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Stories About Circular Economy

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New Circularity Indicators Enable Companies to Assess Products in Context of Circular Economy
New Circularity Indicators Enable Companies to Assess Products in Context of Circular Economy

THE NEXT ECONOMY - The Ellen MacArthur Foundation and Granta Design have launched new indicators which, for the first time, enable companies to assess how well a product or company performs in the context of a circular economy. The new Circularity Indicators measure the extent to which the material flows of a product or company are restorative. In doing so, they will enable companies to measure their progress in making the transition from linear to circular models, and to identify areas of further opportunity.

C2C Design Challenge Winners Help Reduce Water Waste, Build Better Furniture, Reduce Obsoletism
C2C Design Challenge Winners Help Reduce Water Waste, Build Better Furniture, Reduce Obsoletism

PRODUCT, SERVICE & DESIGN INNOVATION - Today, the Cradle to Cradle Products Innovation Institute and Autodesk announced the winners of the inaugural Cradle to Cradle Product Design Challenge, which asked participants to design products made with materials that can return safely to industry or nature at the end of use, fulfilling a core criterion of “remaking the way we make things.”

Hawkins: Dow Is 'All In' to Help Business Community Solve Global Sustainability Challenges
Hawkins: Dow Is 'All In' to Help Business Community Solve Global Sustainability Challenges

CHEMISTRY, MATERIALS & PACKAGING - On Wednesday, Dow Chemical Company announced an ambitious set of 2025 Sustainability Goals, which it said were designed to redefine the role of business in society. Among the new commitments: developing breakthrough product innovations, positively impacting the lives of 1 billion people, and delivering $1 billion in cost savings or new cash flow for the Company by valuing nature in business decisions and advancing a circular economy.

Worn Again Joins Forces with H&M, Kering to Create Circular Resource Model for Textiles
Worn Again Joins Forces with H&M, Kering to Create Circular Resource Model for Textiles

PRODUCT, SERVICE & DESIGN INNOVATION - After years of searching for a solution to the worldwide problem of textile waste, pioneering textile upcycler Worn Again has joined forces with fashion retailer H&M and luxury, sport & lifestyle group Kering to bring to market a revolutionary innovation in clothing production and recycling.

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Ellen MacArthur Foundation Taps Top Grad Students to Advance the Circular Economy
Ellen MacArthur Foundation Taps Top Grad Students to Advance the Circular Economy

LEADERSHIP - Innovation often comes from those who have not yet become entrenched in the status quo — they are better-positioned to recognize effective solutions that might otherwise be overlooked or seen as too as too radical by the already-initiated.This is doubly true when it comes to innovating for the “circular economy,” which is quickly moving from the fringe to the forefront of sustainable business thought. It is the idea that today’s take-make-waste consumption patterns should be eschewed for a more restorative process, where products are designed and marketed with reuse in mind.

Biobased Plastics: Fostering a Sustainable and Resource-Efficient Circular Economy
Biobased Plastics: Fostering a Sustainable and Resource-Efficient Circular Economy

CHEMISTRY, MATERIALS & PACKAGING - Bioplastics are not a single kind of plastic, but rather a family of materials that vary considerably from one another. There are three groups in the bioplastics family, each with its own individual characteristics: biobased, biodegradable, or both bio-based and biodegradable. Today, there is a bioplastic alternative to almost every conventional plastic material and application. Bioplastics have the same properties as conventional plastics and often offer additional advantages, such as compostability or natural breathability.

Carbon Fiber Vehicles Could Complicate Circular Economy
Carbon Fiber Vehicles Could Complicate Circular Economy

WASTE NOT - The British Metals Recycling Association (BMRA) is calling on car manufacturers to ensure that using lightweight materials to achieve greenhouse gas reductions doesn't impede circular manufacturing processes, edie reports.

Dell Identifies UK as 'Hotspot' for Circular Economy Conversation
Dell Identifies UK as 'Hotspot' for Circular Economy Conversation

THE NEXT ECONOMY - Corporate circular economy strategies are starting to mature: A recent survey on this topic found that 28 percent of organizations now consider their own circular strategies to be highly advanced, and core to what they do. However, a significant number (19 percent) are just starting out on this journey and exploring ways in which they can integrate circular principles into their business models.

tonlé's Creative Approach Showing Fashion Industry How Zero Waste Is Really Done
tonlé's Creative Approach Showing Fashion Industry How Zero Waste Is Really Done

PRODUCT, SERVICE & DESIGN INNOVATION - Cambodian fashion brand tonlé is revolutionizing the textile industry not only with its ethical business model, but also a creative approach to zero-waste.

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Cradle to Cradle Products Innovation Institute, Autodesk Launch First-Ever Product Design Challenge
Cradle to Cradle Products Innovation Institute, Autodesk Launch First-Ever Product Design Challenge

THE NEXT ECONOMY - The Cradle to Cradle Products Innovation Institute and Autodesk, a world leader in 3D design software, have teamed up to offer product designers a chance to win up to US$4,000 through the inaugural Cradle to Cradle Product Design Challenge. Participants are eligible to submit their design after completing the free 1-hour, online course, Designing Cradle to Cradle Certified™ Products for the Circular Economy. Submissions are due March 15, 2015 and winners will be announced in April.

