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Stories About Apparel/Fashion/Textiles

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Trending: CanopyStyle, Burberry Further Mainstreaming Sustainable Textiles
Trending: CanopyStyle, Burberry Further Mainstreaming Sustainable Textiles

MATERIALS & PACKAGING - The sourcing and manufacturing of materials are two of the most environmentally impactful aspects of the fashion industry. In an effort to shift the sector to a more sustainable model, key industry players have revved up efforts to move sustainable materials to the mainstream.

Timberland Recognized for Innovative Partnership with Thread, Combining Sustainability and Social Impact
Timberland Recognized for Innovative Partnership with Thread, Combining Sustainability and Social Impact

PRESS RELEASE - In spring 2017, global outdoor lifestyle brand Timberland released a new collection in partnership with Thread, a Certified B Corporation that crafts fabric from plastic bottles littering the streets and landfills of Haiti. The Timberland X Thread collection of boots, bags and t-shirts goes beyond environmental sustainability, creating cleaner neighborhoods and meaningful new job opportunities. The collection recently received three distinct honors – from the Environmental Leader Product & Project Awards, The Stevie American Business Awards and Apparel Magazine Top Innovators Awards – for demonstrating innovation, responsible sourcing and social impact.

Trending: Stella McCartney, IKEA Find New Uses for Garbage, Plastic Bags
Trending: Stella McCartney, IKEA Find New Uses for Garbage, Plastic Bags

INNOVATION & TECHNOLOGY - Brands continue to uncover new ways to transform waste into valuable materials, providing critical solutions for pressing problems such as ocean plastics. Stella McCartney is the latest label to team up with Parley for the Oceans in an effort to keep plastics out of the world’s oceans. The designer, who previously designed a sneaker for adidas in partnership with Parley, intends to use the nonprofit’s recycled plastic yarn in lieu of woven or recycled polyester in her line of shoes, accessories and outerwear.

Eileen Fisher, H&M, Kering Are Latest Brands to Join Cradle to Cradle's Fashion Positive PLUS
Eileen Fisher, H&M, Kering Are Latest Brands to Join Cradle to Cradle's Fashion Positive PLUS

INNOVATION & TECHNOLOGY - The apparel industry continues to make progress towards shedding its bad rep, with even more brands making moves to rethink traditional supply chains.

Trending: Two New Textile Innovations Aim to Take Circular Fashion Towards the Mainstream
Trending: Two New Textile Innovations Aim to Take Circular Fashion Towards the Mainstream

MATERIALS & PACKAGING - The launch of two new textile innovations continues to drive the apparel industry towards greater circularity.

Canopy, Rainforest Alliance Launch First-Ever Audit for Rayon-Viscose Supply Chain
Canopy, Rainforest Alliance Launch First-Ever Audit for Rayon-Viscose Supply Chain

SUPPLY CHAIN - Cotton is often king in discussions surrounding the creation of a more sustainable apparel industry, yet over 120 million trees are felled every year — 30 percent of which originate from ancient and endangered forests — to produce textiles such as viscose and rayon.

SB’17 Detroit, Day 3: Show, Don’t Tell; Trust vs Truth, and Transformational Collaboration
SB’17 Detroit, Day 3: Show, Don’t Tell; Trust vs Truth, and Transformational Collaboration

ORGANIZATIONAL GOVERNANCE - Learning from Detroit: Designing a More Diverse, Prosperous and Equitable Economy by Mara Slade Image credit: TechTown In an afternoon panel packed with Detroit leaders, we heard firsthand how they are working in human-centered ways to grow the local economy and support Detroit entrepreneurs.

Levi Strauss Funnels $350,000 in Grants Towards Sustainable Apparel Projects
Levi Strauss Funnels $350,000 in Grants Towards Sustainable Apparel Projects

INNOVATION & TECHNOLOGY - Levi Strauss & Co. continues to drive the apparel industry towards a more sustainable, circular model, announcing that it has awarded more than $350,000 grants to the inaugural class of its LS&Co. Collaboratory fellowship program. The funding will go towards new approaches and innovations in the apparel supply chain.

