Assets About Brands for Good
Found 126 assets. Page 2 of 7.
Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce
Many brands that offer pre-owned merchandise through their own retail channels initially do it for sustainability reasons — to keep useful products out of landfills. While that is an important benefit of recommerce, thinking of it only in those ter... View More
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More
Brands Walk Their Talk in Support of Women’s Rights
Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More
To Build Back Better Post-Pandemic, We Must Re-Examine Lessons Learned from the Past
The pandemic has laid bare not only the many flaws in our global systems but also our capacity for resilience and ingenuity in the face of complex, immediate challenges — if we apply that thinking to those that lay ahead, we may yet save ourselves ... View More
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More
Why Pushing Doesn’t Work … and a Better Way to Change Minds
Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to ... View More
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive... View More
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions. ... View More
Are Sustainable Brand Messages Targeting the Wrong People?
By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who ... View More
Profit, Performance and Impact: The Success Criteria of a Whole Brand
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity. ... View More
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively. ... View More
Effective Storytelling Can Inspire Positive Action for People and Planet
Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic. ... View More
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have nev... View More
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More
Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation
In partnering with NotCo, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation. ... View More
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More
