PRODUCT, SERVICE & DESIGN INNOVATION -
The complex issues facing business and society demand complex and collaborative solutions; disconnected, myopic management techniques are no longer effective.
WALKING THE TALK -
Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference.
LEADERSHIP -
Business leaders are best positioned to facilitate meaningful change — not only for our bottom lines, but for the collective good. Together, we will create a transcendent practice of business that restores and protects the natural and social systems on which all our futures depend.
NEW METRICS -
While ESG frameworks such as MSCI and Sustainalytics help investors spot and manage risks, the Brand Transformation Roadmap also helps companies account for social or environmental value and brand leadership — all are needed for a holistic sustainability strategy.
LEADERSHIP -
The good news: According to a new report from the Weinreb Group, hiring of Chief Sustainability Officers surged in 2020 in the US, and women now account for 54% of CSO positions. The not-so-good news: The field remains overwhelmingly white.
ORGANIZATIONAL CHANGE -
SB announces PMI as the first graduate of its Voyager program — established to support the transformation of brands that face significant challenges related to ESG performance and reputation.
LEADERSHIP -
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?
NEW METRICS -
The Sustainable Development Goals serve as an urgent call to action for companies to pay as much attention to their extra-financial performance as to their financial performance.
WALKING THE TALK -
We know that companies have many issues to juggle and that representation on one
issue can outweigh misrepresentation on another. However, on climate, we don’t
have time to waste.
COLLABORATION -
Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come.
NEW METRICS -
Transformational ESG goals seek to make changes across companies’ entire value chain and even society. But in a recent review of 50 of the Fortune 250
companies, incremental ESG goals are still the norm.
LEADERSHIP -
Deciding if you’re ready is a lot like deciding if you’re happy. “Ready” doesn’t mean totally or even confidently prepared. Here’s a starter checklist to help you know when your company is ready — and any one of these can be enough of a spark to light a fire.
ORGANIZATIONAL CHANGE -
Jennifer Motles and her colleagues at Philip Morris International (PMI) are on a crusade to end smoking. They know many of us probably won’t believe them. And they are OK with that; they just want the chance to prove it.
PRESS RELEASE -
Despite best intentions or lofty aspirations, many sustainability professionals struggle to help their company become a truly sustainable brand. To assist them in this journey, Sustainable Brands and select SB Advisory Board Members, including Kevin Hagen – VP of Environment, Sustainability and Governance Strategy for Iron Mountain, developed the SB Brand Transformation RoadmapSM. It’s a new tool that helps companies navigate the path to full sustainability.
PRESS RELEASE -
The SB Brand Transformation RoadmapSM launches today at SB’18 Vancouver as a pioneering self-assessment tool that provides a comprehensive process plan for continuous improvement in sustainability. A first of its kind, it is specifically designed for mainstream brands and businesses who are navigating their journey towards more sustainable business practices.