Found 73 stories. Page 4 of 4.
MARKETING AND COMMS - Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing societal consciousness.
WALKING THE TALK - Corporate America, through storytelling, can eliminate institutional racist policies and laws to create economic opportunities for African Americans; and hence, themselves. I urge every corporation to create storytelling programs to weave your employee/client/supplier base into a seamless diversity quilt.
FINANCE & INVESTMENT - Fixing centuries of racism and unequal access will require big changes in how we do business if we are to truly move towards a more equitable, fair, and just economy and society.
WALKING THE TALK - We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
MARKETING AND COMMS - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.
MARKETING AND COMMS - The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.
MARKETING AND COMMS - New mediums of communication, power and trust produced the Civic CEO, and she is here to stay.
MARKETING AND COMMS - National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in America.” With national conversations on race, immigration and diversity front and center, Susan Goldberg, Editor-in-Chief and Editorial Director at National Geographic Magazine and National Geographic Partners, spoke with MediaVillage about why it was time to take stock of these issues and how that might be done.
WALKING THE TALK - If you’re a U.S. business leader, this week likely threw you into a professional conundrum: Should you take a public stand against white supremacy knowing you’ll jump into treacherous political waters?
PRESS RELEASE - Today, consumers increasingly expect companies to address social justice issues, with nearly nine-in-ten (87%) citing racial equality as an issue they would like companies to prioritize. Some companies have tried to shed light on the topic, but with little understanding of the community, their efforts backfired. However, one company with a longstanding history of support for racial equality recently dared to share a bold message.
MARKETING AND COMMS - “Culture moves faster than brands and companies,” 2 Dope Boys co-founders Michael Brooks and Phil McKenzie said in their Monday morning workshop at SB’17 Detroit. As the antenna and point of translation that operates between culture and business, 2 Dope Boys imparts the importance of bringing cultural and historical context to uncover the true problem within organizations.
BEHAVIOR CHANGE - The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societal impact. We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?” Their wisdom follows.
PRESS RELEASE - This post was orginially published October 13, 2016 on Net Impact's Blog in advance of the 2016 Net Impact Conferece. By Cecily Joseph, VP Corporate Responsibility and Chief Diversity Officer and Ruha Devanesan, Manager, Global Diversity and Inclusion, Symantec.