Wrangler Launches Soil Health Pilot Program to Bolster Sustainable Cotton Supply
Wrangler Launches Soil Health Pilot Program to Bolster Sustainable Cotton Supply

SUPPLY CHAIN - The fashion and textile industry is in the midst of a paradigm shift with key industry stakeholders working to drive sustainable cotton towards the mainstream.

Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?
Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?

MARKETING & COMMUNICATIONS - SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question with a group of curious, passionate sustainability professionals. Using BBMG’s methodology, we all became designers for a few short hours to develop programs and promotions that would authentically connect with the brand’s consumers and enable both to live their purpose.

Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit

PRESS RELEASE - SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.

Cotton 2040 Coalition Makes Case for Taking Sustainable Cotton Mainstream
Cotton 2040 Coalition Makes Case for Taking Sustainable Cotton Mainstream

COLLABORATION & CO-CREATION - Cotton is an integral part of the apparel and textile industry providing livelihoods for over 300 million people across the globe. The environmental and social implications of cotton production are, however, significant.

The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing
The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing

CONSUMER BEHAVIOR CHANGE - With Earth Day 2017 quickly fading in the rearview mirror, I’m reminded of the challenge we face every other day of the year: maintaining high awareness and action on sustainability issues. Government agencies and nonprofits have traditionally shouldered the greatest responsibility for year-round efforts aimed at influencing behaviors that benefit individuals and society. But a growing number of forward-thinking businesses and brands are beginning to invest in the kind of genuine behavior change programs known as “social marketing” – or, when done by a corporation, “corporate social marketing.”

Trending: Cutting-Edge Textile Policies Set New Bar for Apparel Industry
Trending: Cutting-Edge Textile Policies Set New Bar for Apparel Industry

ORGANIZATIONAL GOVERNANCE - A more sustainable apparel industry is on the horizon thanks to continued efforts by industry leaders to develop innovative textile policies that value natural resources.

Ellen MacArthur, H&M, Nike Challenge Take-Make-Dispose Model with New Circular Fibres Initiative
Ellen MacArthur, H&M, Nike Challenge Take-Make-Dispose Model with New Circular Fibres Initiative

CIRCULAR ECONOMY - The Ellen MacArthur Foundation continues to drive forward the circular economy agenda with the launch of a new initiative that brings together key industry stakeholders, including C&A Foundation, H&M, Nike Inc,

Timberland Pulls on its Boots for Urban Greening
Timberland Pulls on its Boots for Urban Greening

PRESS RELEASE - Last year, as a global outdoor lifestyle brand, Timberland launched a five year commitment to double its footprint in five cities – just not in the way you might expect. In each city, we will create or restore urban green spaces that match or exceed the combined retail footprint of our local stores in that city. 

Trending: Latest UN, PUMA Initiatives Further Propelling Sustainable Fashion
Trending: Latest UN, PUMA Initiatives Further Propelling Sustainable Fashion

COLLABORATION & CO-CREATION - The fashion industry continues on its journey towards a more sustainable future as industry leaders band together to improve transparency and develop new technologies designed to reduce impacts of everyday products.

C&A Debuts First Cradle to Cradle Certified™ GOLD T-Shirts
C&A Debuts First Cradle to Cradle Certified™ GOLD T-Shirts

INNOVATION & TECHNOLOGY - Today C&A, one of Europe’s leading fashion retailers, debuted the first Cradle to Cradle Certified™ GOLD T-shirts, marking an industry-first achievement for a fashion garment.

Coalition Calls on Fashion Industry to Adopt Transparency Pledge
Coalition Calls on Fashion Industry to Adopt Transparency Pledge

SUPPLY CHAIN - Human Rights Watch is calling on the fashion industry to adopt and carry out the Apparel and Footwear Supply Chain Transparency Pledge. The organization contacted 72 apparel companies, asking them to publish information identifying the factories that produce their goods, addressing a key obstacle to rooting out abusive labor practices across the industry and helping to prevent disasters such as the Rana Plaza collapse.

Trending: Fairtrade Foundation, Finnish Researchers Push for Alternative Textiles
Trending: Fairtrade Foundation, Finnish Researchers Push for Alternative Textiles

MATERIALS & PACKAGING - Just in time for Fashion Revolution Week, the Fairtrade Foundation and researchers in Finland have revealed new studies and initiatives aimed at driving the fashion industry towards a more sustainable, ethical model.