. According to UN projections, global demand for fresh water will exceed supp... View More
Next Step to Eliminating Food Waste? Making It Relevant, Surmountable to Farmers
Globally, food loss and waste prevention efforts at farm and production level are, in many respects, still in their infancy. Many growers around the world are not required to record or report on their post-harvest crop losses — the dearth of data i... View More
EMF, WRAP Collab Puts New Plastics Economy Into Motion in UK
Coinciding with the launch of Theresa May’s 25 Year Environment Plan, WRAP has announced a new collaborative initiative with the Ellen MacArthur Foundation (EMF) that aims to help turn the tide on the UK’s growing plastic waste problem. ... View More
WRAP Reports Food Waste Progress Under Courtauld Commitment 2025
One year after the launch of the Courtauld Commitment 2025, WRAP has published its first Review of work underway in the food and beverage sector as a result of the voluntary agreement. ... View More