Carlsberg Working to Develop Biodegradable Wood Fiber Bottle
Carlsberg Working to Develop Biodegradable Wood Fiber Bottle

CHEMISTRY, MATERIALS & PACKAGING - Beer giant Carlsberg last week announced its plans to develop the world’s first fully biodegradable wood-fiber bottle.After its participation on a panel on “Wasteless Supply” at the World Economic Forum in Davos, Carlsberg launched its three-year project with development partners to design a bio-based, biodegradable bottle made from sustainably sourced wood fiber, which it is calling the “Green Fiber Bottle.” The company will work alongside packaging company ecoXpac, and in collaboration with Innovation Fund Denmark and the Technical University of Denmark.

Project MainStream Launches 3 Programs to Help Scale Circular Economy
Project MainStream Launches 3 Programs to Help Scale Circular Economy

WASTE NOT - Project MainStream, part of the World Economic Forum’s Circular Economy initiative, has launched three new programs focused on developing ways of scaling the circular economy through materials management, information technology and business model innovation, among others.

Study Projects Creation of More Than 200,000 UK Jobs as Circular Economy Grows
Study Projects Creation of More Than 200,000 UK Jobs as Circular Economy Grows

THE NEXT ECONOMY - The continued development of resource-efficient business activity, such as recycling, reuse and remanufacturing, could create demand for over 200,000 new jobs across Britain between now and 2030, according to a new study by Waste Resources Action Programme (WRAP) and UK charity and environmental think tank Green Alliance.

8 Groundbreaking Startups Making the Circular Economy Look Easy
8 Groundbreaking Startups Making the Circular Economy Look Easy

PRODUCT, SERVICE & DESIGN INNOVATION - On January 20th, one of these companies will be crowned king of entrepreneurship at The Circular Economy Awards. You’ve already met those leading the charge. So, we’re taking a closer look at the eight finalists for the inaugural ‘Circulars,' who are undoubtedly biting their nails as they wait for the announcement of the winners at the World Economic Forum in Davos.

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Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015

PRODUCT, SERVICE & DESIGN INNOVATION - The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?

Tradeshift Waiving Fees for Companies Building Circular Economy Apps
Tradeshift Waiving Fees for Companies Building Circular Economy Apps

PRODUCT, SERVICE & DESIGN INNOVATION - Tradeshift, which digitally connects enterprises with their suppliers via a cloud-based platform, announced on Tuesday that it will waive the 30 percent revenue share it receives, for organizations that use its platform to build apps that help to support the circular economy. Organizations that build apps supporting the circular economy will receive all profit from their app.

Dow, Nestlé UK, Unilever Researching New Options for Recycling Flexible Packaging
Dow, Nestlé UK, Unilever Researching New Options for Recycling Flexible Packaging

CHEMISTRY, MATERIALS & PACKAGING - Nestlé UK and Unilever are among organizations coming together on a new project aiming to improve the recyclability of flexible packaging products, in the hope of pushing the resource industry closer towards a circular economic approach.

Fetzer Becomes First Winery to Receive Platinum Zero Waste Certification
Fetzer Becomes First Winery to Receive Platinum Zero Waste Certification

WASTE NOT - Mendocino County-based Fetzer Vineyards recently announced that it has received platinum level Zero Waste certification from the U.S. Zero Waste Business Council (USZWBC). Platinum certification, the highest level offered by the USZWBC, recognizes the company for successfully diverting 97.7 percent of its waste from landfill, incineration and the environment.

Trending: This Week in Sustainable Textiles — Featuring Archroma, I:CO and Zero Waste Scotland
Trending: This Week in Sustainable Textiles — Featuring Archroma, I:CO and Zero Waste Scotland

SUPPLY CHAIN - On Monday, Archroma, a global producer of textile dyes and specialty chemicals, launched a new range of products created from agricultural waste. In addition, the company is utilizing the latest in communications technology to enable transparency of the supply chain to consumers.

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Innovations in Business Models, Water Stewardship, Engagement Abound on Final Morning of #SB14London
Innovations in Business Models, Water Stewardship, Engagement Abound on Final Morning of #SB14London

PRODUCT, SERVICE & DESIGN INNOVATION - The circular economy and water stewardship dominated the morning’s agenda on the final day of SB ’14 London. After leading us through a host of thought-provoking plenary presentations Tuesday morning, our two event MCs - Forum for the Future chief executive Sally Uren and The Guardian’s executive editor Jo Confino – expressed their enthusiasm for the ideology that underpins the circular economy.Confino felt it was a concept that could go mainstream. “Business can buy into it easily as it doesn’t fight against the current capitalist system,” he said, while Uren was optimistic about the level of brand innovation it could potentially unlock.

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